B2B and B2C

What is the difference between selling products in B2B vs B2C?

The success of a B2B firm is based on relationships with other firms, whereas product/brand value is more important amongst B2C firms.

What are the 5 ways in which a business can increase customer loyalty for B2C?

1. Regular communication. 2. Good customer service. 3. Customer incentives. (e.g. Loyalty cards.) 4. Getting to customer on a personal level. (e.g. sending b-day cards to customers) 5. Preferential treatment. (e.g. V.I.P. areas in nightclubs.)

B2B vs B2C

A B2B is a business which markets and sells its products to other businesses. A B2C is a business which markets and sells its products to customers. B2B and B2C refers to how a business adapts their marketing mix to sell to either consumers or businesses.

B2B vs B2C methods

B2B and B2C companies must adapt their marketing mix when marketing to another firm or consumers. This refers to adapting Place, Product, Promotion and Price. For example, a B2C firm will use above the line promotion methods (methods which target a mass audience) such as TV advertising, Billboards, etc. for promotion. They may also use special offers or loyalty cards. • Place; B2C firms will use retail outlets or online outlets, whereas, B2B firms will use wholesale. B2B firms will use below-the-line methods for promotion such as direct mail, digital marketing, sponsorship, trade magazines, etc.