Basic research vs. Applied research

Applied research

Research that investigates the findings of basic research and determine if they could be used for something.

Basic research

Research to increase scientific knowledge

Characteristic of basic research

Purely theoretical

Objectives of Applied Research

Find solutions to practical, everyday problems

Purpose of Basic Research

Generating and building upon the existing knowledge

Example for Basic Research

How can a natural disaster affect the hospitality industry?

Purpose of Applied Research

Investigate and improve

Example for Applied Research

Ways to market products

Differences in methods

A.R. is usually more concerned with external validity and B.R. is specified with internal validity

Usefulness of applied research

Developing new products

Objectives of Basic Research

The advancement of knowledge

Usefulness of basic research

Offers the foundation for applied research