TRENDS 2

CONSUMER ADOPTION AND PERCEPTION AND PERCEPTION OF OVERALL QUALITY

Fad items are rarely expected to stand for a long period of time, but trends tend to survive the decade in which they were created. This can be attributed to the overall quality of trend introduced. Trends are items introduced in the market that have greater consumer adoption due to their effectiveness. Some fads that eventually lose following are products of false advertising so they eventually die after a few months or years.

NUMBER OF INDUSTRIES AFFECTED

A fad often appears in a single industry and rarely crosses over into others. The introduction of a particular style of pants called parachute pant or jeans made from a thin nylon material did not become an accepted fashion element of young people in the 1980s.

Cultural Basis

A trend is rooted on the people's cultural traditions, beliefs, and values. A trend persists and continues because people have seen it as a part of their society's culture. It does not have a short period of popularity

TRANSIROTY INCREASE OR DECREASE

A trend shows a transitory increase or decrease of a particular idea, event, or phenomenon. There are trends that have lasted for a longer period of time, but all trends have the potential to eventually slow and decline

Scope

A trend usually includes several branches of products that are applicable to diverse consumer segments While a fad normally includes a single brand or product has limited appeal outside of one narrow consumer segment. A trend possesses some agility and consumers have granted it permission to expand beyond its current platform while maintaining authenticity. A fad experiences rapid acceptance among consumers with a weak level of commitment to the idea or concept because many consumers hop onto the craze only to find later that the product or experience was more difficult or less useful or beneficial than they thought it would be

Fringe Stage

In this stage, an innovative idea, whether in the form of a new product, service, or in other form, develops into the market or become known to the trendiest consumers. In this stage, entrepreneurial and business firms participate to develop and innovate ideas

DIFFERENCES OF TRENDS AND FADS

Trends and fads are different because they vary in terms of time duration, the number of industries affected, industry acceptance, consumer adoption and perception of overall quality, reason for rise, incubation period and life span, scope, and cultural roots

Acceptability

Trends are popularly accepted by many industries and people. Trend tend to stay longer because they receive popular support from consumers and companies who believe on these trends as accepted ideas or patterns that can endure time.

INCUBATION PERIOD AND LIFE SPAN

Trends develop slowly while fads increase, decrease, and eventually die out quickly. Trends have long staying power. Trends take longer to build and their effects may be felt for years and sometimes even decades.

REASON FOR RISE

Trends generally have identifiable and explainable increases caused by the consumers' needs and in consonance with other consumer lifestyle trends. On the other hand, fads are determined by an emotional need to purchase, based on publicity and fervent product options. The benefits are ill-conceived or not assured, and most of the time they do not necessarily deliver what was promised to the consumers

CULTURAL ROOTS

Trends have deeper cultural roots than fads because the latter cross borders easily. Trends don cross cultural borders as easily as fads do. Trends have cultural attachments to the society in which it is introduced. If a fad has no cultural connection with the people, its popularity and acceptability is short -lived

Duration of time

Trends have longer staying power and enjoy a longer period of popularity. The life span of products or ideas that become trend do not disappear quickly as opposed to a fad

Trendy Stage

consumer and public awareness of the trend grows as early as early adopters participate together with the innovators to increase the perceptibility of the trend. During the stage, the most fashion--forward brand and retailers assess the viability of the concept. They usually conduct tests - market researchers

Duration of time (Fads)

fad product enjoys a few months of unexpected popularity, but disappears just as quickly as it appears. The lifespan of most fads is notoriously short. But if a fad item becomes a trend, it can remain popular for decades.

INDUSTRY ACCEPTANCE

investing in a fad item can be risky for companies known for setting trends. It can be very difficult to tell the difference between or and the other before the product or service reaches the buying public. Smaller companies often have the flexibility necessary to promote a faddish item, while larger companies tend to wait until the initial smoke clears and a trend can be determined

Characteristics of a Fad

involve a lesser number of people and has a shorter duration of time. They even have shorter duration than fashions. 1.Fad is confined to particular segments in society 2.Fad is trivial because of its short life expectancy. It is prone to being outmoded 3.Fad is not created but it is just revived from a style that existed all along in the lives of some subgroup.

A Trend

is a "look that has the appeal of newness because it has been missing or scarce in the marketplace." It occurs when there is a building of awareness on this new idea and its presence produces an increasing demand or need for that particular new idea among consumers s basically a pattern or a conceptualized idea that has the prospect of providing or having a continuing influence for a longer period of time due to its increasing and sustained presence and effect or even demand among its consumers in the case of a product. Trends are manifested in the form of patterns of sustained and increasing numbers for a long period of time

Fad

is a short-lived idea or temporary event that is usually called as a "flash in the pan" because the popularity and reception of consumers for this idea fades away easily over a short period of time has a shorter staying power in the market. It has a particular beginning and a fixed end of influence. When a fad reaches a certain point of its popularity, it declines and eventually disappears in the market.

Mainstream stage

the conservative consumers join the stage. The ideas popularity and acceptance continues to increase, and the corporations and company brands exploit the growing demand for that idea. in this stage, the trend becomes a mainstream product or service.

use/ consumption trend

which shows that there is a continuous use and appeal of the product among its consumers because of its effectiveness, popularity, high market demand, and influence over a sustained period of time

POSSIBILITY AFTER MAINSTREAM

•The trend can fade away once majority of the consumers test the product idea. They could either accept or reject the idea. If the idea's acceptance or rejection occurred over a short period of time and its appeal was limited to a small number of consumer, the trend is reduced into a fad •When consumers buy or support the trend by doing multiple purchases, the trend reaches a plateau level of acceptance and stays at that same level. If the trend persists or stays for a long period of time, the trend is called a classic. A classic refers to a look or trend that is always present in some form that is appropriate across diverse occasions and accepted by diverging consumer groups •Another possibility is the fragmentation of a trend. A trend fragmentation or microtrend happen when there is a recent development in the trend or a reinvention which leads to the fringe stage of a trend.