Sociology Practice Exam Survey Research

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what is wrong with the following survey question: in the following scale 1 to 7 how likely are you to vote for a candidate who supports reducing spending on education and welfare

It is a loaded question*

when conducting a survey the best data collection approach to employ, which factors should the researcher take into consideration

Population and sample, desired response rate, cost

In-person interviews are the strongest survey design and are preferable when sufficient resources and a trained staff is available

true

the biggest problem withal surveys is maximizing the response rate

true

when writing questions it is important to avoid jargon or slang

true

a survey asks married people whether their marriage is very happy, somewhat happy or not very happy. This is an example of a closed-ended question

true*

which of the following is not a problem for phone surveys?

low response rates

what is not one of the reasons that survey research is so popular?

non spuriousness

the best way to improve response rates on a mailed survey is

send follow-up letters and replacement questionnaires

the design of the overall questionnaire is important. Researchers should attend to all of the following features of questionnaire instruction except

sort question into thematic categories to be included in separate sections

Anonymity exists when

No identifying information is ever collected to link respondent to responses

A CATI has all of the characteristics below except

a computer randomly dials digits if a specified telephone exchange

a statement with responses ranging from "strongly agree" to "strongly disagree" on a survey questionnaire is an example of a

likert item

filter questions are used primarily to

limit certain survey questions to competent subgroups of respondents

surveys are considered efficient because they

are relatively inexpensive, can be completed relatively quickly, can measure many variables without increasing time or cost

"Do you think the United States should release more oil reserves in order to reduce gas prices or let gas prices continue to climb until no one can afford to drive?" which of the following guidelines does this question violate?

avoid double-barreled questions

which of the following type of close-ended question does not have to have mutually exclusive response categories

check all that apply

When a respondent is asked to chose among explicit response categories, he or she has been asked what type fo question?

close-ended

what does CATI stand for?

computer assisted telephone interviewing

when the researcher has access to a respondent's personal information but promises not to disclose it, the respondent has been assured

confidentiality

using shorter and less complex words on a survey will insult respondents with more education and so should be avoided

false

In survey research, a closed ended question allows respondents the freedom to offer any answer they wish to question

false

mailed surveys, phone survey, and electronic surveys are usually self-administered

false

open-ended questions are most frequently used for large surveys

false

survey research involves the collection of information from a sample of individuals through direct observation

false

In a survey, a contingent question always follows a

filter question

which of the following techniques is most often used in survey research to increase the response rates?

follow-up mailing

which of the following is a good idea for making the questionnaire attractive to respondents

leave lots of space white on the pages

the type of survey design that is most expensive per completed survey is

in-person interviews

If sufficient resources and a trained staff are available, which survey design is almost always preferable?

in-person interviews*

which of the following is not a common error in survey research?

poor measurement

During a survey, respondents are asked to respond yes or no to a series of questions related to their religious beliefs and behavior? which of the following best described the research method most likely to be used for this study?

quantitative

open-ended questions are preferable to closed ended questions in which of the following situations?

responses are mutually exclusive but not exhaustive*

survey research is most appropriate when which of the following is a central research goal?

sample generalizability

survey research involves

the systematic collection of data from individuals using responses to standardize questions*

which of the following is not true regarding close-ended questions?

they lessen confusion about meaning of response involving complex concepts.

which of the following is an advantage of web surveys

very fast and inexpensive to conduct, can use visual images, audio, or video


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