11 Types of Propaganda Techniques

flag waving (example)

"I want YOU for the U.S. Army"

vagueness (example)

"Loose lips might sink ships"

snob appeal (example)

"That's YOUR ride (looking at an average car), NOT mine."

red herring (example)

"We can't worry about the environment, we're in the middle of a war!"

glittering generalities (example)

Family Feelings is the most powerful and moving book ever written about family relationships. Example of _______________.

testimonials (example)

Film star Alan Day says that when it comes to buying birthday gifts for his children, he always chooses books from Ladbroke Publishers catalog of fine publications. Example of _______________.

plain folks (example)

Gem Star Toy Company's challenging game, Vacation Generation, is the board game designed for families just like yours. Example of _______________.

time crunch (example)

Only 24 hours left before this deal is over!

flag waving (definition)

This type of propaganda enhances actions by presenting the idea of patriotic action through the inclusion of a national flag. Even though it is useful, rational thinking may still be capable in the viewer. It is only an attempt to justify actions for the better or a country, group or idea.

time crunch (definition)

creating impression that your action is required immediately of your opportunity will be lost forever

glittering generalities (definition)

employ vague, sweeping statements (often slogans or simple catchphrases) using language associated with values and beliefs deeply held by the audience without providing supporting information or reason. They appeal to such notions as honor, glory, love of country, desire for peace, freedom, and family values.(definition)

red herring (definition)

highlighting a minor detail as a way to draw attention away from more important details or issues

testimonials (definition)

using an expert or celebrity to sell or support(definition)

plain folk (definition)

using ordinary people or trying to sound ordinary to sell something or persuade you to vote or support an idea(definition)

bandwagon (definition)

most people have this or are doing this so you should too(definition)

prestige identification (definition)

showing well-known people or celebrities with objects, people, or causes in order to increase the audience's impression of the importance or prestige of the object, person, or cause (using celebrities to endorse products)

vagueness (definition)

statements that are intentionally vague so that the audience may supply its own interpretations

snob appeal (definition)

associating product with successful people to give audience the idea if they buy or support same things, they may also have "what it takes"

band wagon (example)

Buy two tickets to the annual Father and Daughter Dance, and join the hundreds of fathers who have already brightened their daughters' lives. Example of _______________.

transfer (example)

Summer Scent Soap will have your family feeling as fresh as a flower-filled meadow on a clear summer evening. Example of _______________.

prestige identification (example)

YaoMing drinking CocaCola on an advertisement

transfer (definition)

a technique used to carry over the authority and approval of something we respect and revere to something the propagandist would have us accept. Propagandists often employ symbols (e.g., waving the flag) to stir our emotions and win our approval.(definition)