3010 chp 12

When a question has only two possible choices, it is referred to as a _____________question. a. dichotomous b. qualitative c. multiple choice d. scaled-response e. none of these

a

. Which of the following questions potentially biases the respondents? a. "We are conducting a study concerning the high quality of First National Bank services" b. "Do you shop at a store like Wal-Mart?" c. "How satisfied are you with McDonald's food quality and location?" d. all of these

a

Which of the following is not characteristic of open-ended questions? a. ease of coding and tabulation of results b. respondents get to reply in their own words c. answers based on respondent's frame of reference d. can be used to interpret closed-ended questions e. all of these are characteristic of open-ended questions

a

Which of the following types of questions would have the highest cost associated with its interpretation and tabulation? a. open ended b. dichotomous c. multiple choice d. scaled response e. The cost would be equal for all

a

Which of the following would not be a good practice regarding question sequencing? a. general questions at the end b. general questions at the beginning c. sensitive questions at the end d. questions requiring work in the middle e. none of these

a

Which type of question would be located in the screener? a. transitional b. warm up c. demographic d. qualifying e. none of these

a

_______________ integrates responses from a question into later questions. a. piping b. editing c. branching d. coding

a

"Do you own a cell phone? ____YES ____NO" is an example of which type of question format? a. scaled response b. dichotomous c. open ended d. closed ended e. none of these

b

. A proper layout for a questionnaire is needed to: a. make it attractive to the respondent. b. elicit answers that are more carefully thought out and detailed. c. impose standardization on the questionnaire. d. compensate for poorly worded questions. e. all of these

b

It is important for surveys to include supervisor's instructions in order to assist the _______. a. client b. field services firm c. respondent d. none of these

b

Probing is especially important when using: a. dichotomous questions. b. open-ended questions. c. closed ended questions. d. multiple choice questions. e. none of these

b

The pretest of a questionnaire would not be done for: a. getting the respondent's reaction to the questionnaire. b. checking for the appropriateness of the sample of respondents. c. checking for misinterpretations by respondents. d. checking for potentially biasing questions. e. All of these would be part of a pretest.

b

When a questionnaire asks the respondent to skip question 4 if they answered "no" to question 3, this is an example of _______. a. piping b. editing c. branching d. coding e. none of these

b

Which of the following is not part of the criteria for a good questionnaire? a. considers the respondent b. considers the computer hardware tabulating the results c. provides decision-making information d. meets data-processing requirements e. All are part of the criteria for a good questionnaire

b

_________ is achieved by avoiding ambiguous terminology, using reasonable, vernacular language adjusted to the target group, and asking only one question at a time. a. Leadership b. Clarity c. Precision d. None of these

b

"First National Bank is..... progressive ____|____|____|____|____ backward" is which of the following question formats? a. scaled response b. dichotomous c. open ended d. closed ended e. none of these

c

"In the space below, please write down your three favorite flavors of ice cream" is an example of what type of question? a. scaled response b. dichotomous c. open ended d. closed ended e. none of these

c

A researcher wants to develop a questionnaire that asks users of the product different questions than non-users. What technique should s/he use to accomplish this? a. open-ended questions b. piping c. branching d. non-response

c

A screening question is used to: a. identify the right type of question for the final questionnaire. b. check for respondent bias. c. identify appropriate respondents for the survey. d. to identify the right type of question for the final questionnaire and to check for respondent bias. e. none of these

c

Going through each question to ensure that skip patterns are followed and that required questions are answered is _______. a. coding b. scaling c. editing d. closing e. none of these

c

Probes fall into three distinct categories. What are the categories? a. Proactive, reactive, inactive b. Proactive, reactive, spontaneous c. Reactive, active, spontaneous d. Proactive, spontaneous, inactive

c

Questions that are sensitive and may embarrass the respondent should be positioned at the ___________ of the survey. a. beginning b. middle c. end d. Such questions should not be asked at all.

c

What type of question is the following? Which of the following age categories best describes your age? ____0-18 ____19-24 ____25-34 ____35 and over a. dichotomous question b. open-ended question c. multiple choice question d. scaled question e. none of these

c

Which of the following is an incorrect statement concerning questionnaire layout? a. Position threatening or sensitive questions last. b. Allow plenty of space for open-ended questions. c. Always place demographics questions at the beginning. d. Position questions that require the most effort in the middle. e. None of these is an incorrect statement.

c

Which of the following is not specifically part of the questionnaire evaluation process? a. evaluating questionnaire length b. the necessity of each of the questions c. getting approval from a client d. whether questions are needed to accomplish research objectives e. All are part of the questionnaire evaluation process.

c

Which type of question does not allow the researcher to perform statistical analysis? a. closed ended b. multiple choice c. open-ended d. dichotomous

c

In the questionnaire design process, what is the first step? a. Determine the data-collection method b. Determine the question response format c. Decide on question wording d. Determine the survey objectives, resources, and constraints

d

Which of the following is a reason for increased costs of survey research? a. premature termination of the interview b. adding a security screener c. trying to reach a qualified respondent d. None of these are reasons for increased costs of survey research. e. All of these are reasons for increased costs of survey research.

e

Which of the following is not a general rule for creating web surveys for mobile devices? a. Keep the number of scale points on rating items in the 5 to 7, at a maximum, range b. Keep answer lists to maximum of 10 to 12 items c. Present grids/batteries as individual questions d. Generally work to minimize question wording e. All of these are general rules

e

Which of the following is not a true statement concerning questionnaire development and the Internet? a. It can be used to facilitate questionnaire development. b. There is specialized software for online questionnaire development and implementation. c. Questionnaires can be delivered to potential respondents via email. d. Questionnaires can be posted on the market researcher's website. e. All of these are true.

e

Which of the following is not characteristic of the questionnaire? a. formalized schedule for collecting data b. a unique control device in the data collection process c. survey instrument d. set of questions designed to generate data for specific objectives e. All are characteristic of the questionnaire.

e