Apparel and Accessories Marketing

Jean, Keisha, and Kyle want to start their own apparel business but are concerned about the higher tax rate for corporations as well as the double taxation on corporate profits and dividends paid to stockholders. What type of business ownership should they consider?

"S" corporation.

Calculate a shoe store's planned purchases for next month based on the following information: planned monthly sales of $128,500; desired end-of-month stock of $153,000; planned beginning-of-the-month stock of $145,750; and planned reductions of $1,650.

$137,400.

Ben bought a shirt that costs $14.95 and exchanged it for another shirt that costs $7.50. If the sales tax rate is 5.5%, what is the amount of money that should be refunded to Ben?

$7.86.

A sportswear store had $750,000 in sales last year and expects a 10% increase this year. What is the sales forecast for the coming year if prices remain the same and the store hires one new salesperson who will be paid $45,000?

$825,000.

Calculate a jewelry store's total liability based on the following information in its balance sheet: $46,500 in commissions owed to salespeople, $23,225 payable in income tax, $12,840 in accounts payable, and $37,000 in accumulated depreciation.

82,565.

Clothing stores that market what consumers want and need usually are able to

Achieve their goals.

What do clothing stores often do, depending on the circumstances they face in the marketplace at any one time?

Adjust prices.

When a costume-jewelry manufacturer changes a product's package to give the product a new, more attractive, or updated look, the product-mix strategy being utilized is called

Alteration.

An automobile manufacturer's salespeople who obtain selling information from company promotional materials benefit by being able to

Answer customers' questions.

A bank denies a shoe-store owner's application for credit saying, "We feel that you would be unable to make the monthly payments because of your other debts." What financial report did the bank review?

Balance sheet.

One advantage of using certain software programs in the process of determining price is that these programs allow apparel businesses to find out what effect different prices will have on the

Bottom line.

In the late 18th century, many women began wearing loose, flowing, muslin dresses patterned after classical Greek garments. The wearing of these dresses lead women to begin

Carrying purses.

A shoe store chain that wants to use marketing research in order to try out different solutions to a problem needs to use __________ research.

Causal.

Which of the following is a type of report that may help an apparel store determine why its customers are dissatisfied with its goods and services:

Complaint.

Tia has many interests and doesn't know which career path is best for her. One method Tia can use to determine the best occupational options for her is to

Complete an aptitude assessment survey.

Brands are built on all the associations and experiences

Consumers have toward a business or product.

What phase of the business cycle exists when aggregate demand is decreasing, unemployment is rising, and sales are sluggish?

Contraction.

In order for an automobile dealership's promotional efforts to be as successful as possible, all of its promotional activities should be

Coordinated with each other.

Which of the following is an important benefit apparel businesses offer to their local communities:

Creating jobs.

Women's wide pants that come to or slightly below the knee and look like a skirt are called

Culottes.

A U.S. clothing distribution company has been offered a bribe by a business customer in a foreign country. This is an example of an ethical problem caused by

Cultural differences.

A common way for businesses to generate new product ideas is by reviewing

Customer surveys.

Menswear store employees who are courteous, exhibit good human relations skills, and communicate clearly may be able to reduce expenses in the __________ area of the store.

Customer-service.

One benefit to a chain of lingerie shops of using computerized databases to sort and organize information about customers' purchases, brand preferences, and dollar amounts spent is that the chain can use this information to

Customize its marketing efforts.

An advantage in using databases for direct advertising is that the dress shop can

Customize the message.

During which stage of a clothing item's life cycle is the least amount of money invested in promotional activities?

Declining.

Product prices in our free enterprise economy are determined by the interaction of

Demand and supply.

What should apparel manufacturers do to make sure their salespeople are being ethical in their dealings with customers?

Develop a control system.

What type of difficult customer may be the most trying on your patience and do the most damage to the image of your apparel business?

Disagreeable.

A shoe manufacturer tells a shoe retailer that all invoices paid within 30 days of receipt receive a 10 percent reduction from the total due. This is an example of a __________ policy.

Discount.

When a group reaches consensus, it means that all of the members agree but they usually

Do not vote.

Which of the following technological elements has the most potential to promote brand awareness:

Domain name.

A person who sells casual sportswear and can also sell formal clothing is an example of

Ease of transferring to other like jobs.

One way that jewelry stores reinforce a service orientation is through

Effective communication.

A benefit to apparel businesses that use electronic data interchange (EDI) systems is

Effective inventory management.

To reduce lag time between order and delivery, and to adjust sizes, colors, and patterns of its apparel collections in response to actual sales, a major retail chain uses __________ with its foreign manufacturers.

Electronic data interchange.

Unfair or deceptive sales practices usually are regulated because these types of sales practices tend to

Eliminate competition.

Clothing boutique employees regularly review inventory levels for all products to

Ensure enough items are on hand to meet customer demand.

One of the functions of managerial control involves comparing the results of various business activities with the

Established goals.

What is one of the first procedures to follow if discount-clothing store employees detect a fire in the facility?

Evacuate the premises.

When inflation levels are low, discount clothing chains often consider

Expanding their operations.

The president of COOL Apparel and Accessories has just announced that s/he is considering eliminating some of the free services that are now being offered. This should cause the business's

Expenses to decrease.

Which of the following is a true statement about a shoe store's endorsements of checks for deposit:

Federal regulations determine location of the endorsement.

What is an important consideration when selecting a financial-services provider?

Fee structure.

What kind of product utility is most likely to result from production activities?

Form.

What type of display sign might a menswear store design for use near the main entrance to promote a storewide special event?

Full-sheet poster.

Closing the sale is important because it provides the apparel salesperson with an opportunity to

Get the customer's order.

Which of the following is an example of a natural resource:

Gold.

Being enthusiastic about your job is an example of what type of behavior that builds positive working relationships?

Having a good attitude.

An apparel and accessory salesperson should obtain information about competitors' products because buyers tend to comparison shop when they are purchasing

High-priced products.

Employees on the same level in a clothing store chain who informally talk to each other about work - related issues are using __________ communication.

Horizontal.

The purpose of the first paragraph of the letter of application is to

Identify the purpose of the letter and the job for which you are applying.

Employees who are unable to respond to questions about the apparel store's goods or services can affect the customer's

Image of the business.

What information can a fashion retailer obtain by carefully studying the profit component of its merchandise plan?

Income left once all expenses have been paid.

What method of handling objections can a jewelry-store salesperson use in order to help customers answer their own objections?

Inquiry.

Ali is an assistant buyer with an apparel retail chain and wants to negotiate with her boss to take on more job responsibilities. Before approaching her boss, Ali needs to determine her boss's position and

Interests.

What aspect of distribution is of major importance to menswear stores?

Inventory control.

An important benefit of visual merchandising to apparel retailers is that

It encourages impulse buying.

Marketing planning for the overall shoe store chain for a period of several years usually provides __________ for the chain.

Long-term direction.

If sales of a particular apparel item increase and producers make more of the item, an apparel business selling the item is likely to __________ of the item.

Lower the price.

When writing informational messages, shoe-store employees should explain the situation and include sufficient data for the recipient to be able to

Make a decision.

When an apparel-boutique owner or manager uses a budget, s/he

Makes more informed decisions.

Financing is important to marketing because marketing could not take place without

Money.

Should a menswear store develop permanent marketing strategies?

No, stores must be alert to changes in the marketplace.

When arranging a display of shorts or shirts, it is usually more effective to include __________ in the display.

Only one brand of merchandise.

One of the benefits to an apparel business of tabulating the information contained in a marketing survey is to determine if some

People did not answer all of the questions.

A collection letter that a clothing store writes to customers to encourage them to pay is an example of a(n) __________ message.

Persuasive.

The Deluxe Dress Shop routinely has employees take office supplies for personal use. This is an example of

Pilferage.

Which of the following is not an example of a possible fire hazard for an apparel business:

Portable fire extinguishers are placed throughout the store.

Which of the following should a T-shirt shop consider when developing a project plan to help control costs:

Potential problems.

An illustration in an advertisement which focuses on a man's foot wearing a shoe is emphasizing the

Product in use.

When an apparel and accessories business positions a product by highlighting a particular feature or attribute, what element of the marketing mix is being used?

Product.

When arranging delivery of an inexpensive purchase, a fashion retailer may charge a small delivery fee in order to

Recoup some of the cost of the delivery.

Legal avenues that clothing manufacturers take to gain more control in product distribution channels to consumers include all of the following except

Refusing to sell to uncooperative retailers.

Fashion designers and marketers should remember that fashion usually

Repeats itself.

Which of the following is a reason why there is a vast range of career opportunities in apparel retailing:

Retailing, in general, employs more people than any other industry.

When an apparel store's customer is permitted to pay his/her credit account in full in 30 days, or make a minimum payment and be charged a finance charge on the balance, s/he has a(n) __________ account.

Revolving.

Which of the following do sportswear stores often expect employees to make on their own:

Routine decisions.

Since new-product costs can be very high, product planners should try to make sure the business gets its investment back and makes a profit by examining potential

Sales.

The part of a business letter that follows the inside address is the

Salutation.

When customers order products from an apparel store's web site, what do they use to add, remove, and store product selections until checkout time?

Shopping cart.

Why should apparel coordinates that were missing from a previous shipment be given priority processing when they are received by the store?

So that the coordinate grouping will sell better.

Specifying criteria for apparel products so that they will be the same quality is the process of establishing

Standards.

What is the purpose of secondary product promotion?

Stimulate demand for a specific brand of a product.

A customer has asked for a particular brand that the clothing store does not carry. The salesperson should

Suggest a different but very similar brand.

A country has an abundance of globally scarce resources, but it lacks the technology and consumer goods needed to satisfy the wants of its own citizens. What is the best plan of action for this country to follow?

The country should import consumer goods and develop exports to trade.

Why is it necessary for a dress store's employees to be patient when giving customers directions to other locations inside or outside the business?

The directions may have to be repeated before they are understood.

Why is selling gift certificates/cards beneficial to a fashion retailer?

The fashion retailer receives prepayment on future sales.

Why do most apparel retailers prefer computerized unit control systems to manual systems?

They have an automatic reordering feature.

Which of the following is one of the main reasons why a jewelry store maintains its facilities in good condition:

To attract business.

What is one reason why many handbag manufacturers are engaging in environmental monitoring?

To identify emerging trends.

Why is it important for clothing stores to coordinate distribution with their promotional activities?

To make sure that products are available on time.

Why do apparel manufacturers keep copies of letters to clients and minutes of meetings with customers?

To refer to in the future.

Which of the following should be the goal of all clothing store salespeople:

To satisfy customers.

A fashion retailer subscribes to a magazine that contains specialized fashion information. This publication would be classified as a(n) __________ publication.

Trade.

An apparel manufacturer that decides to sell directly to large clothing stores rather than through wholesalers might create __________ conflict within its distribution channel.

Vertical.

What type of lines are used in apparel to give the appearance of more height?

Vertical.

To determine the customer's correct panty size, it is necessary to know her

Waist and hip measurements.

What do some menswear stores use to collect marketing information from consumers who are often unaware that they are providing this information?

Web sites.

Which of the following advertising messages reinforces the concept of materialism:80. Which of the following technological elements has the most potential to promote brand awareness:

You can increase your social status by purchasing this jewelry.