UNL: MRKT341: Exam4 2009

An economic community that was formed in 1957 was then called the Common Market. Today it represent one of the world's single largest markets and contains 25 member onerous. What is the name of this market today? a. Fortress Europe b. European Union c. European Community d. European Economic Community e. Atlantic Free-Trade Area

c. European Community

Given the apparent success of NAFTA, talks are now underway to establish a Free Trade Area called ________. This zone would include 34 countries stretching form the Bering Strait to Cape Horn. a. GATT b. WTO c. FTAA d. NAFTA e. AATF

c. FTAA

In January 1994, ________ established a free trade zone among the United States, Canada, and Mexico. a. GATT b. WTO c. NAFTA d. EU e. WTTL

c. NAFTA

What strategy is not appropriate when a company exports? a. the company produces all its goods in its home country. b. Exporting involves the least change in the company's product lines. c. The company does not modify product for the export market. d. Exporting involves little change in the company's investments e. b & d

c. The company does not modify product of the export market.

Beyond reducing trade barriers and setting international standard for trade, the Uruguay Round established the ________ to enforce ________ rules. a. GATT; WTO b. POP; WTO c. WTO; GATT d. MTC; GATT e. EU; USA

c. WTO; GATT

What is the term used for discussion groups located on commercial online services such as AOL and CompuServe? a. Instant messaging. b. focus groups c. blog d. e-mail e. chat rooms

c. blogs

Search engines, portals, e-tailers and dot-coms are example of ________, selling products and services directly to final buyers via the Internet. a. B2B marketers b. brick-and-mortar retailers c. click-only marketers d. click-and-mortar e-marketers e. new-age businesses

c. click-only marketers

The philosophy of ________ holds that a company's marketing should support the best long-run performance of the marketing system. a. corporate social responsibility b. marketing sustainability c. enlightened marketing d. the free enterprise system e. NAFTA

c. enlightened marketing

________ is when a company comes together with a foreign company to produce or market products of services. a. direct exporting b. preapproaching c. joint venturing d. licensing e. indirect exporting

c. joint venturing

Many critic charge that the American marketing system causes ________ to be higher than they would be under more "sensible" systems. a. distribution costs b. advertising costs c. prices d. markups e. employee morals

c. prices

The world is ________ rapidly with the advent of faster communications, transportation, and financial flows. a. expanding b. exploding c. shrinking d. a & b e. none of the above

c. shrinking

Industrializing economies do not include ________. a. Egypt b. India c. Brazil d. Sweden e. any of the above

d. Sweden

Current view holds that salespeople should be concerned with producing customer satisfaction and company profit. So who do they generally serve? a. They represent the company to customers. b. They represent the company to investors. c. They represent the customer to the company. d. a & c e. none of the above

d. a & c

The step that follows preapproach in the selling process is ________. a. demonstration b. handling objections c. qualifying d. approach e. presentation

d. approach

One type of industrial structure is ________. These are major exporters of manufactured goods and investment funds. They trade goods among themselves and export them to other types of economies for raw materials and semifinished goods. a. material economy b. subsistent economy c. industrializing economy d. industrial economy e. emerging economy

d. industrial economy

________ involves two-way, personal communication between salespeople and individual customers -- whether face-to-face, by telephone, through video or Web conferences, or by other means. a. advertising b. persuasive selling c. integrated marketing communication d. personal selling e. a & b

d. personal selling

A(n) ________ is a limit on the amount of goods that an importing country will accept in certain product categories. a. embargo b. tariff c. benchmark d. quota e. barter

d. quota

"Take the product as is and find customers for it" is the slogan for ________. a. product strategy b. direct product c. global product d. straight product extension e. product adaptation

d. straight product extentsion

Online exchange of goods and information between final consumers is called ________. a. C2C b. B2C c. C2B d. marketing myopia e. B2B

a. C2C

What does the term viral marketing mean? a. It is the Internet version of word-of-mouth marketing. b. It is where ca customer's inventory levels are accessible online by suppliers. c. It is another term for online security. d. It is where problems occur with viruses online. e. It is another term for online privacy.

a. It is the Internet version of word-of-mouth marketing.

Web-based catalogs present challenges. What is one of those challenges? a. They are passive and must be marketed. b. They offer limited selections. c. They create their own attention. d. They are intrusive. e. They are difficult to locate on the Web.

a. They are passive and must be marketed.

The best examples of pleasing products include ________. a. cigarettes and junk food b. dental services and medications c. seat belts and air bags d. fruits and vegetables e. none of the above

a. cigarettes and junk food

The two major movements to keep businesses in line are environmentalism and ________. a. consumerism b. protectionism c. antimonopoly legislation d. regulating interstate commerce e. none of the above

a. consumerism

www.nytimes.com, espn.com, and Encyclopedia Britannica Online provide financial, research, and other information. They are called ________. a. content sites b. click-and-mortar sites c. ISPs d. enabler sites e. transaction sites

a. content sites

E-commerce includes ________ and ________. a. e-marketing; e-tailers b. e-marketing; intranets c. e-business; e-marketing d. the Internet; extranets e. e-marketing; e-purchsing

a. e-purchasing

The flip side of e-marketing is ________, the buying side of e-commerce. a. e-purchasing b. e-business c. e-supply d. e-commerce e. none of the above

a. e-purchasing

The toughest public policy issue now confronting the direct-marketing industry is ________. a. privacy b. pornography c. deception d. fraud e. irritation

a. privacy

________ is a nearly 60-year-old treaty designed to promote world trade by reducing tariffs and other international trade barriers. a. WTO b. GATT c. POP d. MTC e. NAFTA

b. GATT

All of the following statements are accurate descriptions of the demographics profile of online consumers, except which one? a. Children and teens are going online more than any other age group. b. Today, young, tech, upscale professionals heavily populate use of the Internet. c. the internet provides e-marketers with access to a broad range of demographic segments. d. Web-suring seniors tend to be well educated and well-off. e. Almost two-thirds of U.S. household surf the Internet.

b. Today, young, tech, upscale professionals heavily populate use of the Internet.

A major way to revers the cultural pollution cause by marketing is to adjust ________. a. product selection b. advertising c. product positioning d. consumer attitudes e. the moral level

b. advertising

Today, direct marketing relies heavily on database technologies and the Internet. Early direct marketers used primarily direct mailers, telemarketers, and ________. a. door-to-door salespeople b. catalogs c. C.O.D delivery d. a & c e. none of the above

b. catalogs

________ are networks that connect people within a company to each other and to the company network. a. bytes b. intranets c. internets d. extranets e. bits

b. intranets

Management sets standards that state the amount each salesperson should sell and how sales should be divided among the coupon's products with ________. a. sales incentives b. sales quotas c. sales goals d. company quotas e. all of the above

b. sales quotas

Which of the following communication and promotion tools involve direct connections with customers aimed toward building customer-unite value and lasting relationships? a. personal selling b. diret marketing c. e-commerce d. publicity e. a & b

e. a & b

Connie Write designs e-mail ads for her marketing department. Connie hopes to ________ with well-designed ads. a. command customer attention b. get customers to act c. get customer interests and desire d. a & b e. a, b, & c

e. a, b, & c

On a deeper level, our wants an devalue are influenced not only by marketers but also by ________. a. family b. peer groups c. ethnic backgrounds d. religion e. all of the above

e. all of the above

The American marketing system has been accused of adding to several "evils" in American society at large. The untrue criticisms include ________. a. creating false wants b. creating excessive materialism c. promoting too few social goods d. creating cultural pollution e. all of the above

e. all of the above

What is one reason why global markets are hard to deal with? a. Mangers need to learn other languages. b. Managers deal with strange currency. c. Managers face political uncertainties. d. religion e. all of the above

e. all of the above

With an adapted marketing mix, ________. a. the product might change wile promotion stays the same. b. promotion might change while the product stays the same. c. both the product and the promotion might change d. a & b e. all of the above

e. all of the above

P&G feared that its retailers would drop their packaged goods brands if the company sold the same brands directly online. Hey worried that it would produce ________. a. customerization b. vertical conflict c. copycats d. horizontal conflict e. channel conflict

e. channel conflict