Baran CH. 12 Quiz

The average American child (2 to 11) sees how many television commercials a year? 10,000 25,000 40,000 50,000

25,000

______________refers to using Internet-created databases to collect names, addresses, e-mail addresses, and other information about likely clients or customers. Search marketing Sponsorships Rich media Lead generation

Lead generation

____________ refers to sophisticated, interactive Web advertising, usually employing sound and video. Search marketing Sponsorships Rich media Lead generation

Rich media

Which company hired graffiti artists to paint ads on walls and buildings? Speedo Sony IBM ABC

Sony

Advertising copywriter _____________ recognized in 1841 that there were merchants who needed to reach consumers other than their local newspaper readership. He contacted several Philadelphia newspapers and agreed to broker the sale of space between them and interested advertisers, thus inventing the advertising agency. Volney B. Palmer Cyrus Curtis F. Wayland Ayer J. Walter Thompson

Volney B. Palmer

The need to reach more consumers than local newspaper readership provided gave rise to the arrival of brands magazine advertising advertising agency radio advertising

advertising agency

With the rapid industrialization and improved transportation of the 1880s, more product producers were chasing the growing purchasing power of more consumers. As a result, they were forced to differentiate their products, resulting in the development of: slogans advertising campaigns public relations brands

brands

Which type of advertising accounts for nearly 54.3% of all advertising dollars spent in the United States? public service advertising national consumer advertising television advertising retail advertising direct market advertising

direct market advertising

There is an ad that says, driving a Volvo makes you four times safer in a head-on collision than any other vehicle on the road today thanks to Volvo's patented design. This is an example of what type of advertising message? soft sell hard sell emotional sell family values sell

hard sell

In the 15th century, European tradespeople promoted themselves with attractive, artful business cards called: siquis shopbills newsbooks heralds

shopbills

Common 15th-century European pin-up want ads for all sorts of products and services were called: siquis shopbills newsbooks heralds

siquis

Advertising in the United States was a small business until the mid-1800s, when industrialization and _____________ combined to alter the social and cultural landscape, bringing about advertising's expansion. the Spanish-American War the introduction of radio the Civil War the freeing of the slaves

the Civil War