Apply It: Chapter 5 Short Workplace Messages and Digital Media
Consider the following scenario, and then answer the question. You work on the marketing team for a software development company. You have sales representatives in different locations around the globe. When a product update is released, your team holds teleconferences to demo new features. Due to time differences, these demos are difficult to schedule and usually require multiple demo sessions to accommodate different geographic regions. You want to streamline the new product demos and decide to recommend electronic communication tools to help facilitate this. Which electronic communication tool would you recommend? A podcast E-mail
A podcast
When wishing to acquire information from customers who use your products, which method would yield the best results? Wiki Podcast Blog
Blog
Social networking sites such as Facebook and Twitter are used by businesses much in the same way that blogs, podcasts, and wikis are. Social networking sites provide a platform for businesses to connect with customers and employees, share news, exchange ideas, and build networks. As a professional, you will need to understand how to harness the power of social networking to promote your career and your organization. Which of the following is an example of how businesses use social networking? BrightStar Productions uses Twitter to identify lurkers. Janice MacMann, the CEO of BrightStar Productions, uses Facebook to connect with family and friends. BrightStar Productions uses a Facebook fan page to connect with customers and market new films.
BrightStar Productions uses a Facebook fan page to connect with customers and market new films.
Identify which component of e-mail messages and memos is described. This section may include dates, deadlines, or a summary. Closing with a purpose Writing the subject line Opening with the main idea
Closing with a purpose
This section may include dates, deadlines, or a summary. Closing with a purpose Writing the subject line Opening with the main idea
Closing with a purpose
IM is increasingly used by businesses. Identify the reasons why IM is useful for businesses and its employees. Check all that apply. Control Security Cost savings Productivity loss Speed Eliminates downtime
Cost savings Speed Eliminates downtime
Blogs take the same care and attention as other business writing. Which of the following will help you make the best impression possible with your blog? Check all that apply. Create a strong opening paragraph Use close-ended questions Provide evidence in the body Create a conversation with no editing Include a call to action Respond to posts respectfully Use a detailed title
Create a strong opening paragraph Provide evidence in the body Include a call to action Respond to posts respectfully
Before sending a message, you must choose the proper communication channel. Although e-mail messages and memos are similar, they are not interchangeable. Determine whether the following scenario should be handled in an e-mail or as a memo sent as an attachment in an e-mail. You need to remind your coworkers that the annual departmental picnic is in two weeks. Memo attachment E-mail
Xochi is a corporate PR consultant. She must monitor multiple information sources to search for employees and needs to enable workers to tag, follow, and view activity feeds. What tool should Xochi use to search and manage this information? Social bookmarking Blogs Enterprise social media network
Enterprise social media network
Ethical behavior involves following accepted principles of right and wrong. Ethical behavior is when you follow accepted principles of right and wrong.
Ethical behavior involves following accepted principles of right and wrong.
Which part of the e-mail is part [3]? Closing with a purpose Explanation in the body Subject line
Explanation in the body
Texting can be quick and unobstructive and is often the best alternative to a phone call. Which of the following is a proper usage of text message? Check all that apply. Texting when you know a phone call would not be appropriate Identifying yourself when texting someone for the first time Sharing bad news with others| Sending confidential or private information Demanding an immediate response Verifying the phone number before sending the message.
Identifying yourself when texting someone for the first time Verifying the phone number before sending the message.
What are the risks of social networking for businesses? Check all that apply. Legal issues Increased user privacy Cybercrime Malware introduced by employee sharing
Legal issues Cybercrime Malware introduced by employee sharing
Which of the following is one of the most common uses of smartphone technology by businesspeople? Watching video Opening e-mail Using navigation systems Social networking
Opening e-mail
To: Ellen Stanford From: Thomas Gregory [1] Proposed Agenda for November 6 Meeting Dear Ms. Stanford, [2] Please review the following agenda for our next shareholder meeting and recommend any changes. [3]•Rising stock prices•Discussion of new investors•Portfolios and new funding•Introduction of new vice-president [4] Please send any changes to the agenda to me by 3:00 p.m., November 3. Many thanks, Thomas Thomas Gregory Financial Analyst Office: 854.454.4356 Fax: 435.458.9738 Cell: 834.435.8490 Which part of the e-mail is part [2]? Opening with main idea Explanation in the body Closing with a purpose
Opening with main idea
Janelle's office recently decided to add an inter-office messaging system, and chose to use Slack because of its ability to integrate seamlessly with other productivity tools. Janelle is not familiar with Slack. What advice would you give her about using Slack? Check all that apply. Personal issues do not belong on Slack. Slack can be monitored and archived by the employer. Slack is good when there are high volumes of information to share. Use private channels to make friends. Emojis are often the best response to discussions.
Personal issues do not belong on Slack. Slack can be monitored and archived by the employer. Use private channels to make friends.
Quentin's office is much cleaner then Makayla's. Quentin's office is much cleaner than Makayla's.
Quentin's office is much cleaner than Makayla's.
Blogging on a regular basis represents an enormous opportunity for growth and a far-reaching presence. How do organizations utilize blogs? Check all that apply. To improve customer relations To make job offers To develop relationships Internal communications To create engagement
To improve customer relations To develop relationships Internal communications To create engagement
Many organizations use podcast to address external and internal audiences. How are organizations using podcasts internally? Check all that apply. To train To entertain To inform To respond to a crisis
To train To inform
Which of the following displays the strongest use of a subject line? Volunteers needed for Saturday's Charity Run Help Please
Volunteers needed for Saturday's Charity Run
Read the following IM transcript and answer the question. Tereza Simpson: Do you have time to meet this afternoon? Carlos Mendoza: Sure. What's up? Tereza Simpson: We need to finalize the Bakersfield offer. 2:00? Carlos Mendoza: 2:00 is perfect. I'll come by your office then. Tereza Simpson: Great. Thanks! Does the preceding IM transcript apply professional best practices? No Yes
Yes
Select the sentence where the idea is clearer. You can copy that section by highlighting the corresponding text box icon in the left frame of the document editor or by selecting the text box itself. You can copy that section by highlighting the corresponding text box icon in the left frame of the document editor or selecting the text box itself.
You can copy that section by highlighting the corresponding text box icon in the left frame of the document editor or by selecting the text box itself.
IM communication tends to be conducted in real time
in real time
Businesses have embraced podcasting to broadcast repetitive information that doesn't require interaction . For example, some companies use podcasts to broadcast HR policies that can be accessed on demand.
interaction
Complete the following sentences with the best option. Do you need directions to where his office is
is
Put the toner refill near the printer.
near
To avoid litigation and security issues, you should: make yourself unavailable when you need to complete a project or meet a deadline. respect receivers by employing proper grammar, spelling, and proofreading. not use IM to send confidential or sensitive information.
not use IM to send confidential or sensitive information.
Companies can attract devoted participants and create brand loyalty by creating online communities
online communities
One of the biggest benefits of podcasting is portability.
portability
Social online communities for professional audiences have become increasingly important for building professional networks. Sites such as LinkedIn are viewed as indispensable for corporate recruiting
recruiting
When providing details in the body of the blog, include vivid examples to provide structure and interest.
vivid examples
