ALA - E-Commerce
Wyatt owner of The Hot Sauce King, an Internet-based hot sauce company based in St. Louis, MO spends $50,000 in one month on advertising and marketing. In that same month, they receive 2,000 orders from new customers. The result is a CAC of _____.
$25
According to a graphic provided by Statista, the most influential global e-commerce organization(s) in 2019 included:
- Alibaba - Amazon - JD.com
Which of the following are common issues experienced by e-commerce-oriented businesses?
- Data theft - Ethical issues - Competitor analysis
E-commerce has an increasing global reach. Which of the following statements about the global reach of e-commerce are true?
- E-commerce allows organizations to reach consumers across the globe. - Using e-commerce, organizations can reach the largest number of potential and existing customers thus increasing their global influence. - E-commerce technology creates a global marketplace across cultural and national boundaries far more effectively than traditional commerce options.
Select the correct statements about how the global e-commerce landscape is differentiated from the e-commerce landscape in the United States.
- In the United States e-commerce sales are expected to reach $600 billion dollars in 2020. - Global retail e-commerce sales in 2020 are expected to be over $4.2 trillion dollars. - E-commerce sales in the United Kingdom e-commerce sales totaled over $142 billion dollars.
Key considerations of today's e-commerce landscape include which of the following?
- M-commerce - Internet of Things (IoT) - Integrated shopping experiences
Consumer-to-Administration (C2A)
Allows consumers to interact with government or authoritative bodies for activities such as paying taxes, securing building permits, or paying tuition at a university.
JD.com
China's largest online retailer and the country's largest Internet company by revenue. In 2019, revenue eclipsed $70 billion dollars.
There is a lot of similarity between organizations selling goods and services online. It can be difficult to analyze competitors and to distinguish product and service offerings.
Competitor analysis
The first major e-commerce company was
CompuServe
Consumer-to-Business (C2B)
Consumers are able to provide service to businesses often through a bidding or auction type of system. Examples of include Fiverr, Freelancer, and Shutterstock.
To allow for consumers to more easily find prices for goods or services, e-commerce relies on information ___.
Density
M-commerce continues to see expansion into a variety of different business sectors. The business sectors m-commerce has had the biggest impact on include which of the following?
Financial Services Retail Sales Healthcare
Built on real-time geodata and information provided from wireless mobile devices including smartphones and tablets_____ are widely used in m-commerce.
Location-based services (LBS)
E-commerce transactions (buying and selling goods and services) that are executed using wireless mobile devices including smartphones and tablet computers, was what Kelly Duffy called ___.
M-commerce
Phase 6
Mobile Platform Planning and Implementation
Alibaba
Often referred to as the Amazon of China, Alibaba had revenue of over $56 billion dollars, has over 634 million active mobile users, and has over 60% market share in the Chinese e-commerce market.
Consumer-to-Consumer (C2C)
Online marketplaces where one consumer sell to another consumer. eBay, Craigslist, and parts of Amazon allow for C2C transactions.
Amazon
Revenue of over $280 billion dollars sells over 120 million different products and has over 150 million customers access their mobile app every month.
Phase 5
Social Media Implementation
Phase 4
Social Media Planning
Phase 2
Web Development
Phase 3
Web Implementation
Phase 1
Web Planning
The practice of selling used, old, or obsolete products via the Internet in exchange for a new product or a cash payout is called re-BLANK.
commerce
Customer acquisition BLANK (CAC) is a metric that is used by e-commerce companies and other sales-related organizations to assess the costs associated with convincing a potential customer to purchase a service or product.
costs
It is estimated that it can cost 5 times more to acquire a new customer than it costs to retain one. The success rate of selling to an existing customer is 60-70% versus only 5-15% for a new customer.
customer loyalty
According to eMarketer, the e-commerce company that ranks second in market share as a percentage of sales is BLANK
eBay
Issues include ensuring that product listings are accurate, maintaining accordance with online selling laws, and maintaining web accessibility for persons with disabilities.
ethical issues
The ability of organizations to craft marketing messages directed and product/service offerings toward specific target markets is referred to as e-commerce _____. It includes creating marketing messages that contain the individual's name, interests, and purchase behavior.
personalization
Includes the methods used to reach the stakeholders and customers including desktop, mobile platforms, and social media sites.
platform
Includes websites, e-mail, social media sites, and offline media.
presence
The ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer is called e-commerce BLANK.
ubiquity
According to eMarketer, the most popular B2C sites in the United States include
- Amazon - Walmart
Select all of the correct statements for user-generated content (UGC).
- UGC is online content that has been created and posted by unpaid contributors such as customers or fans of a product or service. - UGC is facilitated through the use of a variety of e-commerce technologies that allow users to interact with a variety of individuals via posts in the form of images, videos, and text. - UGC includes posts to websites, blogs, and social media sites.
B2G transactions often are executed according to guidelines and specifications included in a legal contract. B2G contracts are often executed at which levels of government? Select all that apply.
- local - national -state
Customer acquisition costs associated with e-commerce activities include all of the sales and marketing costs associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase. Which of the following are considered sales and marketing customer acquisition costs (CAC)?
-Marketing salaries -Advertising and marketing expense -Overhead costs associated with marketing
We Are Social gathers a number of statistics about the proliferation of e-commerce across the globe. They compiled data on the percentage of global Internet users aged 16-64 that participated in e-commerce activities. According to their data, BLANK % of Internet users aged 16-64 visited an online retail store on the web.
90
Includes actions that can be delivered through each specific platform including applications, affiliate advertising, searches, newsletters, information sharing, education, and branding.
activity
Business-to-Government (B2G), also commonly referred to as Business-to- BLANK (B2A), is e-commerce where the selling of goods and services from a business to a governmental organization takes place via online platforms.
administration
Online content that has been created and posted by unpaid contributors such as customers or fans of a product or service is called user-____ content. These contributors help to promote a brand or image without any direct influence by an organization.
generated
The total amount of information as well as the quality of information available to all individuals in a market including customers and stakeholders is referred to as ___. E-commerce technologies help to reduce the costs associated with which of following?
information density
M-commerce is emerging as one of the most important areas in today's e-commerce landscape. M-commerce relies heavily on progressive web applications (PWAs) and Accelerated BLANK pages (AMPs). AMPs are a creation of Google and Twitter and are designed using a scaled down version Hyper-text markup language (HTML) to create fast loading web pages.
mobile
The ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer is called e-commerce _____.
ubiquity
Retail sales have been influenced by m-commerce in many ways. IKEA offers BLANK reality app where customers can take pictures of their rooms, spaces, homes, and the app will superimpose furniture and fixtured into the space. Using this type of m-commerce strategy, IKEA is able to increase customer engagement and sales conversion.
virtual
Today's e-commerce landscape is dynamic and ever-changing. Organizations that have some (or all) of their operations involved in e-commerce need to address certain aspects of e-commerce in order to remain relevant. One key consideration in today's e-commerce landscape is M-commerce. One method businesses accomplish m-commerce is through the use of progressive _____ applications.
web
Which of the following statements about re-commerce are true? More than one answer may be selected.
- According to Yerdle Re-commerce, this segment is expected to grow from $21 billion to over $52 billion over the next five years. - Re-commerce is the practice of selling used, old, or obsolete products via the Internet in exchange for a new product or a cash payout - The practice of re-commerce has seen an increase in the marketplace and is offered by companies such as thredUp, Yerdle Re-commerce, and The RealReal.
M-commerce was first used in 1997 by Kevin Duffy. Since that time, m-commerce has seen continued growth and interest from a variety of organizations. Which of the following statements about m-commerce are true?
- Allows users to access online shopping platforms to make purchases without having to use a computer with a desktop operating system such as Microsoft Windows 10. - Refers to e-commerce transactions (buying and selling goods and services) that are executed using wireless mobile devices including smartphones and tablet computers. - M-commerce activities include mobile banking, mobile application e-commerce sites such as Amazon and eBay.
Select all of the true statements about B2B transactions.
- Business-to-Business (B2B) e-commerce is the selling of good and services between businesses. - B2B purchases often occur in large quantities and are directly shipped from one business to another. - B2B transactions often involve orders placed on a recurring basis.
E-commerce has created a lot of opportunities for both consumers and organizations. While there are many positive benefits to e-commerce, there are some issues that arise as a result of e-commerce. Which of the following are common issues that are experienced by e-commerce businesses?
- Customer Loyalty - Threats to customer data
Select all the correct answer responses about personalization and customization in e-commerce.
- Customization is the adjustment of an organization's product or service offerings based on an individual's preferences or past buying behavior. - Personalization is the ability of organizations to craft marketing messages directed and product/service offerings toward specific target markets.
A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered costs when conducting a cost-benefit analysis?
- Management costs - Hiring costs - Capital outlays
Customer acquisition costs associated with e-commerce activities include all of the sales and marketing costs associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase. Which of the following are considered advertising and marketing expenses?
- Marketing analytics - Traditional media advertising (TV, radio, etc.) - Social media advertising
A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered benefits when conducting a cost-benefit analysis?
- Productivity gains - Sales increases - Market/brand exposure
Which of the following would be classified as a Business-to-Business transaction? More than one answer may be selected.
- Purchasing food service items for a restaurant - Purchasing office supplies for a university - Buying medical equipment for a pediatrician's office
Select all the true statements about B2C transactions.
- The Internet serves as the "physical location" and the e-commerce site serves as the portal between the consumer and the business where purchases can be made. - B2C e-commerce transactions occur entirely online. - Business-to-Consumer (B2C) e-commerce is the selling of products and services to individual consumers.
An e-commerce presence map is an illustration of the various touchpoints where current customers, potential customers, and stakeholders can be influenced by e-commerce activities. What are the three areas that are covered on an e-commerce presence map?
- The Platform - Type of presence - The Activity
