Sports and entertainment marketing Midterm
What are royalties?
A percent of actual sales
one of the primary reasons that people are motivated to attend arena football games is the
affordable ticket prices
A characteristic of an event is that it is produced and consumed
at the same time
professional sports teams benefit their surrounding community by
attracting tourist dollars
Over the years, Wrigley Field has earned a reputation as one of the best places to watch Major League Baseball game. This is called brand _____
image
Information about sponsorship, cost, marketing opportunities, and audience demographics are example of information
included in a sponsorship proposal
a unique characteristic of the sport industry is that it seeks to attract markets that
includes spectators and participants
Your high school's basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a ________ sport/event product
inconsistent
when a professional football expansion team is established in a community, the economic impact might result in
increased job creation and more consumer spending
Ryan loves baseball and plays year-round in several community leagues. He's very goal-oriented, focused, and is out to win every game. In this situation, Ryan participates ins ports because he
is very competitive by nature
Which of the following marketing activities involves writing press releases and organizing news conferences for a sports organization:
media relations
What might a sports organization offer a business to encourage that business to sponsor an event?
naming rights
Team- related factors that affect brand equity include
performance, coaches and star athletes
The programs, hot dogs, drinks and souvenirs that fans buy during a sporting event are part of the total sports _______
product
A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it
provides exclusivity and has potential to maximize exposure
Which of the following marketing activities involves responsibility for a sports organization's licensing activities:
public relations
What do some professional sport teams do to promote renewed interest in a team that is losing support from fans?
redesign logos
A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis rackets is an example of
cross-promotion
Because of the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game's _______ value
entertainment
Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of _________ marketing
event
If Coco-Cola is the only soft-drink sponsor of your favorite team, Coco-cola is considered a(n) _________ sponsor
exclusive
The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of _____ impact
fiscal
Whats a true statement regarding sports marketing
The distribution of licensed sports apparel is an effective way to create team and brand awareness
When designing an event program for a charity event, it is important to
acknowledge the event sponsors
Sarah goes to an exercise class twice a week at a local gym. She takes the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class?
Personal improvement and social facilitation
which of the following usually is a characteristic of the sport/event industry:
Provides products that are different for each consumer
Most sport/event products are classified as
a combination of goods and services
The core benefits to customers who purchase sport products include entertainment, health and __________
achievement
The team name, mascot and logo are important elements that a sport/event organization uses to create and maintain
brand awareness
You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. Which of the following would be your responsibility:
buying commercial time on television
Which of the following is an example of marketing the sports event:
distributing information about the NASCAR race
The ultimate purpose of of branding in a sport/event marketing is to
encourage sales
The National Collegiate Athletic Association and the Professional Golfers'Association are examples of
sanctioning bodies
Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games hen he was a young boy. What factor motivates Mark to attend these sport events with his family?
significant others
Which of the following help create the excitement and enthusiasm that make the games what they are:
spectatora
A person responsible for matching up corporations with events that reach their target market has a career in
sponsorship management
Athletes are often considered to be particularly effective promoting products related to their _____
sport
A baseball game broadcast on the radio is an example of:
sport media
A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)
testmonial
One of the main differences between professional and amateur athletes is that for professionals, the game is often
their occupation
What is a characteristic of an effective sport/event logo
timeless
The basis for the learning process is
trademarked property
one characteristic of event marketing involves promoting and selling a(n)
unique experience
