Blueprint Quiz Questions Marketing Exam 2

Sally has set her cost-per-click bid price to $9. The second highest bidder was $8.50. How much will Sally pay for her ad click? $9.00 $8.51 $8.75 $9.01

$8.51

What is a metric you will primarily use when you want to understand your Page performance? a. Demographic breakdown of your visitors and followers b. Trends of unique visitors or page views over time Engagement metrics per post

Trends of unique visitors or page views over time

Content posted in Articles for Pages is visible in your LinkedIn Page feed. True False

True

What targeting options do we recommend testing instead of age? Select all that apply. Hobbies Years of experience Favorite bands Job seniority

Years of experience Job seniority

What capabilities can you access with the LinkedIn Insight Tag? Conversion Tracking Website Retargeting Advanced Demographics All of the above

all of the above

You can view a specific follower's member profile on your Page Analytics dashboard. a. true b. false

true

Peronsal account

-Create only standard and Idea Pins -No access to Pin performance analytics

Which of these is not a step in creating a LinkedIn Ad Campaign? Choose your objective Select targeting criteria Conduct SEO research Set budget and schedule

Conduct SEO research

Business Accounts

-Create all Pin formats -Access to many tools for Pin performance analytics -Run ad campaigns and sell products or services

How many ads do we recommend you have in rotation? 1-2 2-3 3-4 4-5

4-5

How many ads do we recommend you have in rotation? 1 - 2 2 - 3 3 - 4 4 - 5

4-5

What kind of content would you post on your LinkedIn Page to generate quick engagement with your professional community? A thought leadership piece A poll A Lead Gen form

A poll

How can you increase your chances of winning an ad auction? Select the correct answer. Bid at or above the recommended range Create ads that compel your audience to engage Use Maximum delivery (automated) to optimize based on your objective All of the above

All of the above

What capabilities can you access with the LinkedIn Insight Tag? Conversion Tracking Site Retargeting Advanced Demographics All of the above

All of the above

What is a Showcase Page? A place to highlight regional offices An individual page with less features than a LinkedIn Page An extension of your LinkedIn Page

An extension of your LinkedIn Page

You're creating a LinkedIn Page to increase visibility and share of voice. What is your objective? Brand awareness Community building Engagement

Brand awareness

How does Business Access work?

Business Access uses a two-tiered system to better help you manage and assign the right level of access for each individual within your business account.

"There are three main components to getting set up. Let's call them the 3B's:" of Pinterest

Business account - your Pinterest account that houses your ad campaigns. Business profile - your brand's public, consumer-facing profile page on Pinterest. Business Access - tool to help you manage account access and permissions for your team and partners.

Who needs to create business accounts?

Business accounts are not only for brands or advertisers. Everyone who needs to access a brand's account in order to work on a campaign - both for organic posts and paid ads - will need their own business account. - This includes: Brand or advertiser Brand's employees Brand's partners - such as agencies or creators Partner's employees

How should you keep your employees updated about posts to your LinkedIn Page? By using Employee Notifications By sending them InMail messages By mentioning them in the post comments

By using Employee Notifications

What can you do on your LinkedIn Page? Select all that apply. Connect with your community Post content Engage your employees Discover what content is trending with your target audience Next Question

Connect with your community Post content Engage your employees Discover what content is trending with your target audience

If you were setting up a team to create and keep Product Pages active, what role should you give them? Super admin Content admin Curator Analyst

Content admin

What marketing objectives can you meet with LinkedIn Ads? Select All that Apply Drive awareness Increase consideration Upsell purchases Drive conversions Increase brand engagement Reward customer loyalty

Drive awareness Increase consideration Drive conversions Increase brand engagement

What marketing objectives can you meet with LinkedIn Ads? Select all that apply. Drive awareness Increase consideration Upsell purchases Drive conversions Increase brand engagement Reward customer loyalty

Drive awareness Increase consideration Drive conversions Increase brand engagement

Which of the following actions are limited to only LinkedIn Page Super admin roles? Select all that apply. Editing the LinkedIn Page Creating Showcase Pages Editing Product Pages Boosting organic posts Editing recommended content

Editing the LinkedIn Page Creating Showcase Pages

What is the purpose of your LinkedIn Page's About tab? Generate engagement in your professional community Introduce your brand and contribute to its credibility Drive leads to your website

Introduce your brand and contribute to its credibility

Here's what you can do with Business Access:

Invite employees and partners to work on specific ad accounts or business profile View + manage who has access to your ad accounts or business profile, and what user permissions they have (e.g. limit who can do what) Work with both your internal teams and external partners without having to share login credentials Request access to your partner's ad account or business profile Create ad accounts

Where on LinkedIn would you go to look for your ad campaigns' reporting and analytics? LinkedIn Home Page LinkedIn Campaign Manager LinkedIn Page

LinkedIn Campaign Manager

Which of the following tools would you use if you wanted to create a space to connect with your employees? Showcase Pages My Company tab About tab

My Company tab

how does Pinterest work?

On Pinterest, when you find ideas or "Pins" you're interested in, you can save them to boards to keep your ideas organized and easily discoverable.

Where can you see how your community is interacting with your LinkedIn Page content? a. In the main page feed b. On the Page Activity dashboard c. On the Page Analytics dashboard

On the Page Activity dashboard

Which of the following is a risk when creating Showcase Pages? Over-fragmenting your audience Engaging professionals not aligned with your goals Losing alignment in your messages

Over-fragmenting your audience

Personal vs. business accounts

Personal and business accounts on Pinterest are similar, but business accounts include additional features and tools to help brands and advertisers manage and run campaigns.

what are the 4 ps of Pinterest.

Personal discovery Positivity pays off Planning mindset Primed for purchase

What type of Page Admin permission do you need to run either a sponsored or direct sponsored campaign on behalf of a company?

Super admin Content admin

Why is it a best practice to check the posts with the most comments, shares, and reactions regularly? a. They provide insights on who your professional community is b. They can be used to re-engage people that have interacted with your brand c. They are clues to identify your top-performing content

They are clues to identify your top-performing content

LinkedIn Ads run based on what time zone? Select the correct answer. UTC PST EST GMT

UTC

What is the maximum number of Product Pages that you can create for every unique LinkedIn Page? Up to 12 Product Pages Up to 35 Product Pages Up to 50 Product Pages

Up to 35 Product Pages

Which of the following actions can someone holding an Analyst role do on your LinkedIn Page? View and export follower analytics Add new admins Delete posts

View and export follower analytics

You're creating a LinkedIn Page to increase visibility and share of voice. What is your objective? Brand awareness Community building Engagement

brand awareness