YouTube_Quiz 7
If you are a non-profit that is promoting breast cancer awareness, why might you choose producing a video of breast cancer survivors over a blog post explaining breast cancer survival rates on various medications? Survivor stories, told through video, are emotionally powerful. People often prefer to watch a video than read a blog post. Video is more likely to be shared than written text. All of the above None of the above
All of the above
Your boss just watched Katy Perry's latest video which is now approaching one hundred billion views on YouTube. She says, "Well, that's it. We can never reach that video count for our technical WiFi router company, so let's block all employees from ever using YouTube." You explain that even a technical company might use video for what reason? To explain how to use their products to existing customers. To support the website by including videos from the trade show presentations. By advertising on YouTube or Google by keyword. All of the above None of the above
All of the above
A law firm that wanted to create a 'supportive video,' would select which option? Embed a video on their blog post. Advertise a video on YouTube explaining the firm's latest victory. Create a video that has a humorous take on the idea of 'mea culpa.' Create a video by a key lawyer explaining their philosophy towards clients and the law.
Create a video by a key lawyer explaining their philosophy towards clients and the law.
The 'unsubscribed trailer' on YouTube does what? Manages your subscriptions through the video manager tab. Allows unhappy campers to unsubscribe at the end of a video. Is a short video that shows to unsubscribed users to promote your channel. Allows people to comment on videos even if they don't subscribe to your channel.
Is a short video that shows to unsubscribed users to promote your channel.
What is the function of a 'thumbnail' on a YouTube video? It is required that it include your copyright. It shows the first frame of the video. It shows at the end of a video on Facebook. It shows on YouTube searches as an image.
It shows on YouTube searches as an image.
A good "unsubscriber trailer"must accomplish what task? Motivate comments to your videos. Get click thru to your website. Encourage a thumbs up. Motivate a person to click 'subscribe.'
Motivate a person to click 'subscribe.'
What is one of the primary reasons why social media marketers should be fascinated by video? Video is harder to produce than blog posts. Videos can be uploaded to both YouTube and Facebook. They love to watch cat videos. Video is perhaps the best media for emotional content.
Video is perhaps the best media for emotional content.
Facebook has video! YouTube has video! Snapchat has Video! Instagram has Video! Your boss says YouTube is dead; it's all about Facebook video. Identify a reason that differentiates YouTube video from Facebook video. YouTube is owned by Google, whereas Instagram is owned by Facebook. YouTube videos should be short, but Facebook videos can be any length. Facebook favors videos over text. YouTube is the #2 search engine and people search for video content.
YouTube is the #2 search engine and people search for video content.
When searching YouTube for relevant videos by keywords, what's a technical trick that can help you as a marketer find videos to "reverse engineer?" Use Google's video tab. Use 'filters' to identify videos by date and view count. Use boolean format in your search queries. Just search YouTube by keyword.
Use 'filters' to identify videos by date and view count.