Unit 1
What type(s) of sales promotion involve(s) the use of a game or other program to give the guest a prize?
Contest and Sweepstakes
The menu price minus the food cost equals the...
Contribution Margin
What type of menu list is the menu items that are available on a particular day?
Du jour
A menu that prices all items separately is called...
A la carte
When you use public relations to interact with people in the local area to create awareness of and trust for an organization, this is referred to as...
Community Relations
One of the most common ways a restaurant organizes the food on its menu is...
In the order in which the food is eaten
The comprehensive process of communicating an operation's message to potential guest is...
Marketing
Treating everyone in the market as having the same needs and wants is considered...
Mass Marketing
Press releases and press kits are often pieces of which part of marketing
Media Relations
When planning marketing messages, it is important to look the audiences of specific publications and radio stations so that they reach the intended guest. These publications and stations are referred to as...
Media Vehicles
In a SWOT analysis for an operation what does the "O" stand for?
Opportunities
Which menu item classification has a low contribution margin?
Plow Horse
The amount of money remaining for an operation after expenses or cost, are paid is...
Profitability
Advertising, sales promotions, personal selling, public relations, and direct marketing are all elements of the...
Promotional Mix
This is a sales mix analysis of the popularity and the profitability of a group of menu items.
Sales Mix Analysis
A sales promotion that involves a special entertainment component is known as (a)...
Special Event
The menu similar to a prix fixe menu that bundles various elements into one package is called....
Table d' hote
One of the most important marketing tools a restaurant has is...
The menu
When designing a menu, the term "medium" is best explained as what?
The physical way the menu is presented
What is a marketing plan?
The steps marketers must take to sell a product or service
