social media test
what is click baiting
When a post a uses a headline that encourages followers to click without giving information about what they will see.
twitter list is
a curated group of Twitter accounts
a twitter chat is
a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation
Using Twitter as a marketing tool allows businesses to __________. connect with customers increase brand awareness provide customer service discover what's happening all of these options
all of these options
What is a personal vision? a picture of your true self in the future it is who you want to be, what you want to do, how you want to feel, and with whom you want to associate yourself it includes all the important elements of your life and career it helps you see into the future, as it is the framework for the process of creating your life all of these options
all of these options
Which of the following is a benefit of social media marketing? increased traffic brand loyalty lead generation all of these options
all of these options
What is a great way to become an active participant on LinkedIn and Twitter? post regular status updates invite people to connect use visuals find and join LinkedIn groups all of the above
allof theabove
what are the best days to post on snapchat
any day of the week
What is user-generated content (UGC)?
any digital content that is produced and shared by end users of an online service or website
Which of the following Pins allow Pinners to purchase products without leaving the Pinterest platform?
buyable pins
most used instagram filter in theworld
clarendon
LinkedIn's article publishing feature is NOT open to __________.
companies
o engage with Snapchatters, Grubhub hosted a week-long __________, increasing followers by 20%.
contest
What are values?
core principles that give meaning to your life
To set up a business account on Pinterest, a brand will need to provide a/an?
email address, password, business name, website, and business category
015 Oxford Dictionary Word of the Year?
face with tears of joy emoji
instagram is owned by which company
True or False: Pinterest's platform growth was rapid within the first few months of being launched?
false
ue or False: A Snapchat filter is dynamic and a Snapchat lens is static.
false
Which of the following is NOT part of the Twitter algorithm?
fan favorites
what does the 4-1 rule state
for every single piece of self promotion content, share 4 more things from others
People tend to be happier on ______, so brands should try posting funny or upbeat content on that day.
friday
pinterest components consist of
home feed, pins, boards
Which country has the highest number of Facebook users?
india
the strongest twitter bios usually contain
industry targeted keywords
what are social media engagements
likes, shares, clicks, comments
Geofilters are available based on __________.
location
what gender uses facebook more
men
what gender uses instagram more
men
What type of Twitter users are among the top 10 most followed?
musicians
What is earned media? all of the channels a company owns what the public shares digitally and verbally about a brand a marketing activity that is paid for advertisements none of these options
none of these options
what is social media reach
number of people who have seen any activity from your social media account
pinterest rich pins consist of
product pins, recipe pins, app pins, buyable pins, and shop the look pins
linked in is the worlds larget
professional network
article pins include all except
recipes
Slideshare (owned by LinkedIn) is the world's largest community for __________.
sharing presentations
which celebrity helped put insta on the map
snoop dog
During London Fashion Week, Burberry used __________ to tell the tale of two models planning to break into its flagship store on Regent Street in London.
storytelling
which of the following should you not do on social media
tag or post pictures and videos of people without their permission
The Instagram algorithm displays posts based on __________.
the content that is most engaged
What are personal brand attributes?
the words you would use to define your personality, or the value that you offer
Which of the following are external, and help you foresee what you may be facing in the industry
threats
What is the top reason LinkedIn users follow a company?
to understand industry trends
True or False: A board is a collection of Pins presented as clustering of related ideas such as product categories, interests, and topics.
true
True or False: Consumers now regard social media as a more trustworthy source of information over traditional marketing communications
true
True or False: The majority of college students would purchase from a brand if sent a coupon on Snapchat.
true
True or False: You are 7 times more likely to be found on LinkedIn with a profile picture.
true
rue or False: LinkedIn Influencers are selected by invitation only.
true
rue or False: LinkedIn is considered the most effective platform for B2B lead generation.
true
rue or False: Question posts receive 100% more comments than standard text posts.
true
rue or False: The profile section of an Instagram profile is the only place in Instagram where a clickable link can be added.
true
rue or False: Women use Snapchat more than men
true
true or false: descriptions will stay with images as they get re pinned
true
true or false: facebook is the most active social media platform in the world
true
which of the following is NOT an advantage of social media
unrealistic customer expectations
According to a business Insider study, LinkedIn is perceived as trustworthy as __________.
wall street journal and forbes
What are passions?
what intrigues and motivates you in determining how you want to spend your time
If you are a student, how should you describe yourself in your LinkedIn headline?
with intership or current job you have
facebook recommend going lives for_____ minutes, the longer the broadcast the more people will see
40
tudies show that Facebook posts with ______ characters receive 86% more engagements than posts with higher characters.
40
On average, how many pieces of content do B2B prospects engage with before making a purchase decision?
7
what percentage of pinterest users are women
70
a pinned post is
A post at the top of a brand's Facebook page
average time on snapchat a day
30+
linked in is most used by which age group
30-49
how long did it take internet to reach 50 million
4 yrs
Which is generally the worst time of day to post on Instagram?
3-4
the pinterest algorithim is based on
-pinterest rating -source quality -pin quality
When sharing photos of people, how many people per photo does Twitter allow you to tag?
10
facebook is most popular among which age group
13-17
instagram is most popular among what age group
13-17
A username on Twitter can contain how many characters?
15
twitter is most used by which age group
18-29
What percentage of smartphone owners between the ages of 18-44 state cannot recall the last time their mobile phone was not next to them?
25%