adopt quiz 3

broadcast regulation

-cable and stellite services like HBO, MTV and ESPN do not operate on public airways. FCC (Federal Communications Commission) regulates TV and radio content

first amendment

1. protection for spoken and written comm 2. obscenities and threats are NOT protected 3. media outlets get caught in lawsuits

advertising demographics

age, gender, income, education, marital status

AIDA

attention, interest, desire, action

copy platform NOT AN AD

contains ad subject, ad problem to be solved, characteristics of products, objective, target market,, competitors, statement of benefit or appeals, creative theme, supporting selling points

copyrights and trademarks

copyrights protect intellectual property, work must be fixed in tangible medium to be copywriter, work enters a public domain after a certain amount of time

news releases

fewer than 10% are published because of poor writing, should contain a headline telling public what the story is about, needs contact info, release time

research for pr

finding everything out about a client and examining how similar organizations have felt with similar challenges

pr practitioner characteristics

gathers info and strict, writings are highly scrutinized, must understand the company, must know who the public is, must be good with people and use persuasive tactics to obtain information within and outside the organization

pr practitioner

handles comm with internal and external publics, counsels management, works with news media, helps produce functions and events

defamation

harming reputation

advertising

not always as heavily protected under 1st amendment and cannot be misleading to be protected, needs legal analysis, federal trade commission = ftc = regimes protection against false ads

process for pr

planning- which publics to communicate with and how communication- quickly put info in proper form evaluation- plans are evaluated for effectiveness

writing for pr

research and process

slander

spoken defamation

advertising products

what the product does, physical characteristics, history, who makes it, brand, price, competition

impact of advertising

words have the power to produce a change in thinking, attitudes, beliefs and behaviors

libel

written defamation, handled in civil suits, more serious because people have a better chance of coming across it