Trend Final-Color Forecasting

what are the three distinct color customers The Cooper Marketing Group established

- color forward - color prudent - color loyal

green

-natural, stable, prosperous -Green represents the environment and outdoors, making it the clear choice to suggest nature and an organic quality.

blue

-serene, trustworthy, inviting -Blue is the colour of calm and serenity, and as such inspires security and a feeling of safety....True blue.

Color Marketing Group- CMG

-the premier international association for color design professionals. -provide advanced color information for a number of industries from apparel to automobiles, healthcare to packaging and corporate identity.

how are far in advance are color forecasts made and why

18-24 months in advance in order to assist designers/ product developers/ merchandisers at the beginning of the process

what type of customers are willing to try colors the moment they are introduced

innovators

what must color forecasters have to predict colors so far in advance

knowledge of color theory and acute observation skills

Color Current workshops

look at colors that are currently bestsellers in the marketplace and colors that will enter the marketplace in the next 6 to 18 months.

purple

luxurious, mysterious, romantic -Long associated with royalty, purple creates an air of luxury, even decadence. Using a purple dominantly is a quick way to create a sense of elegance or high-end appeal. Lighter shades of purple - especially lavender - bring to mind spring and romance. Darker shades add more mystery

Red

passionate, aggressive, powerful, important -dominating color, red adds gravity and heightened awareness -increases blood circulation, breathing rates, and metabolism.

color prudent customers

- largest group - mainstream - less adventurous with color - waits until the color is accepted by others before purchasing - tend to be more concerned with other product characteristic, like quality, before color - more thoughtful and careful when purchasing - men and women 30-50 lives in the suburbs

Color Loyal Customers

- made up of men over the age of 60 living in the suburbs and in rural areas - dreds shopping - tend to stick to safe colors - does not take chances with new colors

Color Association of the United States

- not-for-profit trade association with headquarters in Manhattan. - forecast for manmade fibers, menswear, women's, interiors, children, active wears

color forward customers

- smallest group -first to try a color -willing to pay more for new products in fashionable colors -buy products on impulse - men and women 30-50 and over -live in urban areas

what is color theory

-a body of practical guidance to color mixing and the visual effects of specific color combinations. -the science and art of color. -explains how humans perceive color.

Pantone Professional Color System

-an international color system that includes their color book with 1,225 colors identified by name and color code.

what are some diverse influences when it comes to what particular colors consumers prefer and will prefer in any given season

-learned behaviors -social status -life -experiences -sex -religious beliefs -education -ethnicity

what is forecasters role in color

Forecasters do not dictate the color that will be hot next season, they study the colors that have come in past seasons, the ones that are currently trending and current market and cultural conditions that may influence color. And then consider the evolution of those colors over the previous seasons to try to predict when the customer will be ready for a different version of that color.

what does color do for a brand

It can help convey a brand's personality, create market standout, and evoke an emotional response.

what are Professional Color Forecaster's Organizations

Organizations that bring together professionals from the fields of textile design, art history, product development and other creative fields to share inspiration, ideas and resources to establish future color directions for a given target market, geographic location and time

Colors Symbols

The power color has over people comes from its symbolic meaning. -Colors remind us of shared experiences, emotions, status and power and other information that we can't always convey through written or spoken language.

what helps fashion professionals use color more effectively

Understanding how color is created and, more importantly, the relationships between different colors

how does the population react to color

both psychologically and physiologically

what is the first thing a customer sees upon entering a retail establishment

color

hue

color such as red, orange, yellow etc

Consumer Market Workshops

discuss color and color combinations as they relate to specific demographics.

Design Workshops

examine specific design trends and how they relate to changes in demographics and the economy.

what does color do for customers

grabs their attention and elicits an emotional reaction

yellow

happy, friendly, caution -often associated with happiness, it also activates the anxiety center of the brain. Lighter shades play on the happiness aspects, reminding users of summer and the sun

color specification systems

identify colors by hue, value and chroma. They develop a code that specifies the exact dye and intensity of the color to be used in order to achieve the same result every time.

munsel color system

includes the Munsell Book of Color, which has about 1,600 color chips arranged in equal steps of hue, value and chroma.

orange

playful, energetic, young -It is generally playful, and some claim it creates haste and sparks customers' impulsive qualities.

value

the lightness or darkness of a color

chroma

the saturation or brilliance of a color

what is the job of the color forecaster

to attempt to predict when customers will be ready to adopt a new color in certain product categories and at different price points.

where do color forecasts scan for color directions

trade shows -fashion shows -industry publications -scan the internet - scan economic conditions - scan the happenings in the arts, political events, television shows