social media exam 3
Your message shouldn't be filled in your content calendar until the week you are planning to schedule or post that content to the social media platform.
False
Which agency in the US is responsible for the rules of influencer marketing?
Federal Trade Commission (FTC)
Influencers are generally categorized by which two high level types?
Follower count and content or niche area
Facebook auction campaign objectives are broken down into all of the following EXCEPT
Frequency
Influencers must identify sponsored posts. What are some of the key things influencers need to know about identifying sponsored posts?
Hashtags such as #ad or #sponsored must be visible in the post In video reviews there need to be written and verbal disclosures of the partnership You can't just use social media tools
All of the following are important things to keep in mind when trying to find the right influencer EXCEPT
Look for someone who is sponsored by a lot of brands
You are a marketing coodinator for green oasis garden center looking for another marketing channel to grow your customer base and ultimately revenue and decide to engage in social commerce. whcih platform discussed in class would likely be the most succedul for your industry?
All of the following are reasons social ROI is important EXCEPT
Prove you were correct
What are examples of things of value that companies can offer users for creating high quality UGC?
Random rewards such as gift cards Contest prizes Recognition for their content Rewards and prizes only
When trying to find the right individual to work with, one must look at the three Rs. What are the three Rs of social media influence?
Relevance, Reach, Resonance
All of the following are things you can use Snapchat Trends for EXCEPT
Snapchat users' personal information
All of the following are ad formats available on Snapchat EXCEPT
Snapstreaks
According to a business Insider study, LinkedIn is perceived as trustworthy as
The Wall Street Journal and Forbes
In terms of user generated content, why is it important for a brand to ask the original content creator permission to use their content?
The content creator owns the content
What is a social media influencer able to do for brands?
They can follow a business' style guide to create advertising for the brand They can adjust their style easily to fit with the brand They can reach a business' target audience, build trust and drive engagement They can reach brand customers outside of social media
____ is when a company, brand or product is first in customers' minds when they think of a particular industry or category.
Top of Mind Awareness (ToMA)
A company needs to create a business page in order to use Ads Manager and advertise on Facebook.
True
According to the Sprout Social Index only 15% of social marketers cited measuring ROI as a way they were using social data
True
More people watch Snapchat's coverage of college events like football, political debates, or music awards than on TV
True
True or False: LinkedIn is considered the most effective platform for B2B lead generation.
True
True or False: Snapchat also allows users to incorporate music into snaps.
True
UGC is helpful to promote authenticity and create trust, but not to drive purchase decisions.
True
a social media policy should include all fo the following elements except
a communication plan for internal updates
What is social media Net Promoter Score (NPS)?
a metric that companies use to measure the willingness of customers to recommend a company's products or services to others
An influencer marketing platform is ____.
a software solution designed to assist brands with their Influencer Marketing Campaigns
What is Google Analytics?
a web analytics service that tracks conversions and reports website traffic
Lifetime Value can be important to calculate when ____ costs are high.
acquisition
Snapchat Lenses _____.
apply AR effects to photos before they are captured
in learning how to talk reddit AMA stands for
ask me anything
On Facebook, in order to best spend your budget while focusing on higher value purchases you should use the ____ bid strategy.
automated bidding
A content calendar should be ____.
based on a rolling six month, updated monthly
What is the hierarchy of setting up campaigns in Ads Manager?
campaigns -->ad sets-->ads
If you are paying for ads based on CPC, what are you paying for?
clicks
LinkedIn sponsored content ads come in all of the following formats EXCEPT
commercials
On Facebook, in order to keep CPA at or below a certain amount regardless of market conditions you should use the ____ bid strategy.
cost cap
How would you engage in social commerce on facebook?
create a shop and product catalog on facebook
shops are---- across facebook and instagram
digital storefronts
businesses can have profiles on q and a sites to answer questions about their company, brands or products
false
facebook pixle is required to advertise on facebook
false
social media crisis managment should only focus on waht to do after the crisis has occured
false
companies can advertise on discussion boards through
google adsense and display networks
Impressions are when users _______ a company's ad.
have the opportunity to see
Creating a content calendar ____.
helps you look forward to plan and schedule posts
LinkedIn's audience skews towards
higher education and income levels
If you are paying for ads based on CPM, what are you paying for?
impressions
Fill in the blank: "Facebook Ads is great for targeting based on _______, while Google Ads targets based on your audience's ________.
interests; intent
It is helpful to include the day of the week in your content calendar because ____.
it is helpful for day of the week posts such as #tbt
Geofilters are available based on __________.
location information
which of the following is not a benefit of social commerce
more rev, more engage, more visibilty and awarenedd, more customers
Changes a marketer can make to improve ad performance on Facebook and Instagram include all of the following except
objective changes
Your LinkedIn company profile should include a cover image, profile picture, and
ompany type company website URL and company type only company website URL year founded
Creative tools such as caption, doodle, stickers, etc. are used _______.
on a Snap
LinkedIn is the world's largest __________.
professional network
A showcase page on LinkedIn is used to
promote specific business lines, products or company initiatives
Because the traditional financial ROI doesn't always tell the full story regarding SMM efforts, ____ are often used as well.
proxy ROI measures
In the context of digital advertising, retargeting campaigns _____.
remind customers about products they were previously browsing but did not purchase
In order to select a lookalike audience for your ad on Facebook you first need to provide a ____.
seed audience
What is social commerce
selling within social networks
On insta, what is the platforms social commerce tool?
shoppable posts
jake has a fairly small business but has a lot of followers on social media. He is trying to generate more sales for his business. which strategy do you think he should use to increase his customer base and revenue?
social commerce
In social selling a sales person uses---- asa tool to interact with and sell products to potential customers
social media
Someone who can sway others through social media is called a
social media influencer.
an---- outlines hows an organization and its employees should conduct themselves online
social media policy
What are UTM Parameters?
tags added to a URL; when clicked, the tags are sent back to Google Analytics and tracked
the popular ection in reddit often is referred to as
the front page of the internet
What is social media share of voice?
the percentage of brand mentions, or people talking about a company online compared to its competitors
LinkedIn company pages are used for all of the following EXCEPT
to control employees posts
What are campaign objectives under the category of consideration?
traffic, app installs, video views
a crisis communication plan should include booth internal and external communication procedures and responsibilities
true
companies can engage in organic marketing as well as advertising on social news and news aggregation sites
true
data feeds can include both required and optional information
true
if a social media crisis had occured it is important to pause all scheduled posts
true
Ad fatigue is when ____.
your audience sees your ads so often that they become bored with them and stop paying attention
Using an image in a LinkedIn post results in a ____ higher comment rate.
98%
All of the following are basics to check when troubleshooting ad performance except
Ad relevance
You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?
$3.01
Financial ROI Calculation is
(Sales MINUS Expenses) DIVIDED BY Expenses
On average over ____ filters are viewed on Snapchat every day.
1 billion
In the context of Facebook ads, what are core audiences?
Audiences defined using Facebook data
All of the following are potential goals for UGC campaigns EXCEPT
Audition content creators for a job
Which of the following are best practices for sharing user generated content (UGC)?
Be clear about the kind of content you're looking for Ask permission and credit the original creator Offer something of value in return
What is user generated content (UGC)?
Brand content voluntarily created by customers
All of the following are examples of things a marketer can use in their Snapchat content strategy EXCEPT
Call-to-action links to an eBook or case study
Tencent QQ, Qzone, and WeChat are global social media platforms that were developed in ____.
China
All of the following are ideas to help you plan your posts EXCEPT
Create posts only for your company, brand and/or product
All of the following are creative uses for UGC discussed in class EXCEPT
Don't integrate UGC into advertising campaigns
In terms of delivery, what is pacing?
Facebook adjusts spending so your ad shows during your entire campaign
In terms of bid strategies, what is minimum ROAS?
Facebook will attempt to display your ad to align with return goals
Goals for SMM campaigns can only be financial (sales).
False
True or False: A Snapchat filter is dynamic and a Snapchat lens is static.
False
