BBM402 CH5-7
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When competitive adva is assessed from an analysis of publicly available data, a firm measures its
Accounting profitability
Achieving competitive advantage means maximizing the difference between which of the following?
Consumers' willingness to pay & cost to produce the good or service
The balanced scorecard approach helps managers balance _____________ goals
Financial & strategic
Which of the following are elements of the social dimensions of the triple bottom line?
Human sustainability & achieving work/life balance
Which of the following dimensions make up the triple bottom line
Profits, People, Planet: Economic dimension, Social dimension, Ecological dimension
