3. Responsive Search Ads

What are the benefits of responsive search ads?

Flexibility Create flexible ads that adapt to device widths, giving you more room to share your message with potential customers. Relevance Save time by providing multiple headline and description options. Then let Google Ads show the most relevant combinations to your customers. Reach Reach more potential customers with multiple headline and description options that give your ads the opportunity to compete in more auctions and match more search terms. Performance Increase ad group performance by attracting additional clicks and conversions that your existing text ads aren't capturing.

Tip

Make sure to choose ad groups that have a good amount of traffic, and then regularly monitor their performance and ad status.

What are responsive search ads?

Responsive search ads let you create ads that adapt to show more relevant messages to your customers. All you need to do is supply the headlines, descriptions and URLs for your ads. The more headlines and descriptions you enter, the more Google Ads can test and serve ad variations that match users' search terms — which can improve your ad performance. After you enter headlines and descriptions, Google Ads assembles the text into multiple ad combinations in a way that avoids redundancy. Over time, we'll test the most promising ad combinations, and learn which ones are the most relevant for your customers.

Tip

You can provide up to 15 headlines and four descriptions for a single responsive search ad. And Google Ads will automatically show different combinations depending on the search query.