Williams et al

aim

Williams wanted to measure children's behaviour before and after television had been introduced to the town and compared to children in towns that had tv

procedure

measured a range of behaviours before and after tv was introduced -aggression of children in playground and classroom -leisure activities the community were involved in -IQ -creativity and reading ability of children They watched the children only after they were used to their presence they measured number of physical acts and verbal acts

conclusion

notel showed increased levels of aggression because the introduction of tv also lowered creativity and time spent on leisure activities and intelligence slightly

evaluation

s-because 2 year study children can be directly compared s-observed in natural environment w-did not control amount of tv watched w-might be bias

results

the children were twice as aggressive after tv the adults spent less than half the time on leisure activities increased gender differences between boys and girls less creativity iq dropped the largest difference was between notel and the others

what other towns were studied

unitel and multitel notel-none unitel-1 channel multitel-loads of channels