Social media marketing quiz 13

In which way did travel agency Contiki use social media influencers to increase awareness among 18-35 year olds?

Invited them on a trip around the world and had them document the trip.

Which platform did Chipotle leverage for the #ChipotleLidFlip challenge?

TikTok

On average, brands earn ________ for every $1 spend on influencer marketing.

$6.50

Which of the following are characteristics of a good influencer?

Activity Authenticity Engaging Reach Credibility

Which of the following are influencer personas types?

Celebrity Academic Industry Expert Business Leader

Which of the following are ways brands can use influencers?

Give influencers free products to try in exchange for a review or a mention on social media. Invite influencers to be guest bloggers. A social media account takeover. Using influencers to promote a brand's content by posting on their own social media channels.

What is the first step in creating a social media influencer marketing strategy?

establish goals

Which of the following is NOT a benefit of influencer marketing with social media?

less credibility

A social media influencer is ______.

someone who exerts his or her influence through social media

True or False: Influencer marketing is the fastest growing method to attract new customers.

true

True or False: The majority of Teenage YouTube subscribers trust influencers opinions over traditional celebrities.

true