The successful selling of merchandise depends on the price point, which must be in line with what the consumer is willing to pay for the product. List and describe the levels of price points and give an example of a retailer for each price point.

2. budget

appeal to a large number of consumers. Sold in stores like Sears, merchandise in this price point is a deviation of goods that have reached the culmination stage of the fashion cycle. ex. sears

6. bridge

"bridges" the gap between better and designer price points. Many designer labels, like Donna Karan, also produce bridge lines.

3. moderate

cover most of the consuming public and include most products sold in stores such as Kohl's including brands like Levi's. Considered by the average consumer to be designer merchandise,

Price point is the retail price of merchandise.

Knowing what goods are worth at retail is an integral and critical skill of a buyer.

1. discount prices

Merchandise in the discount price point is low quality, disposable, and sold in large quantities in discount stores ex. walmart

Retailers develop merchandising concepts based on one or more of eight price points.

Most stores cross price point lines, but not to an excessive degree.

4. better price point

found at Macy's and Nordstrom and include brands like Jones NY. ex. zara

7. designer

ready-to-wear line of many designer labels. -Couture designers often create ready-to-wear lines in the designer price point. The ready-to-wear lines pay the bills for the couture lines. ex. gucci, Prada

8. couture

the pinnacle of price points ex. dior, chanel

5. contemporary

trendier, appealing to a young and stylish consumer at a slightly higher price point than better. ex. kate spade