BCOMM Chapter 14 Planning Presentations

Principles of Audience Analysis

-Audience benefits -Existing knowledge -Concerns -Decision makers -Appeals -Communicator style -Learning style

Which two of the following are key strategies when creating slides for business presentations?

-Avoid making the slides too complicated. -Make sure that the slide design is easy to process.

Why is using a story line approach in business presentations effective? (Choose every correct answer.)

-It helps audience members better remember the presented information. -It creates an emotional connection for audience members.

Components of PREP Method

-Position -Reasons -Example -Position

Which of the following can help improve the overall design of electronic slides used in business presentations? (Choose every correct answer.)

-focusing on key information -using a design expert when possible -developing simple charts and diagrams

What should the preview of a speech accomplish? (Choose every correct answer.)

-highlight the value of the speech to the audience -attract the attention of the audience

Which of the following are applications of the AIM planning process in presentations and speeches?

-highlighting topic-related conclusions -including supporting points to the key ideas -conducting an analysis of the presentation's listeners

In a business presentation, slides should have which of the following characteristics?

-highly legible font size -highlighting of key data

Ideally, stories used in business presentations should be which of the following? (Choose every correct answer.)

-honest -drawn from real life -factual

Which of the following are aspects of the AIM planning process? (Choose every correct answer.)

-information -message -audience

Stories in business presentations generally contain which of the following?

-plot -setting -resolution

To maintain audience interest, stories used in business presentations should typically last

30 to 60 seconds.

When writing a speech, what is the most vital question to consider?

How will the audience benefit from what I am proposing?

What is the purpose of the resolution component of a story used for a business presentation?

It provides a solution to the challenges in the story.

Which of the following methods is an approach to business communications designed to help presenters not make the mistake of presenting evidence without first stating a central position?

PREP

Which state about audience concerns is true?

Speakers can prepare for audience concerns by considering them beforehand.

Karee opens her presentation about factory safety protocols by telling a story about a time several workers narrowly missed serious injury thanks to safety training they had received just weeks before. What type of attention-getter is Karee using?

a vivid example

When creating electronic slides for a business presentation, you should make sure that the data and ideas they present are

as simple and clear as possible.

Review

comprises a small percentage of your presentation time.

Which of the following is the most critical factor in a successful presentation?

content development

Compared to written proposals, speeches and presentations are better suited to capitalize on ______ appeals.

emotional

The beginning of a presentation is the time when audience members

form an opinion about the speaker.

In a business presentation, the presenter's views are the

key messages of the presentation.

Which type of learner responds best to participation-focused presentations?

kinesthetic

When giving an internal presentation, you should focus your presentation primarily on

persons who have the ability to put your ideas into action.

When interacting with the audience during a presentation, you need to be able to

reply quickly to questions asked by audience members.

Which of the following would generally have low effectiveness in the opening of a business presentation?

sharing a large set of statistical data

Ideally, the focal point of a business presentation should be the

speaker.

The first step of the AIM planning process may be difficult for a business presentation because you may not know

the makeup of the audience.

True or false: A fatal error in a business presentation is to present evidence but leave out central positions.

true

True or false: Poorly designed electronic slides can have a negative impact on the effectiveness of business presentations.

true

True or false: When developing a presentation about a new product, you should spend more time giving information about the product if the audience is unfamiliar with it.

true

What is the first step in the AIM planning process?

understanding the needs of your audience

Which of the following are different learning styles that audience members may have?

-visual -kinesthetic -auditory

Which of the following are fundamental to any successful presentation?

-well-formed- content structure

When preparing a speech about a business product, what should you find out about your audience? (Choose every correct answer.)

-what they know about the product -the source of their information about the product

Mei wants to include the history of her company in her business presentation. Which two of the following steps should she take?

-Keep the description brief. -Relate the history to the audience's needs.

When professionals with hub MVSs listen to business presentations, they respond best to which of the following? (Choose every correct answer.)

-Language that presents several options -Presentations that hold clear business logic

Components of Presentations

-Preview (10-15 percent of time) *Attention-getter *Positioning statement *Overview: Takeaway messages -View (85-90 percent of time) *Takeaway message #1 *Takeaway message #2 *Takeaway message #3 -Review (5 percent of time) *Recap *Call to action

Which of the following should be verified when reviewing a business presentation?

-Related technology is in working order. -Supplementary materials are well prepared. -The electronic slides have been proofread.

When telling an engaging story, which of the following should the speaker be aware of?

-The audience expects the speaker to get to the point quickly. -The audience's patience is limited.

Which of the following criteria are part of the FAIR test? (Choose every correct answer.)

-The presentation is factually correct. -Your real motives in making the presentation are accessible.

Which kinds of appeals should be made when giving speeches and presentations?

-analytical -emotional

Auditory Learners

who also comprise roughly 40 percent of the population, like loud, clear voices and believe emotion is best conveyed through voice.

Kinesthetic Learners

who make up about 20 percent of the population, need to participate to focus their attention on your message and learn best. They need group activities, hands-on activities, or breaks at least every 20 minutes.

Visual Learners

who make up about 40 percent of the population, learn best from illustrations and simple diagrams that show relationships and key ideas.

Views

your two, three, or four key messages.

What are traits of messages that are most likely to gain the attention of listeners?

-They are formed around the listeners' interests. -They are delivered by a reliable source.

Which three of the following types of attention-getters are the most effective?

-dramatic demonstrations -testimonials -rhetorical questions

If they think they have something to gain from the presentation if they are willing to act on what they hear if they will pay attention and listen to the presentation

-option-oriented language -benefits to clients and customers

When writing a presentation for clients and customers, you should primarily focus on influencing which two of the following groups?

-prospects for future business -key decision makers

Which of the following people can help with designing electronic slides used in important business presentations? (Choose every correct answer.)

-public relations experts -in-house specialists -outside professionals

When audiences hear stories as part of a business presentation, they

-retain information included in stories. -are more likely to act based on what they hear.

Which of the following are used as support material for business presentations?

-statistics -analogies -relevant professional experiences

Which of the following elements of a speech are part of the preview?

-the attention-getter -the overview -the positioning statement

Which of the following are the main goals of a business speech attention-getter? (Select all that apply.)

-to engage audience members emotionally -to get audience members to consider the presented ideas

What is a guideline for the effective use of electronic slides in a business presentation?

Show no more than one slide for every minute or two of a presentation.

Which of the following describes the effect of good visual aids on a presentation?

They significantly improve the effectiveness of the presentation.

Sam is going to give a presentation on convection ovens. Which of the following is the most important question she needs to ask herself to guide her through planning the presentation?

Why does the audience care about convection ovens?

In general, you should not open a business presentation with

a joke.

In general, ______ learners believe that emotion is best conveyed through voice.

auditory

The views you provide in a business speech are essentially attempts to convince audience members to

commit to some type of risk.

The goal of the review in a business presentation is to

compel audience members to consider taking specific actions.

Positioning Statement

frames your message in appealing terms to your audience members and demonstrates clear and valuable benefits to them.

If you use a joke in the opening of a business presentation, it should be linked to the

key message.

Which of the following type of support material would likely be the most effective for audience members with blue MVSs?

personal stories

Electronic slides should ______ a business presentation.

serve simply as an aid to

You should arrange the slides that you use in a business presentation to create a

story line.

Preview

view and review (analogous to the introduction, body, and conclusion in written documents). Typically, your preview occupies roughly 10 to 15 percent of your presentation time.

Speeches that are highlighted by slides full of illustrations appeal in particular to ______ learners.

visual

PREP Method

which involves stating your position, providing the reasons, giving an example or providing evidence, and then restating your position.

During a business presentation, audience members should be able to understand the information on slides

within a few seconds.

The review section of a business presentation contains which of the following?

-a brief summary of the key messages -a call to action

If a hypothetical story is used in a business presentation, the story should be which of the following? (Choose every correct answer.)

-applicable -believable

Which of the following types of formatting should be used to highlight key information and data?

-bold -italics

Audience members typically decide which of the following during the preview of a presentation?

-if they think they have something to gain from the presentation -if they are willing to act on what they hear -if they will pay attention and listen to the presentation