Technology Marketing Ch 1-3 Quizzes

Which of the following statements about the Internet is not true?

The Internet was created in the early 1990s.

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?

The larger the audience reached, the less rich the message.

E-commerce and e-business systems blur together at the business firm boundary, where internal business systems link up with suppliers or customers

True

The early years of e-commerce were driven by all of the following factors except:

an emphasis on exploiting traditional distribution channels.

Which of the following is not a unique feature of e-commerce technology?

information asymmetry

In 2022, about ________ of Internet users in the United States accessed the Internet solely using a mobile device.

20%