seo indeed assessment prep q&a

: What are the first 3 things you check when doing an SEO audit?

'duplicate content', 'broken links', 'canonicalization', 'title tag use' and 'graceful degradation

12: List five things that impact a site's authorit

Linking domains, quality of linking domains, relevance of linking domains, social media citation, canonicalization, redirect usage, link velocity, citation velocity...

When are drop down menus bad for SEO?

If they cause unnecessary PageRank 'leaks'.

TRUE OR FALSE: Site performance can impact search rankings on Google and Bin

T

inverted index?

reverse index lets you efficiently store a keyword index of a document, by storing each word or phrase once, and then storing the numeric locations of that phrase. It's cool. Really. I'm serious.

A client's confused as heck after 3 emails. What do you do?

call

What's a fast way to add links...

fix broken incoming links

client is panicked... ...They've just fallen out of the rankings for the phrase "foo bar". That was their top traffic generator. They want to shut down all onsite content and technical SEO and focus 100% on links. What do you tell them?

have sympathy and come up with game plan

You got something totally wrong. What do you do?

. Find the solution, then tell your manager what happened and how you're fixing it.' I

What's the correct way to redirect...

301

hat's the best choice for a server response code if a page doesn't exist?

404

: Under Google's Panda update:

A site with 10 great pages and 1,000 lousy ones is in trouble.

PageRank

Algorithm to rank Web sites

canonicalization

is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs.

Describe blended search

mixing images, videos, product results, local search and whatever else Google or Bing think might keep you around another .05 seconds into the traditional organic results.

How many times should you repeat a key phrase on a page?

no more than neccesary

headless browser'?

no user interface

Pick the most important SEO performance indicator for a lead generation site

organic

\Pick the most important SEO performance indicator for an e-commerce site:

organic search

What's the most important on-page SEO element?

title