2.7 Visual Communication Design

Wherever literacy takes hold, ________ usually develops as a form of art that expresses layers of meaning and feelings through shape of the written letterforms.

calligraphy

The ________ was a German school of art and design that operated in the early twentieth century. The students at the school were immersed in the idea that "form follows function".

Bauhaus

White space is always a bad thing in layout design

False

The first people (c. 3400 BCE) to employ picture symbols in a consistent language system were the ________.

Mesopotamians

If you were to design an instruction manual for building a car, good illustration as well as text would be vital.

True

James Montgomery Flagg created an illustration of this character, who the artist used for recruitment posters during World Wars I and II.

Uncle Sam

The German designer Herbert Bayer created a sans serif typeface called ________ that could not be immediately associated with any one culture.

Universal

Egyptian picture symbols are called ________.

hieroglyphs

These simple, symbolic graphics are often used for products that people of many different cultures use, so that there is no need for language translation.

icons

These handwritten, illustrated books were created during the Middle Ages.

illuminated manuscripts

Images that are created to inform as well as to embellish a written or printed text are called:

illustrations

This is the art of organizing type, logos, and illustrations in traditional print media.

layout design

The marks that are added to a letterform that were derived from the chisel marks created for words incised on Roman buildings are called ________.

serifs

The essence of visual communication design is the use of ________ to communicate information and ideas.

symbols

The visual form of printed letters, words, and text is called ________.

typography