Week 5 Self Quiz

____ are people who answer an interviewer's questions verbally or provide answers to written questions through any media delivery (paper or electronic).

respondents

Due to error in either sample design or execution of the sampling procedure, we may end up with an unrepresentative sample. This type of error is called ____.

sample selection error

Which of the following is NOT a way to increase response rates for mail surveys? a. Offering incentives b. Personalizing the cover letter c. Surprising the respondents without giving advance notification d. providing a cover letter that explains the purpose of the study

surprising the respondents without giving advance notification

Respondents may have to guess because they do not know the exact answer to a question in a survey. This is an example of ____.

unconscious misrepresentation

When choosing the appropriate survey approach, the researcher needs to ask the following questions EXCEPT ___. a. What is my personal preference? b. How quickly is the information needed? c. How much is the budget? d. Will the study require a long and complex questionnaire?

What is my personal preference?

Some respondents in a survey tend to choose the furthest left or right ends of a scale. This may cause a(an) ______ in the data.

extremity bias

Which of the following is NOT correct about door-to-door interviews? a. It can increase the participation rate b. It can provide a representative sample of the general population c. It is an inexpensive way to collect data d. It is less popular now

it is an inexpensive way to collect data

A polling company supplements landline calling with cell phone calling and some Internet surveys.. This type of study that employs a combination of survey methods is called a ____

mixed-mode survey

All of the following are advantages of personal interviews EXCEPT for ___? a. probing complex answers b. opportunity for feedback c. high participation rate d. anonymity of respondents

anonymity of respondents

All of the following are advantages of Internet surveys EXCEPT ____. a. visual appeal b. can ask questions flexibly c. real-time data collection d. easy to offer physical incentives

easy to offer physical incentives