BUS 1201 Exam 3/Final

____ is the accounting equation.

Assets = Liabilities + Owner's Equity

The balance sheet provides detailed information about ____.

Assets, liabilities, and owners' equity

Banks may require ________ to secure a loan.

Collateral

What strategy attempts to bring together a company's digital presence goals with its identified buyer personas?

Content Marketing

____ ask(s) a business to consider that instead of pushing their product and services, they adopt an organic way where the content spotlights and helps guide the prospective customers to solve their issues or achieve their goals.

Content marketing

Buyer personas contain ____ to help represent the ideal customer in a business.

Goals, identifiers, real quotes, marketing messages, and an elevator pitch

Digital platforms strategy should include which of the following? I. Social media presence II. SEO III. Online advertising

I, II, and III

A line of credit ________.

Is a loan for some time in the future

________ is a measure of the current assets that are available to meet a business' current liabilities.

Liquidity

This subfield of accounting involves describing how financial information is used within an organization.

Managerial

Accounting transactions always need to be stated in terms of ____.

Money

________ is a method of bringing cash that happens in the future to today's value.

Net present value (NPV)

Commercial paper is good for between ________.

One day and nine months

In the Statement of Cash Flows, __________ activities show how money is generated and used from selling products.

Operating

Media sharing networks, discussion forums, and shopping networks are examples of ____.

Social Media

One benefit of accounting is to ensure compliance with laws and regulations.

True

True or False: A projected sales volume below the quantity break-even point (Qbep) is not a good investment.

True

True or False: Accounting is both an art and a science.

True

True or False: Applause and virality rates are engagement metrics.

True

True or False: Conversion rate is a metric that measures the number of visitors who engage in an action relative to the number of links clicked.

True

True or False: Financial controls are fallible.

True

True or False: Financial intermediaries help bring different parties together.

True

True or False: Reach refers to how many people have seen or been exposed to the social media post, not whether people clicked on it.

True

True or False: The 80-20 rule in content marketing suggests that informing and entertaining is more critical than brand promotion.

True

True or False: The current ratio measures cash flow.

True

True or False: The process of listing an equity on a stock exchange is called an Initial Public Offering (IPO).

True

True or False: The two major types of financing are debt and equity.

True

True or False: Thinking Timothy, Cautious Cassie, and Impulse Ingrid are examples of names for buyer personas.

True

____ is the accounting framework used in the United States.

Generally Accepted Accounting Principles (GAAP

Businesses can have as few as one and as many as 20 ____ as they are a fictional and generalized representation of a business' ideal consumer.

Buyer Personas

________ is an that is paid back with interest.

Debt

A ____ is defined as the way a business presents itself on the internet to all its various constituents who come across it.

Digital Presence

When businesses focus on developing their websites, setting up their Google My Business accounts, and having social media presences, they are engaging in building their ____.

Digital platforms

One way to control the amount of risk in your personal investments is to

Diversify the types of investments/stocks you own

________ is providing a portion of the company in exchange for financing.

Equity

____ are the amount of cash that goes out of the business because the business is buying goods or services needed for its operations.

Expenses

True or False: Angel investors only invest money in businesses.

False

True or False: Bonds are for financing of six months or more.

False

True or False: Brand awareness measures the speed at which a brand's following increases on social media.

False

True or False: Different projects with the same expenses and revenues are the same when forecasting, regardless of when they occur.

False

True or False: Financial ratios always move in the same direction.

False

True or False: Income measures the cash that a company receives from sales.

False

True or False: Instagram has grown to be the top social networking app.

False

True or False: Return on equity is net sales divided by owners' equity.

False

____ accounting investigates and reconstructs financial information when financial records are not available.

Forensic