SFMC Admin Exam
What is Setup Assistant? A. Support service allowing the outsourcing of repetitive admin tasks B. A prioritized account configuration checklist C. A search within Help and Training limited to configuration documents D. A dashboard containing key metrics for the business unit
B. A prioritized account configuration checklist
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses.Where could the details be found? A. Bounce Data View B. Recent Email Sending Summary C. Email Studio Tracking Tab
A. Bounce Data View
A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.Where under Setup could this be created? A. Account Settings B. Email Studio Settings C. Content Builder Settings
A. Account Settings
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute. How would the admin ensure a notification is received when the query fails? A. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings B. Install the Marketing Cloud App on phone to receive Push Messages C. Add their Email Address in the Query Activity Notifications Field D. Configure the "Event Notification Service" in Setup with their Email Address
A. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access.How should the Marketing Cloud admin ensure users have access? A. Allow access package access on appropriate Roles B. License all appropriate users within the installed package C. Configure the API Integration to allow all users access
A. Allow access package access on appropriate Roles
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.What action should be taken? A. Apply a Row Based Retention to each data extension as it is created, set to 12 months B. Configure the business unit data retention setting to 12 months C. Set inactive data to be automatically cleared after one year, but is recoverable
A. Apply a Row Based Retention to each data extension as it is created, set to 12 months
A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.What should the admin use to get granular bounce data in bulk in a pre-defined format? A. Automation Studio Tracking Extract B. CSV download of bounce data in My Tracking C. Sent Data View Query
A. Automation Studio Tracking Extract
Northern Trail Outfitters just purchased Marketing Cloud.Which task would the Marketing Cloud admin be guided through in Setup Assistant? A. Building the data structure used to store audience information B. Creating a SMS message and sending a mobile campaign C. Importing data into contacts using the Data Loader
A. Building the data structure used to store audience information
A Marketing Cloud admin wants to create an SFTP User for the first time.Which consideration should be taken when configuring an SFTP User? A. By default, the username is the MID for the current Marketing Cloud MID. B. Once created, the password can only be updated by that admin. C. Once created, the user will need to be activated to use the SFTP.
A. By default, the username is the MID for the current Marketing Cloud MID.
Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email. Which Marketing Cloud capability allows for secure transmission of the email address? A. Cloud Pages URL AMP script function B. Web Analytics Connector C. Link Wrapping
A. Cloud Pages URL AMP script function
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process. Which two terms would they add to their website to accomplish this? Choose 2 answers A. Collect Code B. Recommendation Code C. Conversion/Cart Code D. Email Conversion Code
A. Collect Code C. Conversion/Cart Code
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.Where would their Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud? A. Contact Builder > Data Sources B. Setup > Data Management > Synchronized Data Extensions C. Contact Builder > Data Extensions > Synchronized Data Extensions
A. Contact Builder > Data Sources
A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining. Which two data would still exist in the account? Choose 2 answers A. Contact-specific data at the job level B. Contact data in non-sendable data extensions C. General tracking data at the job level D. Contact data in sendable data extensions
A. Contact-specific data at the job level C. General tracking data at the job level
Northern Trail Outfitters (NTO) is a global brand that includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional emails.How should the rest of the business units be organized? A. Create a single child business unit for the other brands to share and standardized naming conventions. B. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs. C. Crea
A. Create a single child business unit for the other brands to share and standardized naming conventions.
What are entry source types for Journey Builder? A. Data Extension, Audience Studio, API Event, Date Based Event B. Data Extension, CloudPages, Email List, API Event C. Data Extension, Email List, API Event, Date Based Event
A. Data Extension, Audience Studio, API Event, Date Based Event
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes. Which two actions should NTO take in order to create Send Classifications? Choose 2 answers A. Define a Sender Profile. B. Define a Subscriber -specific From Name. C. Define custom Reply Mail Management. D. Define a Delivery Profile.
A. Define a Sender Profile. D. Define a Delivery Profile.
Northern Trail Outfitters (NTO) has the Discover Reporting Tool. Which two report types could help NTO drive their mobile adoption strategy? Choose 2 answers A. Email Performance by Device B. Time Between Send and Engagement C. Deliverability Complaint Rate D. Email Sending Performance Report
A. Email Performance by Device B. Time Between Send and Engagement
Northern Trail Outfitters (NTO) purchase done Sender Authentication Package (SAP) to ensure their branding is on every marketing communication. What would be achieved with SAP? A. Image URLS are wrapped with the appropriate brand URL B. The out-of-the-box profile center will display NTO branding C. A different click domain can be used for each brand D. A Dedicated IP is automatically warmed up
A. Image URLS are wrapped with the appropriate brand URL
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping. What action should NTO take? A. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder. B. Create a user-initiated message to logged-in customers to send once the website is restored. C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes. D. Create and send an apology email that includes a discount for a future purchase to all customers
A. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build. Where should their Marketing Cloud admin set up permissions to allow REST authentication? A. Installed Packages B. Data Management C. Security Settings D. Salesforce Integration
A. Installed Packages
Northern Trail Outfitters has a mobile app. Which two products would allow them to send push notifications to customers with their mobile app? Choose 2 answers A. Journey Builder B. Contact Builder C. Mobile Connect D. Mobile Push
A. Journey Builder D. Mobile Push
A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders: - Customers contains information about subscribers including Email Address, First Name, Last name. - Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a journey? Choose 2 answers A. Link the Customers data extension to the data model using Customer ID B. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship C. Link the Orders data extension to the Customers data extension using a One-to-Many relationship D. Link the Customers data extension to the data model using Email Address
A. Link the Customers data extension to the data model using Customer ID C. Link the Orders data extension to the Customers data extension using a One-to-Many relationship
NTO has been noting reduced deliverability when they do large sends. Which part of deliverability is tied to hitting Spam Traps during a send? A. List Hygiene B. Authentication C. Content D. Engagement
A. List Hygiene
Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud. Which policies could the Marketing Cloud admin configure in Setup7 A. Minimum Password Length, Password Complexity, Password History, Expiration Period B. Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions C. Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions D. Maximum Password Length, PasswordComplexity, Unique Password, Expiration Period
A. Minimum Password Length, Password Complexity, Password History, Expiration Period
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.What consideration should be given to the preference/profile centers for this integration? A. Multi-Org does not support the standard profile/preference center for the business units. B. Branding for each business units' profile centers will be inherited from the default business unit setup. C. Profile/preference centers are automatically created for each business unit connected through Multi-Org.
A. Multi-Org does not support the standard profile/preference center for the business units.
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used? A. Overwrite B. Add Only C. Add/Update D. Update Only
A. Overwrite
Which three options determine when a contact could enter a journey? Choose 3 answers. A. Re-entry at any time B. Re-entry by attribute C. Re-entry by date D. No re-entry E. Re-entry only after exiting
A. Re-entry at any time D. No re-entry E. Re-entry only after exiting
A Marketing Cloud admin needs to warm their account's Dedicated IP.What option for segmentation aligns with the IP Warming process? A. Segment by domain to limit number of sends to each email provider B. Segment subscribers with soft bounces in their own dedicated send. C. Segment subscribers by subscriber opt-in date.
A. Segment by domain to limit number of sends to each email provider
A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded? A. Send logging is enabled for the send B. Correct Send Log template is selected C. Send Logging is available for A/B tests D. Data retention settings is specified
A. Send logging is enabled for the send
Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.How should the unique identifier of the data model be set up if the MobilePush and Email channels are used within the same account? A. Strategically control the Contact Key values and tie records together across channels using this key. B. Use a third-party system to identify and delete duplicate Contact Keys. C. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
A. Strategically control the Contact Key values and tie records together across channels using this key.
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud. Which feature should they use? A. Tokenized Sending B. Field Level Encryption C. Lookup reference to Contact Object D. Master-detail relationship to Contacts
A. Tokenized Sending
Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation. Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account? 2 answers A. Upon receiving an email, all tracked links start with click.email.nto.com B. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors C. Cloudpages personalized URLs are served from cloud.email.nto.com D. Users receive Marketing Cloud password reset emails from help@email nto.com
A. Upon receiving an email, all tracked links start with click.email.nto.com C. Cloudpages personalized URLs are served from cloud.email.nto.com
A Marketing Cloud admin has noticed a File Drop Automation has been failing on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer _import_%% Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.How should the admin fix the issue? A. Use %%Filename_From_Trigger%% in the Import File Activity B. Use %%_Da
A. Use %%Filename_From_Trigger%% in the Import File Activity
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is the recommended best practice for font usage in email? A. Use a web-safe font for text that closely matches the brand's custom font. B. Build an email as one image, with all text saved in the brand font. C. Edit an email's HTML to list the custom brand font in the style tag's font-family property. D. Build an email using multiple images, with all text saved in the brand font.
A. Use a web-safe font for text that closely matches the brand's custom font.
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.What should the admin do to prevent the prefix from deploying in live sends? A. Use Prof instead of [PREVIEW] B. Add [PREVIEW] to the subject line validation list C. Wrap the subject line with AMPscript
B. Add [PREVIEW] to the subject line validation list
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.How would the admin ensure a notification is received when the query fails? A. Verify their Email Address in Alert Manager within the Setup app B. Add their Email Address in the automation notification settings C. Configure the "Event Notification Service" in Setup with their Email Address
B. Add their Email Address in the automation notification settings
A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.Which two standard roles should be selected for the new user? A. Data Manager and Marketing Cloud Administrator B. Administrator and Marketing Cloud Administrator C. Marketing Cloud Security Administrator and Administrator
B. Administrator and Marketing Cloud Administrator
A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities. Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind? A. Content Creator and Marketing Cloud Viewer B. Analyst and Marketing Cloud Viewer C. Data Manager and Analyst
B. Analyst and Marketing Cloud Viewer
Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.How should they accomplish this? A. Deny the permissions directly within the business unit. B. Assign a role to the business unit. C. Set default permissions with the restrictions on the business unit.
B. Assign a role to the business unit.
A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.What functionality would get messages out the door faster? A. Journey Builder B. Burst Sending C. Send Throttling
B. Burst Sending
A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customer's names appear jumbled in the extracted file.Which setting could solve this issue? A. Change Column Delimiter to | B. Change Character Encoding to UTF-8 C. Change Format to xml
B. Change Character Encoding to UTF-8
Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud? A. Google Analytics 360 B. Collect Tracking code C. Conversion Tracking D. Web & Mobile Analytics
B. Collect Tracking code
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their Journeys. A user recently reported the data coming from Sales Cloud is NOT up to date.Where should the Marketing Cloud admin begin troubleshooting? A. Setup > Synchronized Data Extensions B. Contact Builder > Data Sources C. Contact Builder > Synchronized Data Extensions
B. Contact Builder > Data Sources
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they updated their email address weeks ago but continues to receive the NTO Daily Digest email at their old address. The Marketing Cloud admin has confirmed the new email address is present in the appropriate data extension.What consideration could account for this behavior? A. The data extension was not configured as sendable. B. Contact Builder was not configured property. C. The email address in All Subscribers is prioritized.
B. Contact Builder was not configured property.
Northern Trail Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.What feature should be recommended? A. Einstein AI B. Datorama C. Interaction Studio
B. Datorama
Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content. Which activity would allow them to build the journey with the fewest activities possible? A. Join B. Einstein STO C. Engagement Split D. Wait Until Date
B. Einstein STO
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made. What feature could be used to solicit website feedback without navigating away from the email? A. Cloud Page forms Content Block B. Email Form Content Block C. Dynamic Content Block D. Reference Content Block
B. Email Form Content Block
The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers. Which network(s) support lookalike audiences directly from Advertising Studio? A. Facebook and Twitter B. Facebook C. Google and Facebook D. Twitter
B. Facebook
The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.Which network supports look alike audiences directly from Advertising Studio? A. Twitter B. Facebook C. Google
B. Facebook
Northern Trail Outfitters has noticed an issue with their sends today. Which two links in Setup Home could be used to troubleshoot the issue?! Choose 2 answers A. Create Support Case B. Failed Sends C. Help and Training D. System Status
B. Failed Sends D. System Status
Where would a Marketing Cloud admin view all verified email addresses? A. Identity Verification Log B. From Address Management C. Reply Mail Management D. Sender Profiles
B. From Address Management
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.Where should their Marketing Cloud admin set up permissions to allow REST authentication? A. Data Management B. Installed Packages C. Salesforce Integration
B. Installed Packages
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.Which activity would allow them to build the journey with the fewest activities possible? A. Path Optimizer Activity B. Join Activity C. Engagement Split
B. Join Activity
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATE the admin notices the keyword is unavailable.What issue could the admin be facing? A. Keyword fails to meet content standards B. Keyword is used within another business unit C. Keyword is a reserved word
B. Keyword is used within another business unit
Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported. Which error code would the file contain for this record? A. Restricted Values B. List Detective C. Invalid Email Address D. Skipped Records
B. List Detective
Setup Assistant provides information and resources for configuring a new Marketing Cloud account. Which two topics does Setup Assistant cover? Choose 2 answers A. Enabling Mobile Connect B. Managing the Enhanced SFTP C. Configuring Journey Builder D. Setting up the Data Structure
B. Managing the Enhanced SFTP D. Setting up the Data Structure
A Marketing Cloud admin wants to create an SFTP User for the first time. Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers A. By default, the username is the MID for the current Marketing Cloud MID. B. Minimum password length is 12 characters. C. By default, the password will be the password of the logged-in user. D. Once created, the user will need to be activated in order to use the SFTP.
B. Minimum password length is 12 characters. D. Once created, the user will need to be activated in order to use the SFTP.
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key. Which import type could the admin use instead? A. Add Only B. Overwrite C. Add and Update D. Update Only
B. Overwrite
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.Which import type could the admin use instead? A. Add and Update B. Overwrite C. Add Only
B. Overwrite
Northern Trail Outfitters wants to copy journeys across business units.What could be used to replicate journey structure so it can be easily recreated in another account? A. Journey Extracts B. Package Manager C. Journey Templates
B. Package Manager
Which data structure could be configured to appear in the out-of-the-box Subscription Center? A. Groups B. Publish Lists C. Data Extensions
B. Publish Lists
Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reduce the amount of data being brought over.Which filtering option could be used when configuring the Contact synced object? A. Select all records where EmailOptInStatus is 'ACTIVE' B. Select all records where HasOptedOutofEmail is FALSE C. Select all records which are active in All Subscribers
B. Select all records where HasOptedOutofEmail is FALSE
Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over. Which two filtering options could be used when configuring the Contact synced object? Choose 2 answers A. Select all records which have opened an email in the past six months B. Select all records with an email address C. Select all records which are active in All Subscribers D. Select all records where Has OptedOutofEmail is FALSE
B. Select all records with an email address D. Select all records where Has OptedOutofEmail is FALSE
Northern Trail Outfitters has imported a file into All Subscribers. They then received a results file starting [email protected] could NOT be imported.Which error code would the file contain for this record? A. List Detective B. Skipped Records C. Restricted Values
B. Skipped Records
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.Which feature should be used to create a survey form? A. Interaction Studio B. Smart capture C. Analytics Builder
B. Smart capture
A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.Which feature would allow this functionality? A. Query Studio B. Synchronized Data Sources C. Journey Builder
B. Synchronized Data Sources
Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.How could the admin receive a file of the bad data rows to confirm this theory? A. Move the File Transfer to its own automation and include a notification email address B. Update the Import definition to include a notification email address C. Move the Import definition to its own automation and include a notification email address
B. Update the Import definition to include a notification email address
A Marketing Cloud admin has been asked to update their Marketing Cloud SFTP user password.Where in Setup could they accomplish this task? A. Users B. Security C. Data Management
C. Data Management
Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from [email protected]. The previous admin did not leave any documentation.What should confirm a Sender Authentication Package (SAP) has been set up on the account? A. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors. B. Upon receiving an email, all tracked links start with click.email.nto.com. C. Users receive Marketing Cloud password reset emails from [email protected].
B. Upon receiving an email, all tracked links start with click.email.nto.com.
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort. Which three items will Validate check in an email message? Choose 3 answers A. Each content area specified in a dynamic content rule exists. B. Words or phrases used may trigger spam filters. C. Grammar and spelling in the email text is correct. D. Correct syntax is used on any AMPScript in the email's code. E. Personalization strings map to attributes or data extension fields
B. Words or phrases used may trigger spam filters. D. Correct syntax is used on any AMPScript in the email's code. E. Personalization strings map to attributes or data extension fields
Northern Trail Outfitters wants a business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.How should the user be updated to allow the analyst the appropriate access? A. Add Marketing Cloud Security Administrator B. Remove Marketing Cloud Viewer C. Add Distributed Sending User
C. Add Distributed Sending User
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com). Which steps should be taken to implement this? Choose 2 answers A. Edit the entity Verification Settings B. Enable IP Whitelisting C. Add a Domain to the Export Email Whitelist D. Enforce Export Email Whitelist
C. Add a Domain to the Export Email Whitelist D. Enforce Export Email Whitelist
Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs. Which bounce type would be indicative of the ISPs view of NTO's sending reputation? A. Soft B. Technical C. Block D. Hard
C. Block
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.When should the admin create separate business units for each of NTO's brands? A. A new sender profile is needed for sending transactional emails. B. Multiple FTP users must be accommodated. C. Brand-specific private domains are required for images and links.
C. Brand-specific private domains are required for images and links.
A user asks a Marketing Cloud admin to update and increase their session timeout setting.Which consideration should the admin review before making this update? A. Frustration of users upon timeouts B. Typical length of time users spend in Marketing Cloud C. Change impacts all users
C. Change impacts all users
A Marketing Cloud admin to create custom roles for their business process. What should be taken into consideration to accomplish this? A. Custom roles can only be edited by the user who created the role initially. B. Custom roles are only available within the business in which they were created. C. Custom roles are available on their Marketing Cloud account. D. Custom roles override an individual user's granular permission assignments.
C. Custom roles are available on their Marketing Cloud account.
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import to be encrypted.Which activity in Automation Studio could be used to decrypt the file to prepare for importing? A. File Transfer Activity B. Decryption Activity C. Data Extract Activity
C. Data Extract Activity
Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.Which feature would allow compliance with this requirement? A. Audit Trail B. IP Allowlist C. Export Email Allowlist
C. Export Email Allowlist
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions. Which workflow should meet these requirements? A. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2 B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2 C. File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2 D. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
C. File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted. Which activity in Automation Studio could be used to decrypt the file to prepare for Importing? A. Import Activity B. Data Extract Activity C. File Transfer Activity D. Decryption Activity
C. File Transfer Activity
Where would a Marketing Cloud admin view all verified email addresses? A. Sender Profiles B. Identity Verification Log C. From Address Management
C. From Address Management
What does Marketing Cloud authenticate when a user logs in through the user interface? A. If the user is logging in within defined Business Hours B. If the user is assigned a role in the parent business unit C. If the user is logging in from an allowlisted IP address
C. If the user is logging in from an allowlisted IP address
Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.What would be achieved with SAP? A. The out-of-the-box profile center will display NTO branding B. A Dedicated IP is automatically warmed up C. Image URLS are wrapped with the appropriate brand URL
C. Image URLS are wrapped with the appropriate brand URL
Northern Trail Outfitters has a mobile app.Which product would allow them to send push notifications to customers with their mobile app? A. Content Builder B. Group Connect C. Journey Builder
C. Journey Builder
A Marketing Cloud admin is asked to add a set of four query strings automatically to all the links in an email sent via Email Studio.Which solution should the admin suggest? A. AMPscript for Marketing Cloud B. Google Analytics 360 C. Parameter Manager
C. Parameter Manager
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send? A. Preference Center link and a link to the business website B. Business name and physical mailing address C. Preference Center link and physical mailing address
C. Preference Center link and physical mailing address
Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing.com.The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com.How could the Marketing Cloud admin meet this requirement? A. CloudPages must use the SAP domain. B. Purchase a new SAP for de-special.ntomarketing.com. C. Purchase a new Private Domain for use in CloudPages.
C. Purchase a new Private Domain for use in CloudPages.
Northern Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but it does not display for the Marketing Cloud admin scheduling the send.What should the admin confirm to resolve the issue? A. The data extension is marked as Sendable and Testable B. The data extension is linked using the Contact Key. C. The data extension is marked as Sendable.
C. The data extension is marked as Sendable.
A Marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing Cloud.What solution should they implement? A. Data At Rest Encryption B. Field Level Encryption C. Tokenized Sending
C. Tokenized Sending
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.Which feature should they use? A. Field Level Encryption B. Lookup reference to Contact Object C. Tokenized Sending
C. Tokenized Sending
Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units: • Number of Sends • Delivery Rate • Overall Bounce Rate • Block Bounce Rate •Open Rate • Click Rate • Complaint Rate • Unsubscribe Rate Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information? A. Campaign Email Tracking Report B. Email Performance Over Time Report C. Email Send Report D. Account Send Summary Report
D. Account Send Summary Report
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message: - Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue? A. Apply the Marketing Cloud for AppExchange User option as well B. Reset al passwords to force new tokens C. Apply the appropriate user mappings in the CRM configuration D. Apply the administrator and Marketing Cloud Administrator permission sets to user
D. Apply the administrator and Marketing Cloud Administrator permission sets to user
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email. What should the admin do to ensure only specific Contacts are synced? A. Filter records on a formula field B. Filter existing records in All Subscribers C. Filter records created after a specified date D. Filter records on a Boolean field
D. Filter records on a Boolean field
When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit. What could explain this behavior? A. The user gets Added to a blocklist that causes an Enterprise level unsubscribe B. The user Is getting deleted from the AN Subscribers list C. Data in data extensions corresponding to the customer D. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
D. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content. Which activity would allow NTO to build the journey with the fewest activities possible? A. Einstein STO B. Engagement Split C. Wait Until Date D. Join
D. Join
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file. What would the decrypted data be after the File Transfer Activity completes? A. Selected SFTP folder B. Original SFTP folder C. Target Data Extension D. Safehouse
D. Safehouse
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails. What functionality would allow this? A. Advertising Studio B. Personalization Builder C. Web and Mobile Analytics D. Web Analytics Connector
D. Web Analytics Connector
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio. What should the admin do to prevent the prefix from deploying in live sends? A. Use Proof instead of [PREVIEW] B. Add [PREVIEW] to the subject line validation list C. Require several campaign approvals D. Wrap the subject line with AMP script
D. Wrap the subject line with AMP script
