Boost Performance with Optimization Score

Which of the following factors wouldn't change an account's optimization score?

renaming campaign

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

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Where do the points come from?

A combination of statistical models, simulations, and machine learning is used to assign points to each recommendation, based on the likelihood that it will enhance your account's performance.

how is the Optimization score calculated

Optimization score runs an algorithm that looks across key aspects of your accounts, including statistics, settings, and industry trends, to determine whether your campaigns are fully optimized. When optimization potential is detected, the system provides recommendations to close the gap.

benefits of Optimization Score

instant, customized, scalable

using Search ADS 360

Your recommendations reflect your Search Ads 360 bid strategies and data sharing preferences.

what does it mean for the business?

help you make your advertising more efficient, reach new audiences, and spend smarter. can instantly improve your account by applying recommendations that meet your business objectives.