Social Media Test 2
Webinars resemble an online television show. (A) True(B) False
False
what is the max number of hashtags you should use?
30
What is one element that is universal across microblogging and social platforms? (A) The marketing objectives. (B) Peoples' value and interests. (C) The ability to identify influencers. (D) Peoples' need for deals. (E) The ability for a brand to broadcast its marketing message.
B
Which of the following is likely to generate the highest click-through rate to your Twitter account? (A) Follow me on Twitter. (B) You should follow me on Twitter here (link). (C) I'm on Twitter. (D) Follow me on Twitter. (E) You should follow me on Twitter.
B
what are the six pillars that make blogs different from other communication methods
publishable, findable, social, viral, Syndicatable, and linkable
Tertiary sharing is the easiest step in sharing videos online.(A) True(B) False
False
Webinars are a great tool for gauging audience reaction.(A) True(B) False
False
Word-of-Mouth Marketing may be only half as effective as traditional marketing. (A) True(B) False
False
use extremely popular hashtags so that you can be found. t or f?
False
what is a good way to be found?
by using hashtags
Odeo was the first microblogging service.(A) True(B) False
False
One should not include links to other social media platforms on a profile page on Twitter.(A) True(B) False
False
An increasing amount of time is spent viewing videos.(A) True(B) False
True
A white label social network can also be called a corporate social network.(A) True(B) False`
True
Why is Twitter a useful channel for building personas? (A) The hashtag is an important tool for identifying personas. (B) It allows a marketer to listen to what the target audience is talking about, and develop personas based on those topics. (C) The search function allows a marketer to easily study different users and their interests. (D) The ability to directly contact users allows marketers to connect with personas directly. (E) Marketers can develop personas based on the topics most discussed in its Twitter stream.
C
As a marketer, one thing to keep in mind is that social media users are______. (A) intense. (B) pragmatic. (C) Interested in their favorite brands. (D) fickle. (E) loyal.
D
In blogging, the suffix at the end of a URL address of the blog site indicates: (A) The name of the blogger. (B) The topic of the blog. (C) The number of readers. (D) The service hosting the blog. (E) The search engine key.
D
What should be considered when determining how long a podcast should be? (A) The amount of time available to prepare and record each podcast. (B) The number of questions anticipated on each recording. (C) Whether it will be audio or video. (D) The proposed format and amount of content available. (E) The amount of bandwidth available for podcast streaming.
D
When producing a podcast, it is best to: (A) Choose a moderator with an interesting, quirky way of speaking.(B) Create a complete script for the moderator. (C) Include as much detail as possible so that you have plenty of material. (D) Avoid editing too much. (E) Avoid music, unless it is a popular song.
D
One benefit of focusing on delivering content to a core audience is that it can result in higher conversion rates. (A) True(B) False
True
One use of microblogging is to start a discussion or participate in an existing conversation.(A) True(B) False
True
Social networks blur the line between business and personal life.(A) True(B) False
True
A primary benefit from blogging is to learn about the "tone" of the online community with regard to certain topics. (A) True(B) False
True
you need to use hashtags that are relevant? t or f?
true
The medium on which people spend most time viewing is: (A) Television. (B) Smartphone. (C) Desktop computer. (D) Tablet. (E) Smartphone and tablet combined.
A
Using real people in actual locations when creating a video is an example of (A) Authenticity (B) Professionalism (C) Intimacy (D) Being entertaining (E) Human drama
A
Why should firms consider investing in a presence on larger social networks? (A) They set social media trends and have the largest audiences. (B) It is where the competition is .(C) It is where good content has the best chance of being shared. (D) It is where the consumers are .(E) They will likely grow, so a presence there will pay off in the future.
A
The fact that everyone is a publisher means: (A) Anyone can become a publisher on the Web. (B) Strong coding knowledge is no longer necessary to create a website (C) Hiring a programmer to create a website is no longer necessary. (D) There is content clutter. (E) All of these are correct.
A
When marketing on Twitter, brands should (A) Avoid offering special deals .(B) Ensure that they provide plenty of product announcements and promotions. (C) Focus on relationships. (D) Ignore feedback and comments from other Twitter users. (E) Never retweets.
C
Microblogs have become a source of (A) Special offers (B) News and citizen journalism (C) Spam (D) Fake accounts (E) Advertising
B
One of the challenges with using podcasts in a marketing plan is (A) Identifying content that appeals to your personas. (B) The commitment required to creating the podcast content. (C) Finding a way for the podcast to reach the target audience. (D) Learning how to use the podcasting equipment. (E) Understanding how to optimize podcast tags in search engines.
B
The best content a brand can provide on Twitter is (A) That which includes photos or links to external content. (B) Interesting, fun and valuable. (C) Varied and covers multiple topics and themes .(D) Appealing to the identified personas. (E) A special offer not found anywhere else.
B
The important breakthrough that made podcasting possible was (A) The invention of the MP3 player. (B) The development of RSS technology. (C) The Apple iTunes store. (D) The adoption of high speed broadband Internet .(E) The invention of the iPhone.
B
Which social network made the mistake of alienating its early adopters by deleting suspicious accounts? (A) Ryze (B) Friendster (C) SixDegrees( D) Tribe.net (E) MySpace
B
Which of the following statements is false? (A) Social networks have become an effective way to find new customers (B) Social networks allow companies to build brand awareness (C) People on social networks seek out brand relationships. (D) Social networks serve as a channel for marketing messages (E) Companies can converse with target audiences on social networks
C
What is one disadvantage of the mass follow strategy? (A) It takes a long time to gather followers. (B) It may require a company to follow its competitors (C) It is costly. (D) Most of the users who follow back are mass marketers and spammers and will not see the tweets. (E) It requires a much more hands on approach to managing followers.
D
What is the most important element of microblogging? (A) It is found on 'tumblelogs'. (B) It only occurs on Twitter. (C) The content must be unique. (D) It must be short. (E) It must be developed in conjunction with other social networking sites
D
What was the main challenge facing the creators of the Old Spice Guy video? (A) Convincing men to buy Old Spice. (B) Illustrating that the Old Spice brand was not old and out of date. (C) Promoting the videos on other social channels while still reaching YouTube influencers. (D) Positioning the body wash as masculine while marketing to women. (E) Creating the video content quickly enough for the social media responses to appear timely.
D
Which of the following is a true statement? (A) The majority of online videos that fail to spread within the first 24 hours never become popular. (B) Secondary sharing describes when content is shared by people who do not have connections with the content creator. (C) YouTube's op (D) Secondary sharing is the most important stage to establishing a video's audience. (E) Primary sharing explains when fans and friends begin spreading a video.
D
What distinguishes a blog from other types of social media is: (A) It is findable .(B) It is viral .(C) It is linkable. (D) All of these are correct. (E) None of these is correct.
D
Which of the following is a true statement? (A) Podcasts allow listeners to interact directly with the speaker. (B) Podcasts are better lead generation tools than webinars.Webinars require less advance planning than podcasts. (C) Webinars require less advance planning than podcasts. (D) Webinars are a better format for training sessions. (E) Finding out the number of pages views on a blog requires external monitoring tools.
D
Why are social networks so useful for businesses that sell to consumers? (A) It costs much less than traditional advertising. (B) Companies can easily see what the competition is doing on social networks .(C) It is a useful medium for broadcasting messages to a large audience. (D) They are a great way to find and reach potential customers. (E) It does not require any technical knowledge.
D
Why does Twitter require strong writing skills? (A) It is a social platform that many writers use, so the expectations are higher. (B) Brands need to find different ways to communicate the same message. (C) Standing out from a sea of tweets requires creativity. (D) It requires a brand to be persuasive and interesting in a very limited number of words. (E) Providing value requires a well-honed ability to communicate clearly.
D
What type of tweet category is described as "Look at What I've Been Doing"? (A) Classic tweets B) Entertainment tweets (C) Question tweets (D) Opinion tweets (E) Picture tweets
E
When considering what social media platform to use, the marketer should consider: (A) Is the target audience consumers or professionals? (B) Is the product visual?. (C) Do the consumers like to collaborate? . (D) Are product demonstrations needed?. (E) All of these are correct.
E
Creating a blog is almost always the hardest part of the process.(A) True(B) False
False
It is considered a best practice for a brand to use its logo as its Twitter avatar.(A) True(B) False
False
It is considered a best practice for companies to set up a profile on Facebook.(A) True (B) False
False
It is easy to creative a video that accomplishes marketing objectives and goes viral.(A) True(B) False
False
Discussion boards are an earlier form of social networks.(A) True(B) False
True
It is important for a brand to identify the unique value it can bring to its Twitter followers.(A) True (B) False
True
Many professional or corporate blogs fail because they do not accomplish their objectives or are unclear on what those objectives should be. (A) True(B) False
True
Mobile and time-shifted video are the trends marketers must accommodate. (A) True(B) False
True
A marketer can encourage users to share its video by doing all of these except: (A) Creating an entertaining video. (B) Interacting with other content creators. (C) Having contests or incentives to encourage sharing. (D) Offering something for free advertising. (E) All of these would encourage users to share a video.
A
How does Twitter make other social media tools more effective? (A) It provides a distribution outlet that can reach millions of people.(B) It has better tracking than other social media channels. (C) It creates a synergistic relationship between social networks. (D) As Twitter grows, so does social media usage in general. (E) Brands are able to grow their other social networks through Twitter.
A
Most sharing of information online is done with( A) YouTube (B) Facebook (C) Twitter (D) Instant message (E) Email
A
What is one way to create interaction during a webinar? (A) Including polls whose results are displayed during the webinar (B) Posting the webinar outline (C) Using a lot of slides in the presentation (D) Accommodating a large group of people on the webinar (E) Having co-presenters share the webinar responsibilities
A
Which of the following is not a best practice for video marketing? (A) Make a creative sales video. (B) Design and produce videos for mobile .(C) Design and produce videos for the platforms on which they are to appear. (D) Optimize your videos to be found in search. (E) Post your videos on multiple platforms.
A
According to the text, why is it important to choose an articulate host or moderator for a podcast? (A) It requires less editing .(B) Recorded audio can amplify speaking quirks. (C) It makes your brand appear more professional. (D) People will be more likely to listen all the way through. (E) It helps ensure the podcast will be shared with others.
B
For the social media marketer, "know the audience" means: (A) Understand what your target audience is thinking. (B) Understand where they hang out. (C) Meet as many as possible in person. (D) Friend as many as possible on Facebook. (E) All of these are correct.
B
Which statement is false? (A) Twitter accounts with few followers lack credibility. (B) The quantity of Twitter followers is more important than the quality of the follower profiles. (C) The 'suggested people' feature on Twitter identifies people with similar interest to those profiles currently being followed. (D) The targeted follow strategy is the most effective way to achieve marketing objectives (E) It is important to promote your Twitter profile across other social networks.
B
According to the text, which is not recommended in optimizing a profile for LinkedIn? (A) Complete a profile with as much detail as possible. (B) Post a head shot. (C) Include your job title. (D) Join up to 50 groups and participate. (E) Get recommended.
C
Brevity is important when creating videos because (A) Most videos on sharing sites are short .(B) Longer videos take longer to load .(C) People have short attention spans. (D) Shorter videos are more popular. (E) Research shows that 76% of viral videos are under two minutes.
C
Creating a video to demonstrate how to use the product is called: (A) Building brand awareness. (B) Appealing to large audiences. (C) Showcasing the product. (D) Engaging a wide variety of viewers. . (E) Generating business leads.
C
If your product is visual, the best social media platform would likely be: (A) Facebook (B) LinkedIn. (C) Instagram. (D) Orkut. (E) A white label network.
C
One reason that video creates a stronger connection with consumers is(A) Because it tells a story. (B) That it is seen as a diversion or quick break. (C) Because viewers are more vested in content when there is a human face attached. (D) It creates community. (E) People don't like to read.
C
Regarding video streaming, all of the following are true except: (A) It is best-suited to live, interactive content. (B) It is best done when shared online. (C) It is best done using the video stream only, and other forms of social media are not used to interact also. (D) Viewers can comment on the video they are seeing. (E) It may be incorporated into the marketer's social media plan.
C
The only platform that is inclined toward African-Americans and Hispanics is: (A) Facebook .(B) Twitter. (C) Instagram (E) Digg
C
View completion of videos is greatest on which device? (A) Television. (B) Gaming console .(C) Desktop computer. (D) Tablet. (E) Smartphone.
C
What is a social network site? (A) A website where users can share thoughts and information (B) A photo or video sharing site. (C) An online service where members can establish relationships (D) A business-to-consumer digital platform. (E) A type of discussion forum.
C
What social network did not succeed in the U.S. but has been successful in other countries? (A) MySpace (B) RenRen (C) Orkut (D) Bebo (E) Friendster
C
Regarding smartphone use, which of the following is false? (A) U.S. consumers who view branded video content on smartphones are more likely to feel personally connected to ads than those who watch on a desktop or tv. (B) Shoppers use smartphones for information while shopping.. (C) Some shoppers prefer to use smartphones for information rather than ask a store employee. (D) Consumers are more likely to purchase a product if they see the ad on tv instead of their smartphones. (E) The smartphone viewing completion rate of videos was 10%.
D
The primary difference between a podcast and a webinar is (A) Podcasts require more preparation. (B) A webinar is akin to an online radio show. (C) Webinars are easier to optimize for search engines. (D) A webinar is designed to be interactive. (E) Podcasts generate higher return on investment.
D
Google's Orkut is a popular social network in Brazil, but not in the U.S..(A) True(B) False
False
Large social networks are being threatened by niche social networks that cater to specific interests. (A) True(B) False
False
Ryze.com was the first social network.(A) True(B) False
False
The equal ratio strategy describes when one follows lots of other profiles and hope they decide to follow back. (A) True(B) False
False
Twitter is ideal at achieving all marketing objectives, with the exception of brand building.(A) True(B) False
False
When developing a podcast, it is important to determine the length of the podcast before you identify the content. (A) True(B) False
False
One way to make video sharing easier is to ensure each video has descriptive keywords, tags and a title. (A) True (B) False
True
Online video can act like an infomercial by showcasing a product's features and benefits.(A) True(B) False
True
When creating a content strategy, the use of metrics helps the marketer understand who is reading the content and when. (A) True(B) False
True
