Social Media Strategist 1st Set

A small marketing and promotions company is offering social media services to local small businesses. Their service package features daily or weekly postings on popular social media platforms, including a calendar of events which changes frequently. What kind of businesses could best benefit from this service?

A microbrewery restaurant that hosts frequent game nights, music bands and comedy performances.

Which of the following is the key component to content going viral?

Amplification

As a Social Media Strategist you are classifying individuals as participants, sharers and spectators. Why would you be concerned with spectators in your social marketing strategy?

Because they are often influenced by the content they view on social media sites.

Your company is building a new Website and asks you, the Social Media Strategist, why it is important that they use Ajax for their programming methodology. How would you reply?

Because with Ajax, the interaction between a user's actions and the server are asynchronous and this will dramatically speed up the interactions on the site.

You request the company's Marketing Department place an advertisement for your company and one of its products at the corner of First and Main in Hometown, USA. Sales skyrocket and the President of the company wants to know how you ascertained this would be a good location for an advertisement. You reply:

By capitalizing on the location data provided by millions of mobile users!

As a Social Media Strategist you plan to include virtual worlds in you marketing strategy. One way you may accomplish this is to:

Create virtual presence to increase brand awareness.

Criminals have burglarized several homes in a neighborhood. The local police posted some details about the break-ins on their social media platform and asked citizens for assistance. Several citizens responded with information that led to the arrest of several people. What is this behavior called?

Crowdshaping

A scientific research organization wants to know if cloning animals could be a profitable business venture. They post a series of questions on their social media platforms, to gather information and ideas about possible product lines. The posts go viral, and they collect tens of thousands of comments, suggestions and criticisms. What is this behavior called?

Crowdsourcing

Which of the following is the process of asking a large group of people for innovation ideas?

Crowdsourcing

Your employer would like to know why sending frequent e-mails to list of e-mail address obtained by a third party is not the biggest part of your social media strategy. You explain:

E-mail is less personal and works better for a more targeted audience.

A medical practice regularly participates in research studies to develop new drugs. They post brief descriptions of the results of the studies on their social media sites. These posts are frequently liked, shared and commented on by their followers, who are mostly patients of the practice. What is this kind of activity called?

Engagement

When considering your social media options you consider the fact that __________________ lead(s) to an amplification of exposure because the consumers will share with other people who are not in your immediate audience.

Engaging content

The marketing manager for a distributor of solar panels regularly blogs about new installations the company has completed. Her posts describe how the solar panels will benefit the customer, how they are oriented on site, and how much they are saving on their energy costs. The distributor company's president, chief financial officer, and chief engineer also add their positive comments to the blogs, and repost through their own social media networks. What is this behavior called?

Executive buy-in

Which of the following terms describes your potential audience on social media?

Exposure

Which social networking site features circles?

Google+

While presenting your social media strategy to c-suite executives, the CEO asks you why executive buy-in is so important. What would be your best reply?

If owners, executives, and board members do not understand or believe that social media can play a part in meeting goals and supporting the company mission, then adoption will be difficult.

As an experienced Social Media Strategist, you know that the _______________ of social media allows you to post up-to-the-minute updates on any developing stories about your company or brand.

Immediacy

As the newly hired Social Media Strategist, the owner of the company comes to you and expresses concerns over the cost of reaching large or targeted audiences via social media. How do you reply?

In general, it costs more to reach a large audience through traditional media than it does through social media.

Which of the following is true about social media content?

It can be user-generated and shared by many people

You are interviewing for a position as a Social Media Strategist and during your interview you ask about the organizational structure of the company. How does the organizational structure of a company affect social media initiatives?

It is harder to achieve a complete adoption of social media throughout the organization when there are more layers.

As a Social Media Strategist you are dismayed that there is little or no conversation around your postings. When your coworker asks why this is upsetting you respond:

It means the content is either not interesting or relevant to the consumers.

Which type of social media publishing only allows users to send brief messages?

Microblogging

A small computer repair business posts weekly tips on how to maintain personal computers. These social media posts are written by the company president, and are often publicly shared by his followers. What kind of social media communication is this?

Owned communication

The owner of a small home-cleaning service has subscribed to several social media groups. Those groups often post short articles and tips on how to maintain a clean home. The owner shares these on her own business's social media page and then uses the service's features to boost the messages to more people who are local and similar to her own followers. What kind of social media communication is this?

Paid Communication

A popular electronics retailer uses several print media channels to send information about weekly special offers and sales. How can they also use social media to communicate product information to their customers?

Post product reviews and promotions.

Which one of the following is a standard model for exchanging data on the Web?

RDF

As a Social Media Strategist you know that which of the following is typically used to build relationships with customers instead of selling products to them?

Social networking sites

As the newly hired Social Media Strategist, the owner of the company comes to you and expresses concerns over the quality of content that will be generated by social media about your company's brand. Which of the following is correct?

The owner has a right to be concerned because in social media the content is generated and edited by multiple people and there can be a wide range of quality.

While interviewing for a position as a Social Media Strategist, the interviewer asks you what the most important reason for a business to use social media is. Which would be the best answer?

To build a relationship with its customers.

While at a convention an inexperienced Social Media Strategist wants to know how you track your business partners or competitors and see what is happening in your industry without spending a lot of time each day finding the information. You tell her that you:

Use a dashboard to display relevant information on a single Web page.

As a Social Media Strategist you understand that one thing social bookmarking can do is:

allow users to save, organize, manage, and share links to Web sites and other Internet resources.

As the Social Media Strategist at a company, you are beginning to build your strategy. You already know that adoption of social media throughout any company culture or structure relies on:

collaboration between owners, executives, and employees.

As an experienced Social Media Strategist, you have recruited the CEO to maintain a social media blog. Your CEO understands that being on social media is about:

engaging partners, employees, customers, and even the competition.

One of the benefits of using mobile social media to reach your customers is that it:

mobile social media allow for features based on where the device is located and when the communication takes place.

Which of the following organizational structures is the slowest to implement change?

tall

What two benefits encourage executive buy-in?

the executives' emotional benefits and economic values

Your employer would like to know what kind of social media tool you are planning to use for reputation management. You suggest using:

A combination of monitoring and listening tools to see what is being said about your company, your competitors and your industry.

Which term is the practice of categorizing content by online users?

Tagging

As the Social Media Strategist at a company, your coworker comes to you and asks you to explain that if your ads and products are all over the Internet, how would anyone ever find them? Which would be your best explanation?

Tagging is the practice of categorizing on line content and allows non-technical users to work together to collectively classify and find information.

As the company Social Media Strategist your boss asks you why you need to purchase a monitoring tool for reputation management when there are so many free ones available. You politely inform her:

The main drawback to free monitoring tools is that you need to perform the same search on multiple sites and all this searching takes time and often results in conflicting data.