Sports and Entertainment Marketing- Review Test 1 ~ LAP Scoring Through Sponsorship Plus Extra State Questions

Why do small, local businesses typically sponsor local or regional teams and events rather than national or international events?

They want to reach the people who buy their products.

4.08 Which of the following is one of the main features of a sport product:

athletes

4.06 A soft-drink manufacturer is a sponsor for a professional baseball team. Which of the following signage placement options would provide the most exposure to the manufacturer's products:

Interior wall of the outfield

Why is sport/event sponsorship one of the fastest growing promotional activities today?

People are receptive to companies that sponsor their teams/events.

4.06 A stadium deciding to place messages and team logos on electronic boards is an example of selecting

Selected Answer: b. event signage.

What factor should receive the most attention when choosing a sport/event entity to represent the business?

The interests of the business's target market

3.02 When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to

adapt promotional messages for each market

What do sponsors want to accomplish by putting their company logos on NASCAR automobiles?

brand recognition

What must smaller businesses have in order to compete with larger businesses for a sponsorship opportunity?

budget

Which of the following would NOT be a business's sponsorship goal:

encouraging competition

3.03 What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?

endorsement

If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) __________ sponsor.

exclusive

When a sponsor gives away logo hats, T-shirts, pennants, and other specialty advertising products during a sponsored event, the sponsor is

exploiting the sponsorship

Sponsorship opportunities are only available to large businesses in major cities

false, opportunities exist everywhere and in all sizes

4.04 The purpose of designing an event program that contains space for advertisements is to

generate more revenue

Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information

included in a sponsorship proposal

A formal contract is the preferred form of written agreement between a sponsor and a sport/event entity because it

is legally binding

3.08 Which of the following media vehicles might a sport/event marketer choose to promote a celebrity baseball game to many people throughout a metropolitan area:

movable billboard

If the terms of the sponsorship proposal are not acceptable, a business may try to __________ with the sport/event entity.

negotiate

Which of the following is an example of ambush marketing:

nonsponsoring business broadcasting commercials during an event

The relationship between a sponsor and a sport/event entity is often described as a

partnership

Proper exploitation of sport/event sponsorships encourages

people to buy products

How is sponsorship success measured?

return on investment

Guilt by association, a striking team, and a team having a losing season are examples of sponsorship

risks

3.04 How does a professional sport team earn revenue when it permits its games to appear on television?

selling broadcasting rights

Who benefits from an effective sport/event entity sponsorship?

sponsor, sport/event entity, and fans

When too many sponsors are involved with an event, fans may tune out all advertising as a result of all the

sponsorship clutter

An athlete, a team, or a league are examples of

sport entities

3.02 A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?

stadium signage

1.10 One of the features of sports events such as football games is that they are

unpredictable