BCOMM Chapter 8 Social Media for Business

Which guidelines should you follow for a professional blog? (Choose every correct answer.)

-Make certain that your content is accurate. -Maintain a professional but fun and helpful tone.

Social media can assist business professionals in gaining regular knowledge about which of the following?

-Their industry -Their employers -Their field

In business social software, dashboards are useful for which of the following reasons?

-They are customizable. -They can provide information about your coworkers. -They can increase work efficiency.

Which of the following describe User 1.0 individuals on the Internet? (Choose every correct answer.)

-They passively read web pages. -Email is their primarily tool for online communication.

During the Web 1.0 era, web pages on the Internet had which of the following qualities?

-They were read-only. -They allowed limited to no user interaction.

Which of the following forms of social media are the most appropriate for use in business? (Choose every correct answer.)

-blogs -forums

Which of the following are acceptable topics for blogs published on a business social media platform?

-business expertise -project goals

A professional personal brand focuses on highlighting which of the following?

-credibility -professional characteristics -areas of proficiency

Which of the following are included in a professional social network profile?

-current projects -a job title -contact information

Which of the following are components of the press-release style for blog posts? (Choose every correct answer.)

-dateline -contact information -headline

Building a personal brand on a social media platform in a business environment can

-display your credibility. -further your career.

Which of the following are at stake in the statements and actions of business professionals on social media?

-employee personal standing -employer reputation

In a business environment, blogs facilitate the sharing of which of the following among business professionals?

-experiences -ideas -specific topics

Which of the following are positive meta messages when establishing a credible online reputation?

-expertise -compassion -integrity

Before you create any individual blog posts for your organization, you need to do which of the following? (Choose every correct answer.)

-gain a shared sense of the brand message -clarify your company's brand

Social media facilitates which of the following for business professionals?

-gaining insights into best work practices -ongoing learning about their company

Which of the following are key attributes of effective social media messages for businesses?

-genuineness -honesty -affability

Which of the following are not productive or effective in online discussion forums?

-ignoring competing points of view -voicing complaints -using strong, declarative language

Which of the following are potential uses for profiles on social networking platforms found in businesses?

-increased ability to locate an employee with specific knowledge -access to information on business professionals with common interests

In the business environment, corporate blogs can be written by

-individuals. -senior executives. -company teams.

Which of the following are positive aspects of social media use in a professional environment?

-less need to travel for face-to-face meetings -more effective team communication -greater responsiveness between businesses and clients

The challenges to business professionals of using social media in the workplace are

-lower productivity. -blurred boundaries between professional and private lives.

When businesses employ social networking as part of their culture, employees should take which of the following steps?

-make consistent contributions -reply to comments

When sharing files, a businessperson should be careful to do which of the following?

-organize files by project -ask colleagues for input on formulating a sharing files protocol -add only constructive comments

Which of the following are characteristics of Web 2.0 communication tools?

-personally customizable -interactivity -social focused

Communication tools for Web 2.0 include which of the following?

-podcasts -wikis -social networks

A good member of a business social network community is expected to take which of the following actions?

-respond positively to others' requests -assist others when asked

The primary uses of microblogs in a business environment include which of the following?

-sharing announcements -providing immediate information -facilitating quick replies to questions

Which of the following are effective techniques for increasing people's ability to find your business blogs and wikis?

-tagging entries -indexing blogs -labeling blogs

Which of the following are contributing to the blurring of professional and private lives on social media?

-the ability to communicate from nearly any location about nearly anything -the ability to communicate with nearly anyone at nearly anytime -the variety of communication devices that are widely available

Using blogs and wikis in a business setting has which of the following objectives?

-to enhance efficiency of working relationships -to offer something of worth to others

Meta messages are the ______ messages decoded by others from someone's online presence.

-underlying -essential

Which of the following online actions can mar a personal brand and business reputation?

-unprofessional posts -a careerist meta message -self-centered comments

Corporate Reputation

From the perspective of the organization, reputation is an intangible asset that allows the company to better manage the expectations and needs of its various stakeholders, creating differentiation and barriers vis-à-vis its competitors. From the perspective of stakeholders, reputation is the intellectual, emotional and behavioral response as to whether or not the communications and actions of an organization resonate with their needs and interests.

After coming to an understanding concerning your company's brand and brand message, which of the following should you do before you start telling your company's story as part of public relations?

You should know the company's strategy for promoting various products and services.

Why is it important to manage permissions and only let the correct people have access to shared files?

Shared files often contain sensitive or confidential information.

Traditionally, most business blog posts were authored by one or a few individuals. Increasingly, however, who of the following are writing blogs? (Choose every correct answer.)

Professional groups Company teams

Personal Brand

in a professional sense-a unique set of professionals skills and attributes that others assiciate with you.

Web 1.0

most web pages were read-only and static.

On business social media, business professionals are likely to be regarded as self-promoters if they ______ the skills and interests they possess.

overemphasize

Social Media

include social networks, blogs, wikis, gaming, podcasts, and information tagging.

Blog posts enable company managers to

inform their teams about announcements and updates.

Social Age

is an era in which people engage in networked communication, collaborate across boundaries, and solve problems communally.

To facilitate the use of contributions to blogs and wikis, ______ should be provided.

links to relevant files

Microblogs feature entries that are limited to ______.

a few sentences

Project Blogs

are organized around particular projects that generally involve temporary teams.

Blogs

are posts that are arranged chronologically, similar to a journal format.

Microblogs

are short comments that typically contain just a few sentences

Team Blogs

are typically organized around formal work teams.

Which of the following is the primary goal of blogs for organizations?

effective public relations

Which of the following is an appropriate use of business social network profiles?

finding the appropriate coworkers for a task

User 1.0

refers to an individual who primarily uses and prefers Web 1.0 tools

User 2.0

refers to an individual who primarily uses and prefers Web 2.0 tools

As other members who are part of your business social media see that you respond and help others on the social media, you can specifically expect that

some of them will respond and help you.

For individuals who use social media in a business environment, one major risk is

the loss of credibility.

When using business social media, awareness of boundaries means observing the separation between

the professional and the private.

Corporate blogs are used for public relations, which in turn serves to build relationships with people. The primary reason for building such relationships is

to improve the corporation's reputation and credibility.

True or false: In most companies that sponsor blogs or wikis, participation is fairly low.

true

True or false: Profiles as part of enterprise social software systems are similar to those on Facebook and LinkedIn.

true

When contributing an individual blog to a business intranet, the ideal posting frequency to attract the most followers is

two to three times per week.

Web 2.0 introduced web pages that

were highly interactive.

Web 2.0

where users interact extensively with web pages-authoring content, expressing opinions, and customizing and editing web content amng other things.

In the press-release style for a blog post, the first paragraph of --____ ______ _______the story should answer the basic questions of where, and why.

who, what, when

Ideally, most of business social media content should be

work information.

The most effective business social media tools all include the extensive use of which of the following?

written communication

Simone posted a question on her company's discussion forum about selecting a venue for the annual sales meeting. She noted that the venue would need to accommodate 200 people and include lodging in addition to conference rooms. Simone asked for input and ideas. Which of the following is the most appropriate response?

"I have heard great things about Skamania Lodge. They host a lot of conferences and can accommodate up to 500."

Which of the following statements about writing blog posts for external audiences are true?

-Blogs are an effective way to share the story of your organization with stakeholders. -Many professionals use blogs to facilitate personal branding.

Bob, an art dealer, is writing a post for his own professional blog. His latest blog post is about a new mixed-media artist who will soon have a show at Bob's gallery. Which of the following should Bob be sure to include in his post to enhance his credibility? (Choose every correct answer.)

-Bob should provide hyperlinks to provide additional information on the artist. -Bob should provide information about the artist and the show at the beginning.

Businesses that use social media face which of the following risks?

-Business hierarchy might be undermined by employees. -Employee comments might negatively impact a company's reputation. -Private information might be made public.

Which of the following are characteristics of the Social Age?

-Communication between people is networked. -Teamwork is not limited by boundaries. -Problems are addressed by groups.

The online experience of User 2.0 individuals includes which of the following?

-Internet connection is continuous. -Online content is created and modified. -Communication tools are primarily peer-to-peer programs.

When experiencing a difference of opinion with others in a business social media context, which of the following actions should you take?

Maintain a pleasant attitude.

Which of the following are the recommended levels and types of comments for high-performing teams on business social media platforms?

Most comments should be directly related to work, followed by about 15 to 20 percent supportive comments, and the remaining comments mostly social.

Which of the following is a challenge faced by companies incorporating Web 2.0?

Older employees tend to be tied to Web 1.0 values.

Of the following, the most effective way of telling external stakeholders the story about a company is through

blog posts.

In business social software, dashboards serve as a

center of communication.

What rapidly changing factor has led to the Social Age in business?

communication technology

Before posting on social media, business professionals should be aware of their

company's policies regarding the use of social networking websites.

Because of profiles included on business social networks, employees who do not know each other personally often feel more ______ than they would using only email.

connected