UI355-742 Consumer & Market Chapter 14 Quiz

Once a culture is established, it doesn't change. An apparent change in a culture is simply the emergence of a new culture.

False

________ is the way people maintain an orderly social life.

Social structure

Products are winnowed out as they make their way down the path from conception to consumption, a process called ________.

cultural selection

A story containing symbolic elements that express the shared emotions and ideals of a culture is called a ________.

myth

Culture is best described as a society's ________.

personality

________ postulated that myths involve binary opposition, in which two opposing ends of some dimension are represented (such as good versus evil).

Levi-Strauss

________ usually dictate what is right and wrong, acceptable or unacceptable.

Norms

A culture production system is a set of individuals and organizations that create and market cultural products.

True

Gone With the Wind myths often take place in times of upheaval, such as war.

True

Movie and restaurant reviewers, magazine editors, retail buyers and DJ's are considered ________ because they filter information.

gatekeepers