social media exam 3

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Your message shouldn't be filled in your content calendar until the week you are planning to schedule or post that content to the social media platform.

False

Which agency in the US is responsible for the rules of influencer marketing?

Federal Trade Commission (FTC)

Influencers are generally categorized by which two high level types?

Follower count and content or niche area

Facebook auction campaign objectives are broken down into all of the following EXCEPT

Frequency

Influencers must identify sponsored posts. What are some of the key things influencers need to know about identifying sponsored posts?

Hashtags such as #ad or #sponsored must be visible in the post In video reviews there need to be written and verbal disclosures of the partnership You can't just use social media tools

All of the following are important things to keep in mind when trying to find the right influencer EXCEPT

Look for someone who is sponsored by a lot of brands

You are a marketing coodinator for green oasis garden center looking for another marketing channel to grow your customer base and ultimately revenue and decide to engage in social commerce. whcih platform discussed in class would likely be the most succedul for your industry?

Pinterest

All of the following are reasons social ROI is important EXCEPT

Prove you were correct

What are examples of things of value that companies can offer users for creating high quality UGC?

Random rewards such as gift cards Contest prizes Recognition for their content Rewards and prizes only

When trying to find the right individual to work with, one must look at the three Rs. What are the three Rs of social media influence?

Relevance, Reach, Resonance

All of the following are things you can use Snapchat Trends for EXCEPT

Snapchat users' personal information

All of the following are ad formats available on Snapchat EXCEPT

Snapstreaks

According to a business Insider study, LinkedIn is perceived as trustworthy as

The Wall Street Journal and Forbes

In terms of user generated content, why is it important for a brand to ask the original content creator permission to use their content?

The content creator owns the content

What is a social media influencer able to do for brands?

They can follow a business' style guide to create advertising for the brand They can adjust their style easily to fit with the brand They can reach a business' target audience, build trust and drive engagement They can reach brand customers outside of social media

____ is when a company, brand or product is first in customers' minds when they think of a particular industry or category.

Top of Mind Awareness (ToMA)

A company needs to create a business page in order to use Ads Manager and advertise on Facebook.

True

According to the Sprout Social Index only 15% of social marketers cited measuring ROI as a way they were using social data

True

More people watch Snapchat's coverage of college events like football, political debates, or music awards than on TV

True

True or False: LinkedIn is considered the most effective platform for B2B lead generation.

True

True or False: Snapchat also allows users to incorporate music into snaps.

True

UGC is helpful to promote authenticity and create trust, but not to drive purchase decisions.

True

a social media policy should include all fo the following elements except

a communication plan for internal updates

What is social media Net Promoter Score (NPS)?

a metric that companies use to measure the willingness of customers to recommend a company's products or services to others

An influencer marketing platform is ____.

a software solution designed to assist brands with their Influencer Marketing Campaigns

What is Google Analytics?

a web analytics service that tracks conversions and reports website traffic

Lifetime Value can be important to calculate when ____ costs are high.

acquisition

Snapchat Lenses _____.

apply AR effects to photos before they are captured

in learning how to talk reddit AMA stands for

ask me anything

On Facebook, in order to best spend your budget while focusing on higher value purchases you should use the ____ bid strategy.

automated bidding

A content calendar should be ____.

based on a rolling six month, updated monthly

What is the hierarchy of setting up campaigns in Ads Manager?

campaigns -->ad sets-->ads

If you are paying for ads based on CPC, what are you paying for?

clicks

LinkedIn sponsored content ads come in all of the following formats EXCEPT

commercials

On Facebook, in order to keep CPA at or below a certain amount regardless of market conditions you should use the ____ bid strategy.

cost cap

How would you engage in social commerce on facebook?

create a shop and product catalog on facebook

shops are---- across facebook and instagram

digital storefronts

businesses can have profiles on q and a sites to answer questions about their company, brands or products

false

facebook pixle is required to advertise on facebook

false

social media crisis managment should only focus on waht to do after the crisis has occured

false

companies can advertise on discussion boards through

google adsense and display networks

Impressions are when users _______ a company's ad.

have the opportunity to see

Creating a content calendar ____.

helps you look forward to plan and schedule posts

LinkedIn's audience skews towards

higher education and income levels

If you are paying for ads based on CPM, what are you paying for?

impressions

Fill in the blank: "Facebook Ads is great for targeting based on _______, while Google Ads targets based on your audience's ________.

interests; intent

It is helpful to include the day of the week in your content calendar because ____.

it is helpful for day of the week posts such as #tbt

Geofilters are available based on __________.

location information

which of the following is not a benefit of social commerce

more rev, more engage, more visibilty and awarenedd, more customers

Changes a marketer can make to improve ad performance on Facebook and Instagram include all of the following except

objective changes

Your LinkedIn company profile should include a cover image, profile picture, and

ompany type company website URL and company type only company website URL year founded

Creative tools such as caption, doodle, stickers, etc. are used _______.

on a Snap

LinkedIn is the world's largest __________.

professional network

A showcase page on LinkedIn is used to

promote specific business lines, products or company initiatives

Because the traditional financial ROI doesn't always tell the full story regarding SMM efforts, ____ are often used as well.

proxy ROI measures

In the context of digital advertising, retargeting campaigns _____.

remind customers about products they were previously browsing but did not purchase

In order to select a lookalike audience for your ad on Facebook you first need to provide a ____.

seed audience

What is social commerce

selling within social networks

On insta, what is the platforms social commerce tool?

shoppable posts

jake has a fairly small business but has a lot of followers on social media. He is trying to generate more sales for his business. which strategy do you think he should use to increase his customer base and revenue?

social commerce

In social selling a sales person uses---- asa tool to interact with and sell products to potential customers

social media

Someone who can sway others through social media is called a

social media influencer.

an---- outlines hows an organization and its employees should conduct themselves online

social media policy

What are UTM Parameters?

tags added to a URL; when clicked, the tags are sent back to Google Analytics and tracked

the popular ection in reddit often is referred to as

the front page of the internet

What is social media share of voice?

the percentage of brand mentions, or people talking about a company online compared to its competitors

LinkedIn company pages are used for all of the following EXCEPT

to control employees posts

What are campaign objectives under the category of consideration?

traffic, app installs, video views

a crisis communication plan should include booth internal and external communication procedures and responsibilities

true

companies can engage in organic marketing as well as advertising on social news and news aggregation sites

true

data feeds can include both required and optional information

true

if a social media crisis had occured it is important to pause all scheduled posts

true

Ad fatigue is when ____.

your audience sees your ads so often that they become bored with them and stop paying attention

Using an image in a LinkedIn post results in a ____ higher comment rate.

98%

All of the following are basics to check when troubleshooting ad performance except

Ad relevance

You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?

$3.01

Financial ROI Calculation is

(Sales MINUS Expenses) DIVIDED BY Expenses

On average over ____ filters are viewed on Snapchat every day.

1 billion

In the context of Facebook ads, what are core audiences?

Audiences defined using Facebook data

All of the following are potential goals for UGC campaigns EXCEPT

Audition content creators for a job

Which of the following are best practices for sharing user generated content (UGC)?

Be clear about the kind of content you're looking for Ask permission and credit the original creator Offer something of value in return

What is user generated content (UGC)?

Brand content voluntarily created by customers

All of the following are examples of things a marketer can use in their Snapchat content strategy EXCEPT

Call-to-action links to an eBook or case study

Tencent QQ, Qzone, and WeChat are global social media platforms that were developed in ____.

China

All of the following are ideas to help you plan your posts EXCEPT

Create posts only for your company, brand and/or product

All of the following are creative uses for UGC discussed in class EXCEPT

Don't integrate UGC into advertising campaigns

In terms of delivery, what is pacing?

Facebook adjusts spending so your ad shows during your entire campaign

In terms of bid strategies, what is minimum ROAS?

Facebook will attempt to display your ad to align with return goals

Goals for SMM campaigns can only be financial (sales).

False

True or False: A Snapchat filter is dynamic and a Snapchat lens is static.

False


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