Sports E-Commerce Test 1 (Centenary)
Analysts estimate that by 2026, consumers will be spending around ________ in digital transactions.
$1.7 trillion
________ represents the total number of users or customers an e-commerce business can obtain.
Reach
It is likely that e-commerce will eventually impact nearly all commerce.
True
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
richness
In 2022, about ________ of Internet users in the United States accessed the Internet solely using a mobile device
20%
Today, in the United States, more than ________ people of all ages use the Internet at least once a month.
300 million
Which of the following uses a subscription-based sales revenue model?
Dollar Shave Club
Who are the e-commerce enablers and why are they important?
E-commerce enablers provide the hardware, operating system software, networks and communications technology, applications software, web design, consulting services, and other tools required for e-commerce. While these firms may not be conducting e-commerce per se (although in many instances, e-commerce in its traditional sense is in fact one of their sales channels), as a group they have perhaps profited the most from the development of e-commerce.
M-commerce is a distinct business model.
FALSE
Which of the following is a leading platform for social e-commerce?
Why study e-commerce?
It is important to study e-commerce in order to be able to perceive and understand the opportunities and risks that lie ahead. E-commerce is a disruptive innovation that is different and more powerful than any of the other technologies we have seen in the past century. E-commerce technologies-and the digital markets that result-have brought about some fundamental, unprecedented shifts in commerce. While other technologies transformed economic life in the twentieth century, the evolving Internet and other information technologies are shaping the twenty-first century.
Which of the following is an example of the affiliate revenue model?
MyPoints
Which of the following is an example of a company using the content provider model?
Netflix
Which of the following is not a major business trend in e-commerce in 2022-2023?
Retail e-commerce revenues exceed B2B e-commerce revenues for the first time.
Which of the following statements about the Web is not true?
The Web is the technology upon which the Internet is based.
What kind of problems does the global nature of e-commerce pose?
The global nature of e-commerce poses public policy issues regarding equity, equal access, content regulation, and taxation. For instance, in the United States, public telephone utilities are required under public utility and public accommodation laws to make basic service available at affordable rates, so everyone can have telephone service. Should these laws be extended to the Internet and the Web? If goods are purchased by a New York State resident from a website in California, shipped from a center in Illinois, and delivered to New York, what state has the right to collect a sales tax? Should some heavy Internet users who consume extraordinary amounts of bandwidth by streaming endless movies be charged extra for service, or should the Internet be neutral for usage? What rights do nation-states and their citizens have for the Internet, the Web, and e-commerce?
Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
The larger the audience reached, the less rich the message.
Which of the following best describes the early years of e-commerce?
They were a technological success but a mixed business success.
E-commerce and e-business systems blur together at the business firm boundary, where internal business systems link up with suppliers or customers.
True
E-commerce has increased price competition in many markets.
True
Which of the following is not true about the use of apps?
Users still spend more time using mobile browsers than they do using mobile apps.
Which of the following is at the very heart of a company's business model?
Value proposition
All of the following are platforms for social e-commerce except:
Y Combinator.
A wealthy individual who invests personal funds in a startup in exchange for an equity share in the business is referred to as a(n):
angel investor.
Which element of the business model refers to the power of customers and suppliers over a business?
competitive environment
Which of the following can be considered synonymous with the term e-commerce?
digital commerce
Which of the following best defines e-commerce?
digitally enabled commercial transactions between and among organizations and individuals.
Which of the following is an example of an e-commerce first mover that failed?
eToys
Which of the following is another name for a revenue model?
financial model
Which of the following involves a company giving away a certain level of product or service without charge, but then charging a fee for premium levels of the product or service?
freemium strategy
Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?
global reach
Organizations that typically provide an array of services to startup companies along with a small amount of funding are referred to as:
incubators.
Which of the following refers to the complexity and content of a message?
richness
Portals primarily generate revenue in all of the following ways except:
sales of goods.
Which of the following are Amazon's primary value propositions?
selection and convenience
Which of the following features of e-commerce technology allows users to participate in the creation of online content?
social technology
Interactivity in the context of e-commerce provides which of the following functionalities?
the enabling of two-way communication between consumer and merchant
A firm's competitive environment refers to all of the following except:
the plan a business develops to attract customers
First movers often fail because:
they lack complementary resources needed to sustain their advantages.
E-commerce is available just about everywhere and anytime. This is known as:
ubiquity.
Which element of the business model defines how a company's product or service fulfills the needs of customers?
value proposition
Which type of investor typically becomes interested in a startup company after it has begun generating revenue?
venture capital investors
Which of the following refers to the practice of researching a product online before purchasing it at a physical store?
web rooming
