Sell and Spin Media Criticism Quiz

What were lighted signs referred to as?

"The Great White Wave"

National Biscuit Company, later Nabisco, created the first million dollar ad campaign by an ad agency with what motto?

"You know uneeda biscuit" Selling point of product was watertight enclosure, a little boy in a raincoat was their mascot.

"Advertising" was derived from ______.

"to notify".

How much money was spent on Edsel marketing?

$250 million, it failed from overexposure.

As the 20th century continued, how much was spent on advertising worldwide?

$450 billion

Manufacturers spent how much during in the early 20th century on the US market?

$450 million

Originally, TV shows had how many sponsors?

1

The first ads used:

1 line messages, repeated.

By 1951, how many TV sets were sold?

10 million

How many TV sets were sold in the US by 1946?

10,000

The Gutenberg Press was created in what year?

1448

When was the first ad in a newspaper printed?

1625

When was the first newspaper ad in the New World printed?

1704, the third issue of Boston Newsletters.

What was the first use of visuals in advertising?

1728, Benjamin Franklin for the Pennsylvania Gazette.

When was television invented?

1927

When was Gallup created?

1932

What year did radio surpass magazines to become the #1 advertising venue?

1938

How many cars did Volkswagen sell by the time they discontinued the original Beetle in 1979?

21 million cars.

How many pencils were sent in to Amos 'n' Andy, and what for?

3.5 million pencils for bean counting.

The average person in the USA sees _______.

3000 ads per day, we are walking billboards.

What is the oldest advertisement ever?

3000 year old Babylonian sign for wine.

By 1955, Marlboro sales increased by how much?

3000%

How many radio stations were created within two years?

400

Who was Edward R. Murrow?

A leading CBS newscaster in the early days of television. Extremely popular, he originally became known for his coverage of World War II. He stood up to McCarthy.

Burma Shave signs are?

A series of signs to complete one message. They were ubiquitous in the late 1920s and 30s, but cars became too fast to read the messages.

What was the unique selling proposition of Volkswagen?

Admitting it's own diminutive size compared to the larger, "winged", American cars of the era. Jumped a major hurdle with history, as Volkswagen had connections to Hitler.

What created the need to be clean?

Advertisements.

What is blacklisting?

Advertisers threaten to pull out if the public figure labeled a "Commie" was involved.

The first newspapers in the 17th century lacked what?

Advertising

What changed because of the Great American Game Show Scandal of 1959?

Advertising rules were changed. From then on they must be 30 second, 60 seconds, or minutes. No advertiser could be the sole sponsor of a show.

What did the Pinkham Vegetable Compound contain?

Alcohol.

The most popular radio broadcast was?

Amos 'n' Andy White men pretending to be black, act originated in vaudeville.

Second most recognized word in the world:

Coca-Cola

What led to the first ad code?

Competitors tore down ads.

Famous Times Square Ads:

Cortecelli kitten sign Wrigley's Spearmint eight story sign Camel Cigarrettes

What must you do before trying to sell a product?

Gather a crowd.

Who created Gallup?

George Gallup

What was the unique selling proposition of Anacin?

Hammers in the brain.

What did Edward R. Murrow do to McCarthy, and as casualty, himself?

He brought down McCarthy, but all the slander and fighting between them brought him down as well.

What is Gallup?

Important market research for ads.

The Edsel car shows what?

It showed that big marketing budgets don't equal great sales.

What began Post Civil War?

Magazine ads.

Madisen Avenue

Many advertisers there, later synonymous with advertising industry.

People can't connect with cigarettes, but they can with ________.

Marlboro Man.

When was radio invented?

November 2, 1920

Most recognized word in the world:

Ok

Who is the father of advertisements?

PT Barnum

What was the Great American Game Show Scandal of 1959?

People became aware that quiz shows were fixed to let the person who brought in the best ratings win. Caused by advertiser influence.

Advertisers used what to give ads something to connect with?

Personality

Advertising agencies were only allowed to do what originally?

Place ads in spots, not write them.

What was the Hollywood sign originally for?

Real estate development, originally titled Hollywoodland.

What did sales due in relation to McDonalds' famous ad campaign?

Sales more than tripled.

Lydia E. Pinkham's Vegetable Compound did what without advertisements?

Sales plummeted.

What is a unique selling proposition?

Selling a product by giving it a defining look or advertising characteristic.

What is McCarthyism?

Senator Joseph McCarthy's witch-hunt against Communists, focused mainly on Hollywood.

Pepsi-Cola's chief means of advertising from 1939 to 1953 was?

Sky writing.

How did soap operas get their name?

Soap-sponsered daily dramas.

Ladies Home Journal was the first magazine created specifically for what?

Solely for ads, but still contained articles.

What are focus groups?

Specific groups of people who are paid to be quizzed about a product or ad campaign.

What do ads do?

Tap into desire, create need, and exploit.

When was neon invented?

The 1920s, flexible tubes with vibrant colors.

What did wildcat stations lead to?

The FCC.

Branded products came from what?

The branding of animals.

What disease was created for the sole purpose of selling?

The disease of body odor, which people were scared of due to fears of being outcasted.

What were most ads of the time targeted at?

The house wife.

Barber polls take what type of people into account?

The illiterate.

What was the worst thing for advertisers?

The remote, because it gave the consumer control.

What did Gallup and others research?

The science of persuasion. Repetition, for example, was "key to success."

What made McDonalds' sales skyrocket?

They focused on the best words to advertise their product: "A Get Away."

How did Taco Bell leverage their market research?

They made a chihuahua their mascot, brought them brand recognition and greater prominence.

In order to rally the populace and make the arrival an event, the circus did what?

They paraded through the middle of town.

Schlits said they did what? Why was it successful?

They said they steam-cleaned the bottles. Everyone else did, but it gave the impression that they were cleaner than competitors.

Why were radio stations created?

To sell radio sets.

What happened in 1922 that changed advertisements in radio forever?

WEAF - Ten minute ad for real estate company $500 put in, massive return on investment.

What was put into planes to make them sky write?

Wax in the exhaust.

What was the first company to use a jingle on the radio?

Wheaties

Who did Marlboro target with Marlboro Man?

White collar workers bored with their desk jobs after World War II.

Overlapping stations are known as what?

Wildcat stations.

What was Marlboro originally targeted at?

Women

Sky writing came from what?

World War I planes falling to the ground.

What is a front?

Writers would put their work under a writer's name that was not labeled a communist.

What did research show Taco Bell?

Young men were their main consumers.

In the middle of the 18th century, most newspapers used advertising as a source of revenue, but ________.

looked down upon them.

Before the circus came to down, ______ were put up announcing its arrival.

posters

Marlboro Man was the most successful advertising icon in history, but also the most ________.

reviled.

Ads are everywhere, _______ is the only way out.

sleep