7 Core Standards of Marketing

1) Channel Management (distribution)

-selecting the right location for an event -making tickets available through outlets -getting he product or service into the hands of customers

7) Marker Planning

Analyzing markers that a company wants to serve and determining how to compete in those markets

6) Selling (personal selling)

Any direct and personal communication with the customers to assess and satisfy their needs; not only satisfying customers, but also anticipating their future needs -face to face -phone call -email

5) Promotion

Any form of communication used to distribute information about a product or service

4) Product/ Service Management

Designing, maintaining, improving, acquiring products/services for the purpose of meeting customers' needs/wants

2) Pricing

Establishing the value and costs of goods and services -actual price -value

3) Marketing-Information-Management

Gathering and using information about customers to improve business decisions -information regarding frequent customers -internet searches -email/telephone -pop up ads

8) Financing*

Requires a company to budget for its own activities; provide customers with assistance in paying for a product/service