TLE 7 - PRODUCTS AND SERVICES AVAILABLE IN THE MARKET

Quality level

It refers to the supports of the product's positioning.

Convenience product

It is a product or service that consumers usually need in their daily lives like food and drinks, bathroom supplies, and laundry products.

Shopping product

It is a product or service where consumers invest their time and effort before coming up with a decision.

Goal of a business

It is a service categorized into profit and non-profit.

Tangibility component

It is a service pertains to rental, owned, and non-goods.

Consumer contact

It is a service that involves low customer contact and high customer contact.

Service quality

this is defined as a comparison of an expectation with the product's performance.

Style

It describes the total appearance of the product.

Specialty product

It is a product or service that consumers are willing to pay at a higher cost and make a special purchase effort.

Unsought product

It is an item or service that consumers do not usually buy in an instance