Social Media Unit Final Exam (6-10)
What element of Pinterest can help potential followers learn more about your product and company? An introductory pinboard Relevant pins A compelling description Detailed captions
A compelling description
Pins on Pinterest can be linked to Your blog Your website Other social media accounts All of the above (unit 7)
All of the above
By selecting "Students and Recent Grads" from the "Jobs" menu, you can browse Internships Work studies Research projects Entry-level jobs(unit 9)
Entry-level jobs
Creating a professional blog will primarily help you Establish credibility Earn side income Make new friends Find potential partners
Establish credibility
When a contact writes recommendation for you on LinkedIn, it becomes visible to Everyone on LinkedIn Only you Only your contacts Your contacts and the recommender's contacts(unit 9)
Everyone on LinkedIn
A picture from the school website is automatically uploaded on the classroom Facebook page T/F (unit 8)
False
Companies are allowed to exceed the 140 character limit on Twitter. T/F (unit 6)
False
. Networking was a lot more difficult before The telephone Email The Internet The social media revolution(unit 9)
The social media revolution
When determining the tone of their tweets, marketers should consider The target audience Their company size The price of the product being marketed Their industry (unit 7)
The target audience
On your professional blog, you should write primarily about Yourself and your professional qualities Your hobbies and interests Your academic qualifications Topics pertaining to your career goal
Topics pertaining to your career goal
. Connecting with contacts on LinkedIn is as easy as entering your email address. T/F(unit 9)
True
Desktop publishing made print media more cost-effective.T/F (unit 6)
True
Short paragraphs are more suitable for a blog post T/F (unit 7)
True
Which of the following is the best way to keep up with trends in your industry? Read the newspaper Watch the news Conduct scholarly research Use social media(unit 9)
Use social media
When does Google AdWords charge a company? When they sign up for an ad campaign When their ad appears on the first page of search results When a web user clicks on the advertisement When a web user makes a purchase (unit 6)
When a web user clicks on the advertisement
Which of the following would make a good headline on LinkedIn? Graduate Student from New York Need a Job Studying Educational Technology at University of Florida Hardworking Student Looking for Employment
Studying Educational Technology at University of Florida
People following your Twitter followers will see your tweets in their newsfeed as soon as your followers Send you a direct message Retweet you Begin to follow you All of the above(unit 9)
Retweet you
Which feature allows companies to send tweets to customers and prospects in their local area? Hashtags Handles Geographic targeting Promoted trends (unit 6)
Geographic targeting
Which social media platform is most useful for learning about the industry in which you wish to one day work? Facebook Google+ Twitter LinkedIn (unit 8) LinkedIn
It's important to use bullet points when blogging because they Make the text more attractive Keep the writer focused Make the blog shorter Make the text easier to scan (unit 7)
Make the text easier to scan
Before you begin marketing your personal brand, you need to have a plan to protect your Assets Privacy Reputation Safety
Privacy
. Posting job leads on social media sites decreases the average company's recruiting costs by about 10% 30% 50% 80% (unit 9)
50%
. On Google Groups, which permission settings are recommended for a study group? Anyone can join All members can view only All members can post only All members can view and post (unit 8)
All members can view and post
In order to be a good marketer, you must understand people's Emotions Motives Thought processes All of the above (unit 7)
All of the above
LinkedIn users can locate contacts by Entering their email accounts Uploading their resumes Searching the site by name All of the above(unit 9)
All of the above
Which of the following groups of people are qualified to become Twitter teachers? Certified teachers Industry professionals Peers All of the above (unit 8)
All of the above
What types of people can you learn from on Twitter? Only professors Only industry experts Only fellow students Anyone interested in the topic (unit 8)
Anyone interested in the topic
From a marketing perspective, Pinterest is ideal for Business to business (B2B) companies Business to consumer (B2C) companies Ecommerce sites Any online business (unit 6)
Ecommerce sites
The +1 button on Google+ functions exactly like the Facebook "like" button. T/F (unit 6)
False
The best accounts to follow on Twitter are the promoted accounts. T/F (unit 8)
False
Web users tend to read every word of a blog post. T/F (unit 7)
False
You can use the same email address for both a personal page and a product page on Twitter. T/F (unit 7)
False
Your Twitter recommendations will improve as you Follow more people Tweet more Retweet more Enter more information on your profile (unit 9)
Follow more people
. Social media marketing primarily seeks to enhance what aspect of a product? Its visibility Its popularity Its price point Its customer reviews (unit 7)
Its popularity
It is a good idea to check your Feedly account at least Once a day Twice a day Three times a day Four times a day (unit 8)
Once a day
Who should you invite to your Facebook class page? All of your Facebook friends Only classmates Anyone interested in the topic Only other high school students (unit 8)
Only classmates
In 2006, how many different blogs were on the Web? Over 20 million Over 30 million Over 40 million Over 50 million (unit 6)
Over 50 million
When marketing a personal brand via a blog post, what tone should you use? Personable but professional Formal and academic Casual and friendly Engaging and humorous
Personable but professional
It's okay to use the same photo for your Facebook, Twitter, and LinkedIn accounts. T/F
True
Today, most major companies have a blog. T/F (unit 6)
True
Your Twitter bio should include keywords that potential employers might use to search for new hires. T/F
True
. Which tried and true marketing strategy does social media leverage on a mass scale? Reciprocity Scarcity Live demos Word of mouth(unit 6)
Word of mouth
Your LinkedIn summary should be most like Your Facebook "About" section Your Blog introduction Your Twitter bio Your resume
Your resume
The best way to locate information about a particular topic is to search by Keyword Handle Category Hashtag (unit 8)
Hashtag
In order to use Pinterest effectively, you must have Several different pinboards At least 100 followers High-quality pictures All of the above (unit 7)
High-quality pictures
When creating a personal brand, you should ask yourself Who am I? Who do I want to be? How do I want to be perceived? Who do I want to imitate?
How do I want to be perceived?
Whether or not you "friend" a client on a social media network should depend on The relationship you have with that client How much the client pays you How you use that social media network Whether or not you share mutual friends with that client(unit 9)
How you use that social media network
Companies use Pinterest primarily for the purposes of Interacting with their customers Increasing sales Networking with other businesses Generating leads (unit 6)
Increasing sales
In order to access discounts and promotions from a company's Facebook Timeline, you must first Like the page Comment on the page Share the page with a friend None of the above(unit 6)
Like the page
Students can create their own classroom Facebook pages. T/F (unit 8)
True
For what primary reason do marketers covet the Google+ +1 button above all other social media marketing strategies? Because it gives them access to their prospects' personal information Because it doubles as a search engine optimization tool Because they generate income every time the button is clicked (unit 6) Because it initiates a Google+ hangout
Because it doubles as a search engine optimization tool
. From 1995 to 1997, the number of web users Doubled Tripled Quadrupled Remained the same (unit 6)
Quadrupled
By selecting "Find Jobs" from the "Jobs" menu on LinkedIn, you can view jobs based on your Location References Interests Resume(unit 9)
Resume
Videos that appear on the top of the search results page on YouTube are The videos that have the most likes The videos that are most relevant to the search term The longest videos related to the search term Promoted videos that function as advertisements (unit 8)
Promoted videos that function as advertisements
What academic and professional field is very closely related to marketing? Education Technology Psychology History (unit 7)
Psychology
To be sure that you receive information regarding relevant job leads on Twitter, it's a good idea to Peruse the "Jobs" category Follow companies in your field Send direct messages to recruiters Tweet about your job search(unit 9)
Follow companies in your field
In which decade did television begin to generate more advertising revenue than print and radio? The 1940s The 1950s The 1960s The 1970s(unit 6)
The 1950s
What should you tweet about? Your academic history The career field you plan to pursue Politics Anything that comes to mind
The career field you plan to pursue
The questions users post on LinkedIn Answers are accessible by The entire LinkedIn community Only their connections Only experts they select Only premium members (unit 8)
The entire LinkedIn community
The first post on your blog should do all of the following except Introduce yourself Retell a funny story or anecdote Tell readers why you're interested in the topic Tell readers how often you will blog
Retell a funny story or anecdote
Which Facebook feature allows you to control who sees your posts? The Timeline The customizable newsfeed The blocking feature The in-post privacy feature
The in-post privacy feature
Social media etiquette dictates that you accept friend requests from clients. T/F (unit 9)
False
LinkedIn is the most visual of all social media sites. T/F(unit 6)
False
All of the following are potential benefits of a classroom Facebook page except The ability to share news such as a pressing deadline The option of soliciting opinions from other Facebook users outside of the class The opportunity to participate in real-time chat with your classmates The ability to create class events such as study (unit 8)sessions
The option of soliciting opinions from other Facebook users outside of the class
It's important that you update your blog and social media accounts Everyday Twice a week Once a week Consistently
Consistently
. A personal brand can grant self-employed individuals with Recommendations Referrals Income Credibility
Credibility
The tone of your Twitter bio should be Formal and scholarly Witty and clever Credible and enthusiastic Stiff and serious
Credible and enthusiastic
Companies are more likely to post job openings on Facebook than on Twitter. T/F(unit 9)
False
Companies should be sure to follow everyone on Twitter who is following them. T/F (unit 7)
False
In order to be effective, tweets should be consistent. T/F (unit 7)
True
Why does news usually break on Twitter first? Because of its popularity Because it is a free platform Because of its expediency Because Twitter users are more informed (unit 9)
Because of its expediency
Even elementary school students can benefit from the educational aspects of LinkedIn. T/F (unit 8)
False
It's not likely that industry experts will respond to a question posted by a student. T/F (unit 8)
False
In order to reach a larger audience, marketers should encourage their followers to Tell their friends about the product Retweet their tweets Write a customer review Like them on Facebook (unit 7)
Retweet their tweets
It is possible to build a following on Twitter with zero financial investment. T/F (unit 7)
True
