Test #1

true

T/F: Public relations can be considered a P in the marketing mix.

false

T/F: Sport press releases should be at least 2+ pages in length.

false

T/F: The best interviews are done immediately after the end of a game.

true

T/F: When preparing coaches and athletes to interact with the media, the recommended first step of the sport public relations professional is to brainstorm with the interviewees about what questions might be asked by reporters.

the media

Who is the main audience for a media guide?

Sport public relations may be best defined as ______.

A sport organization's efforts to foster desirable relationships with its key publics

- To be good at PR in sport you have to be very knowledgeable on the industry. Read deeper material about the business aspect and the industry as a whole - Sport business journal - USA Today - Twitter (follow important people in the industry) - Constantly read

Best practices for dealing with the media

- You work in multiple sports and all seasons - publicity/promotions - statistics compilation - event management - publications/new media - sales and marketing assistance

College athletics PR duties

to appear to have exclusive access; positive, non-game related stories (for example: human interest stories)

How to target beat reporters

- communication mechanism - strategic --> goal --> facilitate favorable outcome - key --> not paying for exposure - generate positive press and not have to pay of it (charity work)

Key characteristics of PR

- team spokesperson/public relations - general media relations - credentialing - game operations - publications/record keeping - staff "coordinator"/budgeting

Professional athletics pr duties

- Writing - Public presentation - Desktop publishing - Interpersonal communication

What are the four key spills in sports PR?

public opinons

What do both college sports information departments (and the sport mass media help shape?

- always want a simple headline - you want to have the team's records - be as positive as possible - mention when games are close even i they lost - draw positives about players - mention rankings - include MVP

What is important to remember about press releases?

cheer

What must journalists not do in the press box?

the lede

What part of the story attempts to hook the reader in?

publics

Whereas marketing deals primarily with consumers and exchanges, public relations builds mutually beneficial relationships between organizations and their _____.

Score - beginning Key statistics Teams history Records Quotes (1 player and 1 coach at least & 1 quote from opposition) Key moments - angle

components of a game story

beat reporters

cover day to day news on a team; do the basic covering and usually are only writing game stories

editors

decide what gets covered, the beat reporters and the column writers report to them. They are the key decision makers because they choose who gets space and what content gets in

A credential is a pass to get into the media club. Regular media/beat reporters get passes and credentials for the entire season, distributed at the begging of the season. It includes the name of the media member as well as the organization.

explain the credentialing process

with controversial and persuasion stories - do not berate for negative material - opinion based job - acceptable to point out factual mistakes

how do you target columnists?

consistently meet, communicate; never pout about lack of coverage or demand to pull a reporter off beat

how do you target content decision makers?

columnists

more opinion-based writers; they push the angle in different ways and write things that are more persuasive or controversial

1.) Straight News (provide basic info in a straightforward manner) no more than 2 pages 2.) Competition preview (release of information that will help a reporter craft a story; assume audience ins't as knowledgeable; often used in conjunction with game notes) 3.) Competition Story (positive strategies)

types of press release

- contact info about the address of the team in the top right corner as if u were writing a letter - team/organization's logo in the top left corner - "for immediate release"

what MUST be included in a game story

- formal sessions - daily follow up and prep - question and answer prep

what are some of the best practices when conducting interviews?

1. Know your audience 2. maximize exposure 3. maximize digital space 4. set yourself apart 5. be fresh and accurate

what are some simple rules for publication success?

- make sure the wireless is fast and easily accessible - print the password so that everyone can see it - tv feed - hospitality - distribute stats - let them park close

what are some things you may need to do to fulfill the media needs and wants?

- show key players - Positive image - Slogan (if applicable) - Schedule

what do game posters do

- Cover feature story - Match up focus - Rosters - Current season statistics - History between teams - Upcoming games

what do game programs do

- getting your information to the media so that they will give you publicity - important because it's free publicity as opposed to paying for things like billboards - very valuable

what does the phrase "pitching content to the media" mean?

the crucial information - argument, controversy, story, issue, evidence, background, details, logic, etc. - quotes, photos, video, and audio that support, dispute, expand the topic

what is the body?

A managerial communication based function designed to identify a sport organization's key publics, evaluate its relationships with those publics, and foster desirable relationships between the sport organization and those publics

what is the definition of sport PR

that both sides benefit from the relationship - the team needs the media just as much as media needs the team - you can't have it both ways - original content is crucial

what is the goal of interactive media relations?

communication

what is the key to good publicity at the college level?

the most important information; who, what, when, where, why, and how - approximately 30 words - may include a hook (quote or question)

what is the lede?

the extra information - interesting/related items - may include extra context in blogs, columns, and other editorials: the assessment of the journalist

what is the tail?

1.) relationship building 2.) marketing

what skills are perceived to be the most important for successful pitches?

to alert the media that you are going to be holding a press conference - they are basic and provides as little information as possible - be vague; try to surprise the media; include where they can park

why do you write a media advisory?

- need it to maintain image and reputation - sports is an entertainment business - information dispensing - pr is more important when your team is not necessarily winning - fluctuation of the product - media exposure keeps you aware

why is sport PR so important?

-reputation is key - role models - globalized product - fluctuation of product

why is sport pr so important?