Web Design 1 Final

Explain in detail the areas you should research on competitors' websites.

(Message and tone, content and functionality, image, functionality and content compared to your site, labeling content areas, ranking of website)

A Google study discovered that the average person takes about _________ for users to form an opinion about your website that determines whether they will stay or leave.

0.05 seconds

In December 2014, the total number of websites on the internet was around ___________

1 billion

Regardless of pixel width and size, the grid layout is based on a _______ setup.

12 column

In _______, the World Wide Web was launched.

1993

What is the maximum number of users you should have to test a website?

5

According to a AOL and Nielsen Content Marketing Study, people spend over _____ of their time online looking at content.

50%

Which Bounce Rate percentage would mean that most people are leaving after viewing the first page of the website?

87%

How many different fonts will display correctly on most operating systems and browsers?

9

What is not a benefit of user testing?

Additional features for site

_______________ refer to the designed look of your color, imagery, typography, and layout. Historically website owners viewed this as the most important part of a webmaster.

Aesthetics

What are the broad element categories included in the three-pronged marketing attack?

Audience targeting, viral marketing, offline promotion

What kind of website is the most common type of CMSs?

Blogs

Editing the ________ code will change the design and layout of a webpage.

CSS

What is an advantage of a custom built CMS?

Complete Flexibility

What does DNS stand for?

Domain naming system

It is best practice to change website developers every couple years in order to keep the site updated with fresh ideas.

False

Responsive websites are generally accessed in a similar environment that desktop websites are accessed.

False

Website planning needs to be a time-consuming process.

False

The "markup" language used to create special formatting that links between pages is called

HTML

Which of the following is not a server-side language?

HTML

Every host on the Internet has a unique ____________ made up of four numbers between 0 and 255

IP address

What tool lets users keep up to date with changes on lots of websites without visiting each site individually?

RSS

What technology has begun to replace the proliferation of email newsletters?

RSS Feeds

What are the two factors that make website speeds sluggish?

Size of pages & user's internet connection

Who said: "Get rid of half the words on each page, then get rid of half of what is left."

Steve Krug

What are two free software tools for creating questionnaires?

SurveyMonkey & SoGoSurvey

Why do stakeholders often object to the direction of a web project?

They aren't consulted during the project

In a couple years an unattended website will be seen as a liability.

True

Each file on a website has a specific _________ that indicates the exact position of the file on your hosting server.

URL

In June 2014 what were the top three open source CMSs?

WordPress, Joomla, Drupal

Which of the six pillars of web design is easy to ignore as a marginal concern:

accessibility

What category would you use to explain how a user was able to eventually accomplish a task after some significant trial and error?

additional issues

Which of the following is a valid type of content for your website?

all of the above (graphics, copy, multimedia, applications)

What should you look for when selecting a CMS?

all of the above (maturity, documentation, community support, good code)

Which of the following is a direct benefit of having a clearly defined set of success criteria?

all of the above (measurable objectives, further investments, improved communication)

If you design an accessible site, you are meeting the needs of which potential audience?

all of the above (search engines, the elderly, those with out of date technology, disabled users)

In order to be searched, what should a CMS require of a user when uploading an asset?

alternative text description

In the early days of the internet, how was the appearance of the document controlled?

by the browser

A method of sorting post-it notes in related categories

card sorting

The most widely used purpose of a CMS is to easily manage workflow in a ___________ environment.

collaborative

Experts proposed a solution for web pages that were browser specific, bloated, and hard to maintain. It was:

complete separation of content and design

Operating a good website is all about __________________.

compromise

With a growing number of browsers and multiple versions of each, problems will occur. How do you solve this problem?

conduct careful & systematic testing

Your page copy text, from your website to the emails you send customers, should have a ___________.

consistent tone

As the website editor, which of the following is considered the most important?

context

What is the most time consuming role of the website owner?

creating content

Web content that is user friendly and readable is a joint effort between web ________ and __________.

designers & content writers

Which of the following is not an advantage of using a CMS?

ease of change to another CMS

Website design testing should include these areas.

emotional evaluation, flash testing

What are the main context problems associated with reading directly on a website?

eye strain, low resolution

The primary role of a design is to:

facilitate and enthuse users

An excellent website will promote itself

false

Design testing is much like polling popular opinion.

false

Developing a vibrant community is mostly about using the effective technology.

false

Good design keeps visitors coming back to your website.

false

It's important to remove negative comments from upset users in order to maintain a positive image for your company.

false

Responsive design layout does not utilize the columns of the fluid grid system layout.

false

Shared hosting requires users to share a username and password with other users.

false

Testing in a busy environment is best so the user can experience a more realistic testing setting.

false

The most important stakeholder is the website owner.

false

Today when using colors on a webpage, a web designer should pick from the 216 web safe colors.

false

Website analytics are easy to understand properly.

false

When a web project fails, blame can usually be attributed to one person on the team.

false

Word-of-mouth recommendations provide little help in selecting a list of potential vendors/agencies.

false

You should attempt to put every available piece of information you have online.

false

When you communicate too many times it irritates the user. When you don't communicate enough, users __________

forget about you

Providing a summary of all the content on a page in the first paragraph.

front loading

A mediocre design can be usable and meet the needs of your target audience, but it won't:

generate a feeling of satisfaction, create brand loyalty, and differentiate you from the competition

What software allows a webmaster to study the web logs by popularity of time spent on a page?

google analytics

Which promotion type utilizes low-cost techniques like community participation, blogging, and podcasting?

guerilla marketing

Select the item that is not a black-hat SEO technique.

multiple doorways with relevant content

When is the work of the website owner done?

never

What term is used to describe a fictional character to represent the target audience for your website?

persona

What unit of measure is used to describe screen size and resolution?

pixels

Your biggest litigation problem caused from bad accessibility comes because of:

poor handling of complaints

The majority of your brief should outline:

project requirements

Which interactive community tool would be ideal for a site that has a small community to start with?

ratings

The hierarchical structure of a site organized like a family tree with parents, siblings, and children.

site map

The power of a successful website lies in the ability to get repeat visits from each visitors. This is referred to as _________

stickiness

What is this phrase called: for many events, 80% of the effects come from 20% of the causes?

the Pareto Principle

Which of the following is the most important consideration when testing?

the number of test sessions

A CMS that produces bad code places unreasonable constraints on design.

true

A facilitator should intervene and help a user who gets stuck while testing your website.

true

A search engine like Google is the ultimate disabled user.

true

Be skeptical of SEO companies that contact you first.

true

Design in the absence of content is not design, it is decoration.

true

It is a good idea to provide an alternative version of audio and video content, such as a transcript or closed captions.

true

Many still produce websites that mix content and design and ignore accessibility.

true

One of the jobs of the website owner is to resolve disagreements over priorities.

true

Projects without a brief often allow new functionality to be added to quickly.

true

Separating content from design allows your website to adapt based on circumstances.

true

The biggest part of creating website content is deciding what to leave out.

true

The majority of websites' databases use either MYSQL or SQL servers.

true

The more elements you add to your home page, the less importance each element has.

true

WordPress allows a webmaster who doesn't know HTML or CSS to change the header or background images.

true

You can spend time and money refining keywords and optimizing pages, only to receive a poor SEO ranking.

true

Your cultural background has an affect on how you perceive a design.

true

Identifying the main goal of a user and the process needed to fulfill that goal.

use case

You can find free, open-source, reliable WordPress themes and plugins on:

wordpress.org