Sports Management Final
Social media
A collective hub of global digital platforms that allows user to engage, discuss, create, and foster relationships in real time is
service mark
A word, name, symbol, or device use to identify and distinguish a company's services is known as a
60-70%
According to the video, how much annual giving to UMICH occurred during football season
Audience segmentation
Collecting information to create a profile of an audience is a key part of
the total worth between the business and person over time
Customer satisfaction equation definition
research phase
During our discussion of the building of the Qubein Arena, which of the following was the first step in the process?
Secondary meaning
For legal purposes, descriptive logos can be consider having a(n)
Compliance officer
For which of the following administrative positions is it imperative that the administrator understand NCAA and conference rules and regulations?
a brand voice
In marketing, when you create a particular "personality" and perspective on your organization's social media sites, you are creating
Injunction
In seeking to prevent others from infringing upon a trademark, companies often seek a(n)
True/Yes
Is the use of direct mail as a selling tool is still a modern and effective methodology for most sport organizations?
finding customers most eager to buy
Lead scoring is a means for
The process of moving goods and services from the product producers into the hands of those who will benefit most from their use
Sales may be defined as
T
T/F Email communication with customers is least effective when it is done only to share product offers.
Overcrowding in the standing room areas
The Hillsborough stadium disaster was due to which of the following issues?
Conference
The basic function of a _________________ is to establish rules and regulations that support and sustain a level playing field for member institutions while creating in-season and postseason competitive opportunities.
Customer lifetime value= (Customer value * Average Customer Lifespan)
The equation for customer satisfaction is
It involves pricing tickets based on day of the week, opponent, time of season, and location of the seat
Variable pricing happens when
Product, Price, Promotion, Place, and People
What are the 5 P's of marketing?
Lockout the players
What can a league choose to do if labor negotiations are not achieving the result they want?
Collective bargaining agreement
What does CBA stand for?
Senior women administrator
What does SWA stand for?
Marketing Channels
What does this equation apply to? Manufacturers --> Wholesalers --> Jobbers --> Retailers --> Consumers.
a women administration role is required
What is an SWA and why is this role important for athletic departments?
teams function together collectively, all members make sacrifices for the long term benefit and growth of the league
What is revenue sharing and why do professional sports leagues use it?
Sherman Antitrust Act
What is the law that prohibits companies from dominating their respective markets in interstate commercial activity, thus creating a monopoly?
Collective bargaining
What is the process called when the players union and owners negotiate a new contract
Community relations
What position is responsible for creating and administrating grassroots functions, such as clinics and other chartable events that the team sponsors
Salary Cap
What rule in some pro sports places a limit on the total compensation that a team can use for players salaries?
MLB
What sport league is exempt from the Sherman Antitrust Act?
Multipurpose
What type of sports facility is being built most often at this point in time?
AIAW
What was the name of the national organization that governed US women's intercollegiate athletics from 1971 to 1981?
the right of publicity
When a business grants another entity the right to display copyrighted material, they are granting
Ambush Marketing
When one organization tries to capitalize on the goodwill of another organization, that is called
Brand Colors
Which element is included in building a brand kit for a personal branding strategy?
NAIA
Which of the following governing bodies was viewed as a legitimate competitor of the NCAA in the 1970s?
Media Contracts
Which of the following is typically the largest revenue source for professional sports teams?
Labor
Which of the following label refers to the athletes in labor negotiations?
Which social media platform was designed primarily for smart devices and other mobile applications?
ADA
You must allocate a certain amount of accessible and convenient seating to those with special needs. This is required by
Licensing
__________ revenues are generated when leagues and teams grant merchandise and appeal manufacturers the right to use their names and logos
Students
college athletics began as class games, which became contests, these contests were controlled by ________
Budget, schools population, amount of sports offered
name at least 3 of the criteria used for division classification in the NCAA
Labor, Management, Governance (league office)
what are the 3 things that make up pro sports?
Event and facility manager
which of the following jobs at the colligate level is responsible for schedules, maintains, and improves the facility: manages contests, including security, ticketing, and time schedule: manages risk
