BUAD 332 Moon

Which of the following is NOT one of the expected outputs from an S&OP process?

A demand forecast

A forecast is:

A projection into the future of expected demand, given a set of assumptions

Which of the following is a free-trade agreement involving countries that include Malaysia, Vietnam, Myanmar, Indonesia, and the Philippines?

ASEAN

An important measure of forecasting performance is:

Accuracy

One of the disadvantages of adapted global marketing when compared to standardized global marketing is that ___

Adapted global marketing results in more costs

The growth of the Internet caused many traditional retailers to ___ in response to customer demands and a changing marketplace.

Become click-and-mortar companies

A company should avoid high-pressure selling if it wants to ____

Build long-term relationships with valued customers

The online exchange of goods and information between final consumers is called ____

C2C

Bradley Springs, a chain of superstores, promotes its business by handing out printed materials which contain lists and descriptions of an assortment of its products. In this case, the company's promotional strategy is referred to as ___

Catalog marketing

___ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers

Consumerism

New York Times on the Web, ESPN.com, and Wikipedia provide financial, research, and other information. They are called ___

Content sites

What customers would buy from us if they could? is Dr. Moons definition of:

Demand

In a demand forecasting contact, "sales" and "demand" are:

Different when available demand exceeds available supply

Eric Dylan is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries. Eric targets a selective market of individuals who have recently donated to international charities by sending them a letter with the proposed planter charity and instructions for those who are interested to participate. Eric uses ___ in this scenario

Direct-mail marketing

A pen that costs five cents to make may cost a consumer $2 to buy. According to critics, this is an example of ___

Excessive markup

Dr.Moon showed a video in class that described legal action taken against Pfizer for marketing Extra off-label. This video was an example of which of the criticisms that is often leveled at marketing practice?

High pressure selling

Asiana, a fragrance manufacturer located in France, markets its products to North American and Asian countries through independent distributors. In this case, Asiana has entered into international markets through ___

Indirecte exporting

Japan is a major exporter of manufactured goods, services, and investment funds, Japan also exports its goods to other types of economies for raw materials and semi-finished goods, Japan has a ___ economy.

Industrial

Which of the following is most likely true about email marketing?

It is used by marketers to send highly targeted messages

___ is a method of entering a foreign marketing by associating with foreign companies to produce or market products or services.

Joint Venturing

Gutter guys is a gutter installation company in Southern California that used to generate most of its sales through telemarketing but now uses direct mail to reach prospective customers. Which of the following most likely explains the reason that Gutter Guys switched from telemarketing to direct mail?

National Do-Not-Call Registry

In the class on "Marketing Ethics and Social Responsibility", Dr.Moon showed a chart that listed the industries that spend the most money on lobbying in the US in 2017. The industry that spend the most on lobbying that year was:

Pharmaceuticals/Health Products

Some companies intentionally manufacture their products with materials or components that will break, wear, rust, or rot sooner than they should. This practice is called ___

Planned obsolescence

Kola, a leading soft drink manufacturer, has recently forayed into the Middle East markets. Based on its research that Middle East consumers prefer sweeter drinks, it is manufacturing soft drinks with extra sugar to meet the local requirements. Kola is using the ___ strategy to market its product.

Product adaptation

As discussed in class, the individual who has been generally regarded as the "Godfather of the Consumer Movement", thanks to his landmark book "Unsafe at any Speed" and his tireless advocacy for the rights of consumers, is:

Ralph Nader

A country in South America has a large reserves of copper and in. Mining forms the pillar of its economy. A major part of its revenue is generated from exporting these resources. This country is poor in many other ways. It is a good market for large equipment, tools, supplies, and trucks. Since there are many foreign residents in this country and a wealthy upper class, it is also a market for luxury goods. This country most likely has a ___ economy

Raw material exporting

Which of the following forecasting levels would you expect to be the least accurate?

SKU forecast

What is the most common example of qualitative forecasting?

Sales force composite

Unilever, the company that owns the Dove brand of soaps and other personal care products, has embraced on a promotional strategy that it calls "The Campaign for Real Beauty" in which women of all ages, sizes, and shapes are celebrated as beautiful. This campaign is an example of ____ marketing

Sense-of-mission

Which type of economy consumes most of its output and barters the rest from simple goods and services?

Subsistence economy

Which of the following statements is true of industrial economies?

They export their goods to other types of economies for raw materials

John works for a manufacturer of lawn mowers. When preparing a statistical forecast, John uses a technique that shows him recurring seasonal patterns in demand for lawn mowers. The technique that John is using is an example of a ___?

Time series

If you are a marketer, the customer is at the center of the universe.

True

Which of the following has been limited in recent years by the implementation of National Do-Not-Call Registry?

Unsolicited outbound telephone marketing to consumers

As Dr.Moon stated in class, one thing that a forecast can always be counted on to be is:

Wrong

Amazon.com and Expedia.com are best described as ___ that sell products and services directly to final buyers via the Internet

e-tailers