Unit 3: Visual Arts

In the 1945 movie "Anchors Aweigh" dancer Gene Kelly performed a musical number with Jerry Mouse, an animated character. What principle of animation would be most important in creating Jerry to appear in live action?

solid drawing

Based on the following quote from Leonardo Da Vinci, what would be his definition of a fine artist? "Principles for the Development of a Complete Mind: Study the science of art. Study the art of science. Develop your senses- especially learn how to see. Realize that everything connects to everything else." - Leonardo da Vinci

A fine artist is one who sees things others don't see and makes connections others don't make

The headline in the arts section of a newspaper reads, "Artist's First Show a Confusing Mess." The artist is not upset. Why not? (Select all that apply.)

A first show is a chance to see how to present one's art and many people make mistakes; The headline brings attention to his work.

Of the following examples, which would be the most significant benefit of advancements in touch-screen technology?

A heart surgeon could practice a complicated procedure using a stylus and 3D image of a human heart.

Which of the following scenarios best shows the relationship between art, commerce, and technology?

A musician has signed a deal with a record label to create an entirely digital album using digitally created instruments and background vocals. The first tracks are not producing a realistic sound. The artist works with a multimedia artist to develop software that will create the appropriate sound and fulfill the musician's contract.

Which of these job titles does NOT come under the heading "fine art."

Broadway orchestra conductor

Which of these scenarios demonstrates why an art director is necessary?

An advertising executive looks at a print layout and says, "I don't like it. It's too odd-looking."

A detailed painting of the Google logo

Andy Warhol

Which of these artists was known for using the principles of design in an unexpected new way?

Andy Warhol

Why does an artist need to be careful about toxicity?

Because artists often have to use dangerous chemicals in their work

A scene from a National Park from different angles

Claude Monet

Vincent Van Gogh was most known for his

Color and texture

Which of the following statements reflects the pros and cons of continuous software updating?

Continuous software updates make digital products more useful and secure; however, they can lead to more frequent device replacements.

A solo photographer has no need to collaborate.

False

As new technological systems develop, old systems become obsolete.

False

Collaboration is not important in multimedia design and development.

False

If an artist creates a character for an animated film, that character legally belongs to the artist.

False

Interpersonal skills are not important in working as a multimedia artist.

False

It is typical of a fine artist's temperament to be so concentrated on his art that he seldom interacts with the outside world.

False

Most multimedia art students must purchase all of the equipment they will use.

False

Addie was so struck by the imagery of war and suffering in Picasso's epic painting Guernica that she had tears in her eyes. Which term best describes Addie's response to this work of art?

subjective

Which of the following statements best reflects the pros and cons of being a freelance multimedia artist?

Freelancing allows an artist to work steadily on a variety of projects; however, jobs are not guaranteed.

If an artist has been studying and practicing to apply design principles to her art, which of these will be the most likely result?

Her employer will trust her with jobs that must be done quickly.

In the 1930s, advertisers for the DeBeers diamond company invented the slogan, "A diamond is forever," singlehandedly revolutionizing the industry by implying that the only appropriate engagement gift was a diamond ring. To this day the tradition stands. Which of these criteria for a good ad campaign did this slogan meet? (Select all that apply.)

It created an affinity between the consumer and the product; It created a demand where there has previously been none.

A hurricane destroying an apartment house

J.M.W. Turner

A person sitting on a lounge chair

Leonardo DaVinci

An applicant for the position of art director has a fine reputation as a designer and innovator, but his supervisor says that he is awkward and uncommunicative around non-artists. Should the artist be hired as art director?

No, because he lacks the finesse needed to deal with both creatives and marketing personnel.

Which of the following statements best represents the pros and cons of attending an art academy online.

Online art academies allow students to explore and use new technology while collaborating with other artists; however, they do not provide the same access to state-of-the-art equipment that an on-site academy might house.

Jackson Polluck was most known for his

Pattern

A candidate for the job of art director for a new game series, to be produced by a major company, has a degree in fine art and self-taught skills in simulation. Will he get the job?

Probably not, because he has no training or experience in multimedia design and development.

:In the animated film Snow White and the Seven Dwarfs there is a scene in which Snow White becomes terrified while walking through the dark woods. She runs, turns abruptly several times, trips and then falls. Which of these principles of design and motion did the artists most probably use to create this scene? (Select all that apply.)

Solid drawing, follow through and overlapping action, straight ahead drawing

Which of the following statements best represents the pros and cons of being a solitary artist?

Solitary artists have flexibility in both creativity and job selection; however, establishing yourself as a solo artist can be difficult and often requires some collaboration.

Volkswagen Beetle print ads were most know for their

Spatial

Which of these qualities will help an artist deal with rejection?(Select all that apply.)

The ability to laugh at himself; a hardy spirit

Read the following scenario:Two well-established illustrators are collaborating on a children's book. The book's story will be told through images alone. In working on the story elements, Artist A wants the climax scene to go one way, while Artist B has a different vision. The two get into an argument, and work on the book stops. In which way would this problem most likely be resolved?

The artists will sit down together to discuss their differences and find a way to compromise and complete the project.

Read the following memo. What is the director talking about?MEMO: To - Kathy Jarvis, Art DirectorFrom: Fred Takamura, DirectorHi Kathy,I like the sketches your artists have provided, but I think they could be a little more detailed. I'll also need to see some character progression. The colors you gave me are too soft and the lighting too bright at the beginning. Add some sharp primary colors, and grey the lighting down a bit. Show me the revised sketches and we'll go over them together.

The director is talking about the early stages of an animated production.

In 2004, Dove launched the Campaign for Real Beauty. Its first ad featured a photo of women of all sizes and shapes in their underwear. The campaign was huge success. Which of these statements explain why the campaign succeeded? (Select all that apply.)

The image was different from the thin, too-perfect models usually seen in beauty ads, The image enabled female customers to identify with the women in the ads

An art student is sitting on a museum bench staring at a Renaissance painting and carefully sketching a figure from it. In what way is the student improving his art?

The student is using art history to enhance his own knowledge and style.

Read the following scenario:A feature film is in production on a studio set in Hollywood, CA. The lead actors are scheduled to film in front of a green screen; however, there are technical issues. The color key is not formatting correctly, and the visual artists cannot set the background accordingly. The artists are unsure if it is a lighting or computer issue. Which of the following would most likely occur in this situation?

The visual artists would consult with the team director who would make sure the light sets are accurate before working with the IT department to resolve any technical issues.

Which of these statements correctly analyzes the way in which the Impressionists used principles of design?

They used light, color, form, and other elements to create a mood for the viewer, rather using photorealism.

Which of the following was the first computer-animated film to win an Academy Award?

Tin Toy

Alluding to art works you have studied in art history will deepen your own style as an artist.

True

Photo editing is a job a multimedia artist would do.

True

Which of these correctly compares the illusion of motion in a painting with the illusion of motion in an animated film?

Turner achieved the illusion of motion in his painting using color and light. Disney animators created motion using "squash and stretch" drawing.

Which statements is not a valid comparison?

Using the principles of animation in a short cartoon is like sharpening a dull knife,

In terms of the principles of design, what is the first thing an artist should ask himself about his subject before he portrays it?

What form, light, and color do I see?

Charles Schultz created some of the most recognizable and beloved characters in the history of cartooning, yet he felt constantly rejected. What can young artists learn from this fact? (Select all that apply.)

You can be most successful by ignoring seeming setbacks and continuing to make your art; How you feel about your art is not necessarily a good guide to its potential in popularity

Which of the following is an example of planned obsolescence?

a television company building sets out of low-quality material

There can be a lot of stress, many disparate elements to bring together, and ultimate responsibility for large projects with many people to manage, but it can bring great rewards. What job does this sentence describe?

art director

Which of these would most likely be the responsibility of an art director for a museum? (Select all that apply.)

assisting a team assigned to modernize the museum's image; recruiting young artists for a new art competition; overseeing publicity for a display of Egyptian art treasures

An artist creates a graphic in a diagonal spiral shape. What principle of design is the focus of the graphic?

balance

A team is working on a new game. With the deadline approaching, the server crashes. Which of these steps does the art director NOT do in this situation?

brings the server back up

Read the following scenario:A production company is assembling a team of graphic designers to work on a big-budget science fiction film. The hiring panel has narrowed the list of candidates to four. Candidate A has experience working on big-budget feature films and is known for producing quality work. She is also known for being temperamental and prefers working alone. Candidate B is a recent college graduate with limited experience designing for feature film. She has a comprehensive portfolio and is eager to learn new techniques. Candidate C has experience working in animation. He recently left a well-established production group to strike out on his own. He is good at collaborating and willing to try new techniques. Candidate D is a recent college graduate. He has completed an internship with a major production design studio, but has focused on commercial advertising and has no experience in film. Which candidate is most likely to be hired?

candidate C

Which of the following candidates would most likely gain acceptance into this art school? Four aspiring multimedia artists are applying for entrance into a famed art school. Only one candidate will be accepted. Here is what each of the four candidates has brought to show the interview panel:Candidate A has a portfolio of hand sketches that showcase comic book characters he has created and published in his school newspaper.Candidate B has a digital portfolio of PowerPoint presentations she has given at her high school and created for local community organizations.Candidate C has a digital portfolio of presentations, video productions, and advertisements he has developed for organizations.Candidate D has a reference from a local news television station where she completed a semester-long internship working with the meteorologist.

candidate C

Which is the primary outcome of innovation?

change

J.M.W. Turner was most known for his

color and light

Consider a dark red and purple sunset over a sparkling breaking wave. What principles of design interact in this painting?

color, light, and movement

The art director is meeting with the brand strategist. What are they most likely doing?

comparing images proposed for an updated logo

Which of the following tasks would a multimedia artist most likely perform working at a small local newspaper?

create graphics for advertisements

Which of the following is necessary for the growth of multimedia as an industry?

creation of new software

A student learns about the principles of design in her textbook and creates a work using each one exactly as it is described. What does her work lack?

creativity

Which of these is outside the scope of an art director's responsibility?

cropping a photograph for the sake of space

Which of these is not a part of the art director's job?

designing the color scheme for a print ad

Which of the following tasks are specifically related to the art director's position? (Select all that apply.)

editing copy and making decisions about illustrations; handling the creatives

A woman decides to enter the field of fine art late in life. She takes painting classes and is told she has promise. As she continues to paint, what should her next step be?

enter a contest

How should an artist use the principles of design when creating artistic work?

experiment with them

Which of the following must the designer first do in order to create the software in the following scenario? A multimedia designer wants to create a digital software program that allows consumers to more easily convert VHS film to a digital 3D format, and allows them to share those files with others online. The designer also wants to create a space in which these files can be stored.

explore the components of VHS film

In which field are the lines between collaborators most interconnected?

film

A young artist is told that if he always believes in himself, he will succeed. He has applied to several galleries but has not been in any exhibits and wonders why. Which of the following should the young artist NOT do?

find a different career

Which of these fine art occupations would pose the most severe occupational hazards?

glass blowing

Beatrix Potter became a successful artist whose work is still valued today. What was the most likely reason for Potter's success?

her perseverance

Which of the following is the best advice an established artist might give an aspiring artist?

hire an agent

Which of the following words best characterizes the field of multimedia?

innovative

Which of these statements is least typical of the life of most fine artists?

making a living creating art on commission

Which of these titles falls under the heading of "fine artist?"

multi-media specialist

Which of the following is the most important outcome of collaboration for a solitary artist?

networking opportunities

Which of these would be the best place for an artist to make contacts that would further his career?

on staff at a magazine

A graphic artist works for a large public relations firm. He hopes to work his way up to the position of art director. How much will he make if he gets this position?

over $80,000

An artist maintains an outside job, takes every opportunity to pass out her business card and show her work, sells a few pieces online and in galleries and sticks to a budget to keep her expenses down. Which of these words or phrases correctly describes her life? (Select all that apply.)

promising; well balanced

Janet is an art director. She has a PhD in Fine Art from the Art Institute in Chicago. Her children go to private schools, and she and her family spend summers at their cabin in the Rockies. Which of these is most likely Janet's work situation given her lifestyle and level of spending?

senior executive at a major film studio with fifteen years of experience

Which of these is an example of staging? (Select all that apply).

slowly approaching a door that is about to open; keeping the main character in motion while everything else in the frame is still

Which of these would be the most advantageous for a fine artist to have when trying to sell her work?

the ability to talk to and impress people

Who is responsible for protecting an artist's intellectual property?

the artist

An art director encourages his team to create clear, attractive, photorealistic images for an ad campaign and presents it to the client. The client says, "It's visually great, but I don't know what you're selling." What has the art director failed to consider?An art director encourages his team to create clear, attractive, photorealistic images for an ad campaign and presents it to the client. The client says, "It's visually great, but I don't know what you're selling." What has the art director failed to consider?

the balance between art and commerce

When considering a career as an art director, which aspects of the job might be most challenging to a trained artist? (Select all that apply.)

the need to deal with many different kinds of people; the potential for high stress

A business is designing a proposal in the form of a multi-media presentation. The art work, stills, animation, and audio are jumbled in style, making the presentation confusing. What is the job of the art director in this situation?

to help the artists who created each element work together to make the product more cohesive

Which of these is a way to portray motion in a painting?

use of space

Which technical skill is most useful to a multimedia artist working in the theater?

using a digital projection system

Which of the following is the most important job skill a small company seeking a multimedia artist would look for?

versatility

Which of these is the best way to become an art director in the gaming industry? (Select all that apply).

work your way up from a low level position; familiarize yourself with the top games