Speech Chapter 6

attitude

A frame of mind in favor of or opposed to a person, policy, belief, institution, etc.

demographic audience analysis

audience analysis that focuses on demographic factors such as age, gender, religion, sexual orientation, group membership, and racial, ethnic, or cultural background

situational audience analysis

audience analysis that focuses on situational factors such as the size of the audience, the physical setting for the speech, and the disposition of the audience toward the topic, the speaker, and the occasion

Stereotyping

creating an oversimplified image of a particular group of people, usually by assuming that all members of the group are alike

audience-centeredness

keeping the audience foremost in mind at every step of speech preparation and presentation

-interest -knowledge -attitude

once you have your topic, you must consider what 3 things?

-identifying the general demographic features of your audience -gauging the importance of those features to a particular speaking audience

what are the two types of demographic audience analysis?

-age -gender -religion -sexual orientation -racial, ethnic, and cultural background -group membership

what are the types of demographic audience analysis?

-size -physical setting -disposition toward the topic -disposition toward the speaker -disposition toward the occasion

what are the types of situational audience analysis?

-to whom am I speaking? -what do I want them to know, believe, or do as a result of my speech? -what is the most effective way of composing and presenting my speech to accomplish that aim?

what questions do you need to keep in mind to be audience-centered?

stereotyping

when analyzing demographic information about your audience you should avoid __________________

to determine how the audience will respond to your speech

why is demographic audience analysis used?

situational audience analysis

you should always combine demographic audience analysis with _________________________