Weekly Challenge 4: Define user problems
Which of the following is an example of a strong problem statement?
Lawrence is a painter who needs a way to find the best deals on art supplies, because he wants to save money on the cost of his materials.
A designer is developing the value proposition for a product. How can they connect the features and benefits of a product to the needs of their users?
Pair user personas with value propositions that meet their greatest pain points
After crafting a problem statement, a designer begins to brainstorm design solutions that may solve the user's problem. How should the designer document possible design solutions?
In a hypothesis statement
In the 5 W's framework, researchers ask five "w" questions based on who, what, when, where, and why. These questions allow designers to address a problem from what perspective?
The user's perspective
Which of the five "w" questions (who, what, when, where, or why) is missing from the following problem statement? The user, Shandel, is a fine arts enthusiast that lives in a major city. Shandel goes to museums several times a month. They want an easy way to secure timed museum tickets. The product Shandel uses to secure tickets requires advance purchase, so they get frustrated when they try to spontaneously book tickets to popular exhibits. Shandel wants to be able to easily book tickets in the app, in real time on weekend afternoons, without advance planning.
Where
In the 5 W's framework, researchers ask five "w" questions based on who, what, when, where, and why. Which of the following is an example of a good "who" question?
Who is experiencing the problem?
Fill in the blank: A problem statement is a(n) _____.
clear description of the user's need that should be addressed
Imagine that a designer is ready to build a value proposition for their new mobile app. To start, they clearly articulate the offering the product provides to users. Which value proposition research question does this answer?
What does the product do?
Can an effective problem statement help UX designers set benchmarks for success?
Yes. Problem statements explain the user's need, which helps designers benchmark a successful design solution.
Consider the following scenario: A designer starts to develop the value proposition for their new mobile photo app. First, they describe the product's features and benefits, which include free unlimited photo storage and social media integration. Then, they explain the value of the product, and hone in on the features that create real value for users. What are the next steps the designer needs to take to develop a value proposition? Select all that apply.
- Connect the features and benefits with the needs of users - Review the official value proposition list