5.1: What is Social Media; 5.2: Social Media Platforms

Important tool for marketers by

- building relationships w/ customers - strengthening brands - launching new products - entering new markets - boosting sales

What are the 3 basic types of sites?

1. Social Networking 2. Social Bookmarking 3. Blogging and Forums

What are consumers doing?

Influences businesses to increase their marketing efforts on these networks

Social Media

diff forms of online communications where users can create communities to exchange info, ideas, messages and other content

What do Social Bookmarking sites provide? Name an example.

gives users the space to save, organize and manage links to websites ex. Pinterest: comines social networking w/ bookmarking by allowing users to pin photos of interesting products, recipes, places and more

What are social media platforms mainly used for?

it creates a home base for online communities - in order to access conversations, users have to become members - some require an invitation or sponsor who is already a member ex. Facebook regulares where you can run a contest promotion

What do social networking sites provide? (ex. Facebook, Insta)'

provide people to share daily activities, send messages, post opinions or increase their online friend circles - search engines for interests or topics; marketers can make keywords to relate to promotion and lead users to the right platform - make profile of biographical data with photos and personal info; able to invite others and contact them

What do Blogging Sites and Forums provide? Name an example.

sites that post articles or other stuff made by single authors about specific topics like fitness or politics - blogs are sharable and communicates with the audience by a controlled website - could be full-fledged news or entertainment sites - can be effective to lead readers to organization websites or e-commerce stores ex. Tumblr, Twitter